Marketing Operations Manager

This Marketing Operations Manager role is the operational lead for Lasting Change Inc’s outreach and marketing system, combining CRM execution, campaign management, and performance optimization.

Responsibilities

• Configure, maintain, and optimize the CRM and marketing automation platform
• Execute and monitor CRM-based campaigns, including outreach workflows and communications
• Ensure outreach activity is captured, tracked, and visible for reporting and accountability
• Maintain standardized templates, workflows, and campaign structures for repeatable execution
• Train users on CRM usage, workflows, and best practices for campaign execution
• Develop and run outreach campaigns aligned to Business Division priorities and targeting inputs
• Create and maintain on-brand messaging, copy, and campaign materials
• Maintain consistency of creative and messaging across Business Divisions and campaigns
• Manage routine website content upkeep, including updates to service information, program positioning, campaign content, outcomes, and other public-facing materials
• Monitor website content for outdated information and inconsistencies, and coordinate needed revisions
• Coordinate with outside vendors for advanced design, copy, or production support when required
• Provide field staff with tools, templates, and messaging to support relationship outreach
• Develop marketing toolkits that enable consistent, professional engagement without adding administrative burden
• Support training and adoption of marketing practices and workflows across Business Divisions
• Improve outreach consistency across regions through process and material standardization
• Partner with leadership to align marketing tools with staff capacity and operational realities
• Track and evaluate campaign performance, including outreach activity, engagement, and referral outcomes
• Identify performance patterns to determine what messaging, audiences, and approaches are most effective
• Use CRM and campaign data to inform ongoing optimization of outreach strategies
• Partner with the Data Team to incorporate targeting inputs and reporting into campaign execution
• Provide clear, actionable insights to Business Division leaders to support decision-making and refinement
• Act as a liaison between Business Divisions, the Data Team, and external vendors on marketing initiatives
• Collaborate on targeting, segmentation, and reporting needs while not owning underlying data models
• Support development and documentation of repeatable marketing processes and playbooks
• Contribute to scaling the marketing system beyond the initial Business Division, including potential support for Lasting Change Initiatives and future third-party service offerings
• Engage external partners as needed for CRM implementation, analytics support, or specialized execution

Requirements

• Bachelor’s degree in marketing, communications, business administration, or a related field, or equivalent experience
• 3+ years of related experience in marketing operations, campaign execution, CRM administration, or a comparable role
• Experience executing marketing campaigns, including content development and hands-on delivery
• Experience working with a CRM or marketing automation platform (campaigns, workflows, reporting)
• Ability to create marketing content, including copy and campaign materials
• Experience maintaining or updating website content as part of marketing, communications, or campaign execution responsibilities
• Experience partnering with cross-functional teams, including technical or data-focused teams
• Experience interpreting campaign performance and translating insights into action
• Ability to manage multiple priorities across Business Divisions and stakeholders

Technologies

• CRM
• marketing automation platform

Location and Work Setup

• Onsite in Fort Wayne, IN

Travel

• Travel may be required occasionally to subsidiary sites and training opportunities

Preferred Education and Experience

• Experience with marketing automation platforms and workflow/process training
• Experience working with or supporting nonprofits, ministries, or mission-driven organizations
• Experience coordinating website content management or updates alongside CRM systems, campaigns, or marketing automation tools
• Experience working alongside data teams on segmentation, reporting, or analytics
• Exposure to referral-based, relationship-driven business models
• Graduate-level education (MBA or related field), or progress toward such a degree

Essential Personal Characteristics

• Perform quality work within deadlines with or without direct supervision
• Interact professionally with employees, customers, and clients
• Work effectively as a team member
• Work independently while communicating and coordinating with others
• Exhibit exceptional integrity in all matters
• Lead by example

Essential Functions and Competencies

• Use of fingers and hands for frequent computer and system interaction
• Speaking and hearing for internal and external communication
• Ability to sit for extended periods and perform repetitive tasks
• Capability to analyze information and make sound, logical decisions
• Ability to communicate clearly, both verbally and in writing
• Demonstrated competence in understanding and applying procedures, policies, and systems

Other Duties

• Job description is not comprehensive; duties may be assigned or reassigned by management at any time, with or without notice