The Marketing Manager role supports Freeland Group Restaurants across 80 plus locations, focusing on local and digital marketing to drive guest traffic through partnerships, events, and digital campaigns. This onsite position is based in Fort Wayne, Indiana.
Responsibilities
- Develop partnerships with schools, businesses, and community organizations to boost local traffic; plan and execute local events, fundraisers, and outreach programs.
- Oversee digital campaigns on Meta platforms (Facebook and Instagram); run geo-targeted promotions, optimize based on performance, and support local search visibility.
- Create practical, repeatable marketing tools for restaurant teams; ensure marketing aligns with operational priorities and collaborate closely with Directors of Operations and General Managers.
- Track performance of traffic-driving initiatives, report results, and continuously improve return on investment.
- Demonstrate store-level traffic growth, deliver easy-to-execute campaigns with rapid data-driven optimization, and build strong local relationships that drive repeat business.
Requirements
- 2 to 5 years of marketing experience, preferably in restaurant or multi-unit settings.
- Proven experience managing Meta advertising campaigns is required.
- Strong execution mindset with a proactive approach to getting things done.
- Highly organized with the ability to manage multiple markets simultaneously.
- Comfortable working directly with operations teams.
- Willing to travel regionally.
Technologies
- Meta Ads (Facebook & Instagram)
Benefits
- Mileage reimbursement for travel
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Paid time off
- Paid holidays
- 401(k)
- 401(k) matching
- Employee discount
- Off-Duty Pizza Hut discount
Our Culture
We operate with a people-first mindset, prioritizing what is right for the customer, then the employee, then stockholders. Open, honest communication and a growth mindset are valued.
Why This Role Matters
You will not market for the sake of marketing; this role directly influences sales, team engagement, and store performance across the business.
Who Thrives In This Role
- Self-starters who want ownership
- People who care about results, not just ideas
- Marketers who balance data with real-world execution
- Someone comfortable serving as the primary marketing leader for the area
Pay
Salary range: USD 50,000 - 70,000 per year, based on experience.
Experience
Marketing: 2 years (preferred)
Ability to Commute
Fort Wayne, IN 46802 required.
Work Location
Onsite in Fort Wayne, Indiana
