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Home Energy Pros

Marketing Manager

Home Energy Pros
Fort Wayne, IN $50k - $200k/yr Full time Posted 10d ago
Manager Marketing Analytics Campaign Management Crm Software Digital Marketing Email Marketing Go Highlevel Lead Generation Marketing Automation Paid Advertising Reporting and Analytics
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Job Description

Marketing Manager in Fort Wayne, IN onsite, accountable for owning CRM and lead-gen systems and building campaigns to drive revenue, with emphasis on reactivation campaigns, paid lead gen, and data-driven reporting.

Responsibilities

  • Own GoHighLevel across all markets — pipelines, automations, tagging, and cross-market reporting.
  • Launch and optimize a reactivation program for a 10,000+ contact database — segment, sequence, and measure results.
  • Manage and scale paid lead generation through Meta ads and EDDM direct mail campaigns.
  • Design follow-up systems (SMS, email, voicemail) to convert cold leads into consultations and consultations into sales.
  • Provide reporting on key metrics — lead volume, sit rate, close rate, and cost per acquisition.
  • Maintain data hygiene — ensure DNC compliance, coordinate skip tracing, and dedup records.

Requirements

  • 3+ years in marketing operations, CRM management, or growth marketing.
  • Hands-on experience with GoHighLevel or a comparable CRM/automation platform; GHL experience is a strong plus.
  • Proven track record in direct-response or high-volume sales environments (home services, D2D, insurance, or similar).
  • Data-driven mindset; you build dashboards rather than waiting for others to hand you one.
  • Experience running Meta ads and/or direct mail campaigns.
  • Entrepreneurial bias — build first, seek permission later.

Technologies

  • GoHighLevel (GHL)
  • Meta/Facebook Ads
  • EDDМ direct mail
  • Squarespace website

Benefits

  • Health insurance
  • Vision insurance
  • Dental insurance
  • Bonus based on performance
  • Competitive salary
  • Company parties

Who thrives here

  • You fix messy CRMs instead of complaining about them.
  • You have generated leads and know how to build systems that reliably book appointments.
  • Your pay is tied to results you can prove, not a fixed salary.
  • You're comfortable being the sole marketing person in the building, working directly with the founders.
  • You think in systems and build practical solutions, not just reports.

The Money

  • Base salary USD 50,000 - 200,000 per year
  • Performance-based bonus tied to lead volume and revenue impact
  • Uncapped earnings potential, based on system performance

How to apply

  • Skip the generic cover letter. Tell us about one system or campaign you built from scratch — what it was, what broke, and what happened once you fixed it.
  • Home Energy Pros is an equal opportunity employer.

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