Marketing Content Creator

Do it Best Corp. is hiring an onsite Marketing Content Creator in Fort Wayne, IN.

Responsibilities

• Write persuasive copy for print and digital marketing materials, including circulars, catalogs, sell sheets, brochures, direct mail, email campaigns, digital banners, social media, display advertising, landing pages, and in-store signage
• Create attention-grabbing headlines, product descriptions, promotional messaging, calls to action, and supporting copy
• Adapt messaging to channel requirements, audience needs, available space, and campaign objectives
• Communicate product features, benefits, value propositions, promotions, and brand stories
• Research and develop articles, blog posts, project content, and other long-form marketing materials as assigned
• Produce SEO-informed headlines, product descriptions, category content, articles, and landing-page copy
• Use search trends, sales data, customer behavior, and performance insights to identify content opportunities and needs
• Incorporate relevant keywords naturally while maintaining readability, accuracy, and brand voice
• Collaborate with Ecommerce and Marketing teams to improve clarity, usefulness, and performance of online content
• Maintain consistent messaging and tone across print and digital channels
• Adapt copy for Do it Best, True Value, exclusive brands, and participating member brands
• Support development and ongoing refinement of brand voice, messaging standards, and content strategies
• Ensure copy aligns with brand standards, marketing objectives, and audience expectations
• Contribute ideas for integrated campaigns that connect print, digital, social, email, and in-store messaging
• Partner with designers, marketers, merchandisers, ecommerce partners, and other stakeholders on integrated marketing materials
• Review creative briefs, product information, promotional details, and campaign objectives before writing
• Edit and proofread for grammar, spelling, clarity, accuracy, consistency, and brand alignment
• Verify pricing, product information, offer details, legal disclaimers, dates, and calls to action before final production
• Revise content based on stakeholder feedback while preserving message effectiveness
• Manage multiple assignments and deadlines across print and digital production schedules
• Maintain organized content files to support review, proofing, and approval workflows
• Review campaign, email, ecommerce, and engagement data to evaluate content effectiveness
• Recommend messaging adjustments based on results, audience behavior, and business goals
• Stay current on copywriting, content marketing, retail, ecommerce, SEO, and advertising trends
• Explore new tools and technologies to improve content quality, consistency, and efficiency

Requirements

• Bachelor’s degree in Journalism, English, Communications, Marketing, Advertising, or a related field; or equivalent professional experience
• Two or more years of professional copywriting, content marketing, advertising, or editorial experience preferred
• Experience writing both short- and long-form content across print and digital channels
• Retail, ecommerce, agency, consumer marketing, or multi-brand experience preferred
• Portfolio or writing samples showing versatility across marketing channels
• Exceptional written communication skills across short- and long-form content
• Strong command of grammar, spelling, punctuation, proofreading, and editing
• Ability to write effective headlines, promotional messaging, product copy, and calls to action
• Strong research skills and ability to quickly understand products, audiences, and complex information
• Ability to translate detailed information into clear, concise, consumer-friendly language
• Understanding of marketing, advertising, and brand storytelling principles
• Working knowledge of SEO and digital content best practices
• Familiarity with web, email, and campaign analytics preferred
• Ability to adapt writing styles and tones across different brands, audiences, and channels
• Strong organizational and project management skills
• Ability to manage multiple assignments and prioritize effectively in a deadline-driven environment
• Excellent attention to detail and commitment to accuracy
• Strong communication and collaboration skills
• Experience with project management and proofing platforms such as Monday.com and Ziflow a plus

Technologies

• Monday.com
• Ziflow

Benefits

• Full insurance benefits package including Medical, Dental, & Vision
• Paid time off
• Profit sharing
• Bonus pay opportunities
• Retirement funding opportunities
• Education reimbursement
• Health club reimbursement
• Career advancement opportunities

Role Details

• Level: Salaried
• Division/Department: Marketing & Ecommerce
• Location: Fort Wayne (onsite)
• Reports to: Web Design Supervisor
• Travel: None

About Do it Best Group

• Headquartered in Fort Wayne, IN
• World’s largest hardware, lumber, and building materials buying cooperative in the home improvement industry
• Nearly $6 billion in annual sales
• Supports thousands of independently owned locations across the United States and in more than 60 countries worldwide
• Partners can operate under the Do it Best, True Value, or their own local store identities

Culture

• Each team member is valued as an individual
• Career growth supported through one-on-one training, conferences, tuition assistance, mentoring, and more
• Authentic relationships supported through social events and a culture that fosters lasting friendships
• Highly valued aspects include culture, compensation, and fulfillment

Mission & Philosophy

• Philosophy: Serving others as we would like to be served
• Mission: Making the best even better
• Goal: Helping members grow and achieve their dreams