Marketing Operations

Marketing Operations Jobs

152 jobs found

1d ago

AI Native Performance Marketing Manager – In-House MarTech Video SaaS

Vidalytics Remote 🌍 Remote

Remote

1d ago

$84k - $120k/yr Full time Manager Marketing Ad Tech

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Job Description

Vidalytics seeks an AI native Performance Marketing Manager to lead ROAS-driven campaigns for a SaaS video hosting platform designed for performance marketers. This remote role centers on paid media across Meta, Google/YouTube, and LinkedIn, with ownership of funnel performance and VSL messaging, close collaboration with creative and CRO teams, and the ongoing shaping of a testing roadmap while exploring new acquisition channels.

Responsibilities

Own ROAS and all key ad performance metrics, managing campaigns on Meta, Google/YouTube, and LinkedIn where applicable.
Oversee campaign performance from click to conversion, focusing on how leads convert rather than only ad delivery.
Collaborate with copywriters, designers, and the CRO team to enhance landing pages and funnel flows.
Help define and evolve the creative and funnel testing roadmap.
Analyze weekly data and provide insights to inform copy, creative, and targeting decisions.
Create and test ad creatives personally while partnering with the internal creative team.
Own the messaging strategy for VSL funnels and work with copywriters to improve conversions.
Track results meticulously, focusing on CAC, CTR, CVR, ROAS, and LTV.
Manage the creative testing lifecycle, including hooks, angles, CTAs, and formats.
Ensure accurate tracking across Meta Pixel, Google Tag Manager, third-party analytics, and custom tracking.
Set up and optimize top, middle, and bottom of funnel campaigns (TOF/MOF/BOF).
Run ads across varied funnel types such as trials, information, and book-a-call campaigns.
Plan and test new acquisition channels when it makes sense, aiming for scalable ROI (e.g., Google Search, YouTube, LinkedIn).

Requirements

Minimum of 2 years running Meta Ads with monthly budgets of at least $15k; higher budgets are common for this role.
AI native marketer with a full-stack skill set, leveraging AI Agents, LLMs, and Claude Code; consistently testing the latest tools.
Strong focus on ROAS, CAC, and LTV, with demonstrated ability to move these metrics.
Direct response mindset prioritizing leads and conversions over vanity metrics.
Experience with audience segmentation, behavioral retargeting, and creative hypothesis testing frameworks.
Proficiency in tracking and attribution, including Meta Pixel, CAPI, UTM setup, and related tools.
Background in SaaS, info products, or high-ticket offers.
Ability to collaborate closely with a creative team to move quickly and sustain constant testing.
Availability for working hours with strong overlap to the Eastern US time zone; further discussion possible.

Technologies

Meta Ads (Facebook/Instagram)
Google Ads
YouTube Ads
LinkedIn Ads
Meta Pixel
Google Tag Manager
Third-party tracking and custom tracking
UTM tracking
Meta Conversions API (CAPI)
AI Agents, LLMs, Claude Code

Benefits

High performance company culture
No office politics
We value your ideas
20 days of PTO for rest and relaxation
Professional development support, including classes and conferences
A respectful and kind workplace where you are valued as a person
A role with learning opportunities and real responsibility aligned with a resume-building path
Entrepreneurial, startup culture with intrapreneur opportunities and potential to co-found sister ventures

Nice-To-Have

Solid experience with Google Search, YouTube, or LinkedIn ads
Ability to build both low-spend, high-ROI retargeting campaigns and high-spend prospecting campaigns
Familiarity with CRO concepts; hiring a dedicated CRO specialist is feasible
Experience with funnel auditing, test planning, or executing split tests

Who You Are

Highly intelligent and analytical
Detail-oriented yet pragmatic, with precision in tracking, copy, and testing without overchecking
Fast-paced, shipping tests, learning from data, and iterating quickly
Hypothesis-driven, focusing on outcomes rather than tasks
Data-driven, prioritizing ROAS, CAC, LTV, CTR, and CVR to guide decisions
Curious and asks insightful questions about impact and outcomes
Clear communicator, open to feedback, and comfortable providing feedback
Collaborative across copy, design, development, and product management teams
Confident owning performance results, even when outcomes are not ideal
Assertive about opinions while prioritizing performance over ego

Vidalytics Values

Play to Win: We pursue competitive results, embracing rapid iteration and learning from mistakes to win.
Scrappy: A startup mindset that thrives in a fast-paced, dynamic environment.
Meritocracy: The best idea wins; direct and transparent collaboration; data-driven testing and scaling.
Own Yourself: Commit to what you say and learn from missteps; accountability and trust are essential.
Self Actualization: Strong emphasis on continuous learning and skill growth aligned with growth opportunities.
Conscious Teamwork: No politics; integrity, emotional intelligence, transparency; challenge ideas, not people.

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1d ago

Marketing Automation Professional

KOKI HOLDINGS AMERICA LTD./METABO HPT Braselton, GA

Braselton, GA

1d ago

Full time Marketing Ai Marketing Cross-Functional

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Job Description

Join a global marketing operations leadership team at KOKI Holdings America Ltd and Metabo HPT. This onsite, full-time role is based in Braselton, GA and offers the opportunity to shape marketing processes, automation, and AI adoption across regions to support brand strategy and global growth. You will collaborate with Sales Business Units and regional teams to deliver scalable digital experiences and drive customer engagement.

Benefits

401(k)
401(k) matching
Dental insurance
Flexible spending account
Health insurance
Paid time off
Vision insurance

Responsibilities

Define and drive global marketing strategies, processes, and technology initiatives aligned with the KOKI Group vision and business objectives.
Shape the roadmap for marketing transformation, digital engagement, automation, and AI adoption.
Champion customer centric marketing practices and establish mechanics for continuous improvement across global markets.
Design, implement, and optimize customer facing digital experiences with a short term focus on engagement and activation platforms, while building frameworks for websites, portals, self service tools, and AI enabled solutions.
Lead customer journey mapping to improve engagement and conversion across all digital touchpoints.
Ensure a consistent and seamless customer experience across regions and channels and align globally.
Translate customer, commercial, and marketing requirements into scalable digital solutions.
Identify, evaluate, and implement innovative marketing technologies, automation platforms, and AI driven solutions.
Lead integration efforts between CRM systems, marketing automation tools, customer portals, analytics platforms, and digital engagement tools.
Drive personalization, automation, and self-service capabilities that improve customer and user experiences.
Partner with SBUs and regional marketing teams to streamline and enhance global marketing processes, including improvement of recently launched GTM process and execution.
Identify opportunities to improve efficiency, simplify workflows, and standardize operations globally.
Develop and implement best practices, governance models, and operating procedures.
Explore emerging technologies and recommend solutions that support business growth and operational efficiency.
Lead the development, implementation, and optimization of global marketing systems and platforms, including DAM and customer engagement tools.
Establish standardized processes, data governance, and system utilization practices across all regions.
Ensure alignment between global standards and regional business requirements.
Support regions with trainings and regular consultancy.
Foster strong partnerships with regional marketing teams, Sales, IT, Product Management, Customer Service, and executive stakeholders.
Drive alignment, communication, and collaboration across global and regional organizations and teams.
Manage relationships with external agencies, technology vendors, consultants, and implementation partners and steer budgets accordingly.
Develop KPIs and reporting frameworks to measure customer engagement, marketing effectiveness, process efficiency, and platform adoption.
Leverage analytics and customer insights to inform decision making and prioritize enhancements.
Present project outcomes, ROI, and strategic recommendations to leadership.

Requirements

Bachelor's degree in Marketing, Business, Technology, Digital Experience, or related field.
5+ years of experience in Marketing Operations, Digital Experience, Marketing Technology, Customer Engagement, Business Transformation, or related disciplines.
Experience leading global, cross functional transformation initiatives.
Expertise in marketing automation, CRM platforms, Digital Asset Management (DAM), customer engagement tools, and analytics platforms.
Experience with AI applications, workflow automation, and digital customer experience solutions.
Strong project management, stakeholder management, and change management capabilities.
Ability to establish dashboards and KPIs for identifying platform effectiveness and analyze user behavior.

Technologies

Digital Asset Management (DAM)
GA4
Adobe Analytics
Power BI
CRM platforms
Marketing automation tools
AI driven solutions

Work Location

In person

Job Type

Full-time

Physical Demands and Work Environment

KHA conforms with the American Disabilities Act (ADA). The work environment is consistent with normal office conditions.

Disclaimer

This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned. In compliance with the Americans with Disabilities Act, the Company will provide reasonable accommodations to qualified individuals with disabilities.

Potential Additional Qualifications

Customer Journey Mapping
UX/UI Fundamentals
Customer Portal Management
CRM and MarTech Platforms
AI-Powered Customer Engagement Tools
Digital Analytics (GA4, Adobe Analytics, Power BI, etc.)
Agile Project Management

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2d ago

Fractional Director of Brand and Marketing

The Human Connection South Deerfield, MA

South Deerfield, MA

2d ago

$40k - $50k/yr Part time Marketing Brand Management Cross-Functional

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Job Description

Part-time fractional Director of Brand and Marketing to steer strategy and execution for cannabis brand marketing, build the in-house marketing function, and collaborate across the organization; roughly 15 hours per week, hybrid remote in South Deerfield, MA (Whately area).

Responsibilities

Develop and execute the overall marketing strategy for the brand portfolio.
Set marketing priorities aligned to company goals, resources, and potential impact.
Craft annual and quarterly marketing plans that support growth objectives.
Build scalable marketing systems, processes, calendars, and reporting practices.
Advise executive leadership on brand positioning, market trends, consumer opportunities, and marketing investments.
Manage the marketing budget and advise on resource allocation.
Lead ongoing development of in-house products into differentiated consumer brands.
Define and maintain brand positioning, messaging, voice, identity, and standards across the portfolio.
Develop creative direction for campaigns, launches, packaging, and promotions.
Identify opportunities for product extensions, portfolio growth, and new brands.
Ensure consistency across packaging, merchandising, marketing materials, and customer experiences.
Serve as primary marketing liaison for partner brands, coordinating with their teams in Massachusetts.
Prioritize and oversee initiatives across wholesale, digital, retail, field marketing, and events.
Develop go-to-market strategies for new products and launches.
Direct development of packaging, retail displays, POS materials, apparel, promos, launch kits, and sales collateral.
Collaborate with internal designers, production teams, vendors, agencies, photographers, and other partners.
Provide clear direction, timelines, and accountability for marketing projects.
Ensure compliance with cannabis advertising and marketing requirements.
Partner with Sales to support customer acquisition, retailer relationships, launches, and field execution.
Develop trade marketing programs to strengthen retailer engagement and sell-through.
Create marketing tools and materials that enable the Sales team to represent the portfolio effectively.
Support retailer education, product knowledge, and brand advocacy.
Use sales performance and customer feedback to refine marketing priorities.
Oversee digital marketing efforts across social, email, website, SMS, and emergent channels.
Design campaigns to raise awareness, engagement, retention, and loyalty.
Guide field marketing, brand ambassador programs, events, trade shows, and activations.
Build consistent consumer experiences across digital, retail, events, and promotional materials.
Foster authentic consumer communities around the portfolio.
Establish practical marketing metrics and reporting systems.
Analyze campaign performance, sales trends, consumer insights, and competitive activity.
Measure marketing ROI and present performance updates and strategic recommendations to leadership.
Continuously refine priorities based on results and business needs.
Assess long-term staffing and resource needs for the marketing function.
Recommend internal versus outsourced work and identify needs for new hires.
Define and recruit future marketing roles as the department scales.
Build processes to support a growing internal marketing team.
Prepare the marketing function to scale with brand and revenue growth.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Minimum three years leading brand or marketing initiatives in the cannabis industry.
Proven track record of building and growing consumer brands.
Experience turning marketing strategies into effective execution.
Experience leading cross-functional initiatives and managing internal and external resources.
Strong analytical, communication, organizational, and project management skills.
Ability to prioritize high-impact work within a roughly 15-hour-per-week schedule.
Ability to work independently while maintaining close communication with executive leadership and partners.

Benefits

401(k)
Employee assistance program
Employee discount
Life insurance

Position details

Location: Hybrid remote in South Deerfield, MA 01373
Type: Part-time fractional role
Hours: Approximately 15 hours per week
Salary: USD 40,000 - 50,000 per year
Reports to: CEO

Who we are

A company built by people who care about cannabis and community, dedicated to quality, value, and education in the East Coast cannabis market. We prioritize employees, products, and customers while balancing hard work with a healthy work life balance.

Who you are

You are an experienced marketing leader and brand builder who can turn strong products into trusted, sought-after brands. You combine strategic thinking with hands-on execution and know how to focus limited time and resources on high-impact work. You are comfortable building a marketing function, setting priorities, directing internal and external resources, and partnering across departments to move initiatives from concept to completion.

Application questions

Have you worked in Marketing for 3+ years?
Have you worked in Cannabis for 3+ years?

Physical requirements

Ability to travel throughout Massachusetts for retail visits, meetings, events, and industry functions
Occasional lifting and transporting marketing materials up to 30 pounds
Occasional evenings or weekends for launches, events, or other business needs

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2d ago

Director, Content Marketing, Global Payment Network

Capital One Riverwoods, IL

Riverwoods, IL

2d ago

$187k - $257k/yr Full time Brand Management Communications Content Management

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Job Description

Capital One seeks a senior content leader to drive the Global Payment Network's global content strategy and editorial operations from Riverwoods, IL, with a salary range of USD 187,300 to 256,500 per year.

Responsibilities

Develop and steer audience-focused content plans that reflect the network's brand positioning, product value, and differentiators.
Collaborate with senior leaders across Pulse, Discover Network, and Diners Club to align the editorial calendar with business priorities, serving as a strategic advisor beyond content production.
Oversee the marketing claims strategy in partnership with Network teams, External Affairs, Legal, and Compliance to support brand strategy while minimizing enterprise risk.
Incorporate performance data, client feedback, and competitive intelligence as editorial inputs, treating each insight as a signal about what to commission next, what to discontinue, and where opportunities sit.
Maintain a vigilant view of the competitive landscape, analyzing best-in-class content operations in financial services and beyond to ensure Global Payment Network leads rather than follows.
Partner with creative leadership to produce engaging assets across video, social, and website channels.
Leverage ongoing performance data, partner feedback, and competitive intelligence to inform what to produce next, what to discontinue, and where opportunities lie.
Oversee the adaptation and localization of content strategies across priority international markets, preserving global brand consistency while respecting local market dynamics.
Work with Enterprise Communications and Strategy teams to design content strategies that strengthen the Network's voice in the payments ecosystem, including executive thought leadership programs, payment award strategy, and industry analyst outreach.

Requirements

Bachelor's degree or military experience.
At least 10 years of experience in content development or brand narrative management.
At least 3 years of experience operating within regulatory and compliance environments.
At least 5 years of people management experience.

Benefits

Health benefits
Financial benefits
Other benefits

Preferred Qualifications

15+ years of experience in content strategy, editorial leadership, or thought leadership, with meaningful time in wealth management, asset management, or financial services.
Deep subject-matter expertise across the payments landscape and the associated economics.
Proven track record of leading and developing content teams, setting standards, building culture, and elevating the work of colleagues.
Experience working in regulated environments while maintaining high creative standards.
Demonstrated ability to influence and build consensus in a highly matrixed, multi-brand organization without direct authority over all cross-functional partners.

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2d ago

Automotive Marketing Director

Steve Padgett’s Honda of Lake Murray Irmo, SC

Irmo, SC

2d ago

$60k - $80k/yr Full time Marketing Ai Marketing Auto Sales

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Job Description

The Automotive Marketing Director will lead the dealership marketing strategy at Steve Padgett’s Honda of Lake Murray, driving showroom traffic, boosting vehicle sales, and elevating brand visibility.

Responsibilities

Strategic Planning: Develop and execute short- and long-term marketing roadmaps to boost profitability and expand market share.
AI Integration: Identify, deploy, and oversee AI-powered tools to automate workflows, tailor customer outreach, and enhance operational productivity.
Digital & Traditional Advertising: Lead a holistic program spanning social media, SEO/SEM, website content, email campaigns, radio, TV, and direct mail.
Performance Tracking: Monitor advertising ROI, site traffic, and market signals to adjust tactics in real time.
Budget Management: Set and control monthly and annual budgets to maximize impact while managing costs.
Vendor & Agency Management: Serve as the primary liaison for external advertising agencies and creative partners.
Internal Collaboration: Partner with the Dealer Principal and leadership to align marketing with current inventory and monthly sales targets.

Requirements

Education/Experience: Bachelor’s degree in Marketing and a minimum of five years of marketing experience.
Industry Knowledge: 5+ years of marketing experience; automotive industry background not required.
Technological Proficiency: Strong understanding of Generative AI and marketing automation tools.
Digital Expertise: Advanced proficiency with Google Analytics, CRM systems, and social media management platforms.
Leadership: Proven ability to manage substantial budgets and lead cross-functional teams.
Communication: Excellent written and verbal skills for brand storytelling and reporting.

Technologies

Generative AI
Google Analytics
CRM systems
Social media management platforms

Benefits

401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Employee discounts on vehicle purchases, parts, and service
Professional Development: Ongoing training and budget for certifications in digital marketing, AI technologies, and automotive industry conferences

We offer

Salary range: $60,000 - $80,000 per year
Competitive pay structure with monthly and quarterly performance bonuses tied to dealership KPIs and ROI targets
Comprehensive health coverage for you and your family
401(k) plan with company matching
Paid time off, including vacation time and holidays
Professional development budgets for digital marketing, AI, and automotive industry conferences
Employee discounts on vehicle purchases, parts, and service
Modern work environment with direct reporting to the Dealer Principal in a state-of-the-art facility

Work location

Onsite in Irmo, South Carolina

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3d ago

Lifecycle Marketing & Marketing Operations Specialist

ScreenBeam Inc. San Jose, CA

San Jose, CA

3d ago

$75k - $85k/yr Full time Marketing Business Systems Campaign Management

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Job Description

Hands on lifecycle marketing and marketing operations role within ScreenBeam's marketing stack, combining HubSpot stewardship with demand generation activities.

Responsibilities

Manage HubSpot contact lists, segmentation, lifecycle stages, and campaign attribution
Oversee lead routing between HubSpot and Salesforce
Ensure data cleanliness and perform regular data quality audits
Assist in building and tuning lead scoring models
Maintain HubSpot as the system of record with accurate lifecycle states, attribution, and segmentation
Enforce marketing data standards including lead source tagging and lifecycle accuracy
Create and manage email nurture sequences across audience segments
Segment contacts by persona, industry, and engagement signals
Track nurture performance and propose optimizations
Ensure campaigns launch with appropriate nurture sequences
Identify dormant leads and execute re engagement campaigns
Oversee LinkedIn campaign execution including audience setup and pacing
Initiate retargeting campaigns for website visitors and existing contacts
Deploy campaigns across nurture programs, paid campaigns, and channels
Collaborate with content agency and marketing team to activate assets across the funnel
Keep ABM target account lists updated in HubSpot and Salesforce
Build list based sequences and monitor engagement with target accounts
Support ABM outreach initiatives in coordination with the sales team
Import and tag event leads in HubSpot within 48 hours
Launch post event nurture campaigns
Flag high priority leads to sales and support follow up
Monitor leads reaching MQL threshold and share context with sales
Maintain end to end lifecycle visibility from capture to opportunity
Support bi weekly lifecycle and sales sync meetings with funnel insights
Maintain weekly marketing performance dashboards
Track leads by source, MQL conversion, nurture engagement, and campaign outcomes
Produce a monthly marketing report covering leads, pipeline, content engagement, and database health

Requirements

2–4 years of experience in lifecycle marketing, demand generation, or marketing operations
Bachelor’s degree in Marketing, Business, Communications, or a related field
Hands on experience with HubSpot and Salesforce
Experience writing marketing emails and understanding engagement metrics
Exposure to paid social campaigns, with LinkedIn preferred
Comfortable analyzing campaign and funnel performance data
Organized, detail oriented, and able to manage multiple projects

Technologies

HubSpot
Salesforce
LinkedIn Campaign Manager

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance

Salary & Location

Salary: USD 75,000 - 85,000 per year
Location: San Jose, CA (hybrid); remote within the US with quarterly visits to the San Jose office

Why this role matters

ScreenBeam drives interest through events, partnerships, and digital campaigns. This role ensures those leads are captured, nurtured, and activated to turn awareness into pipeline.

Non negotiables

Comfort in a lean team with evolving systems and processes
Strong ownership mindset and ability to work independently

How to apply

Send your resume to hr@screenbeam.com

Application questions

Will you now or in the future require sponsorship for employment visa status (for example, H-1B)?

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3d ago

Marketing Manager

CBIZ Denver, CO

Denver, CO

3d ago

Full time Manager Marketing Brand Management

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Job Description

Based in Denver and working onsite, this Marketing Manager role at CBIZ centers on designing and executing regional marketing plans that elevate the firm’s brand, deepen client engagement, and fuel growth. The position collaborates across office, service line, regional, and industry teams to deliver cohesive campaigns, compelling events, and data-driven results aligned with enterprise objectives.

Responsibilities

Develop and implement a regional marketing and communications plan that supports enterprise campaigns and regional priorities.
Assist with annual planning and budgeting, prioritizing initiatives in collaboration with local and industry leadership.
Orchestrate integrated campaigns across email, web, social, and paid channels, ensuring consistent messaging and adherence to brand standards.
Plan and manage seminars, conferences, tradeshows, sponsorships, and CBIZ-hosted events end-to-end, including logistics, vendors, and run-of-show.
Coordinate pre and post-event outreach and follow-up activities.
Track and communicate performance metrics such as pipeline, engagement, leads, and wins; leverage insights to refine plans.
Partner across services, regions, and industries to align priorities and share best practices.
Serve as a liaison between office and industry teams and the broader marketing organization.
Build strong relationships with internal leaders and external partners; solicit feedback to improve programs.
Provide direction to junior team members and cross-functional contributors; foster a collaborative, results-driven culture.

Requirements

High School Diploma or GED required, with licenses as needed.
Proficient use of applicable technology.
Demonstrated ability to communicate effectively in writing and verbally with all levels of the organization, internally and externally.
Ability to travel as required by the business.

Technologies

CRM
Marketing automation

Minimum Qualifications

High School Diploma (or GED).
Must have and preserve required licenses.
Proficient use of applicable technology.
Demonstrated ability to communicate verbally and in writing with all levels of an organization, both internally and externally.
Ability to travel as required by business.

Preferred Qualifications

Bachelor’s degree in marketing, business, communications, or a related field.
7+ years of marketing experience, with a preference for B2B and professional services exposure.
Proven ability to manage and execute integrated marketing campaigns.
Strong understanding of digital marketing tools and platforms, including CRM and marketing automation.
Excellent communication, organizational, and project management skills.
Ability to analyze data, derive insights, and translate them into actionable strategies.
Experience collaborating across functions and managing stakeholder relationships.
Proactive, solution-oriented mindset with a passion for growth and innovation.