Support digital marketing execution and marketing technology operations on an on-site basis in Columbia, SC.

Maintain data integrity across marketing systems; build custom dashboards, run audits, and produce intelligence reports focused on client relationships and marketing touchpoints.
Design, schedule, and launch client alerts and email campaigns; manage audience segmentation and distribution lists.
Analyze campaign performance using engagement metrics including opens, clicks, and conversions.
Update and maintain the firm website and intranet; publish blogs and news announcements; monitor settings and permissions.
Test and help implement new digital features and ensure content accuracy.
Track performance across social media, web, and email channels; prepare actionable reporting for the Marketing Director to inform strategy.
Serve as the primary point of contact for marketing technology platforms; coordinate with third-party vendors, troubleshoot technical issues, and partner with IT.
Own end-to-end technical setup for firm webinars, including registration build, platform configuration, and post-event analytics.
Create reference guides and deliver responsive, hands-on technical support and training for attorneys and staff.

2+ years of hands-on marketing technology experience, ideally in professional services or a legal environment.
Hands-on experience with platforms such as Intapp DealCloud, InterAction, Salesforce, or similar systems.
Familiarity with campaign/automation tools such as Vuture, Dispatch, Constant Contact, or similar platforms.
Strong proficiency with Microsoft 365, including comfort with data reporting and analytics tools; SharePoint experience is a plus.
Prior experience supporting webinars or other virtual event platforms.
Exceptional attention to detail, strong multi-tasking skills, and ability to explain technical concepts to non-technical users.
Bachelor’s degree preferred or equivalent practical experience.

Marketing Technologist

Job Description