Integrated Marketing and Graphic Design Specialist

VizzaLights LLC is hiring an in-house Integrated Marketing and Graphic Design Specialist for onsite work in Jacksonville, FL.

Responsibilities

• Develop and manage an integrated marketing plan aligned to company revenue, territory, and expansion goals.
• Define priority audiences, geographic markets, customer segments, offers, campaigns, and acquisition channels.
• Build annual, quarterly, monthly, and seasonal marketing calendars.
• Create launch plans for new services, products, promotions, and geographic markets.
• Design repeatable marketing systems that can be adapted for future locations.
• Research competitors, market trends, customer behavior, and regional opportunities.
• Recommend marketing budgets and allocate spend based on business goals and performance.
• Plan, launch, manage, and optimize Google Search, Display, YouTube, Local Services, and other relevant Google campaigns.
• Manage Meta advertising across Facebook and Instagram.
• Evaluate and manage additional channels such as TikTok, LinkedIn, Nextdoor, streaming audio, connected television, programmatic advertising, and retargeting.
• Create campaign briefs covering audiences, offers, keywords, landing-page requirements, and testing plans.
• Track and improve key performance metrics including cost per lead, conversion rate, customer acquisition cost, return on ad spend, lead quality, and booked revenue.
• Coordinate conversion tracking including call tracking, pixels, attribution, and reporting.
• Run structured creative and messaging tests across audiences, placements, and offers.
• Collaborate with sales and company leadership to improve lead quality.
• Plan and coordinate traditional marketing efforts including direct mail, postcards, brochures, door hangers, signage, vehicle advertising, print publications, billboards, radio, television, and community campaigns.
• Source media opportunities, request proposals, compare vendors, negotiate placements, and manage production deadlines.
• Track traditional campaigns using dedicated phone numbers, QR codes, URLs, offer codes, and CRM attribution.
• Coordinate co-marketing and community activities such as sponsorships, home shows, trade shows, neighborhood events, and partnership opportunities.
• Build relationships with builders, roofers, landscapers, electricians, real-estate professionals, property managers, designers, homeowners associations, and complementary businesses.
• Maintain VizzaLights positioning, messaging, voice, and visual consistency across channels.
• Create campaign briefs for the Creative Design Lead and Videographer/Content Creator.
• Guide development of advertisements, landing pages, sales materials, commercials, email campaigns, social content, and promotional offers.
• Manage social media strategy including publishing calendars, community engagement, and campaign coordination.
• Develop email, SMS, referral, review, retention, and re-engagement programs.
• Identify customer stories, installation opportunities, seasonal moments, and educational topics for content production.
• Review marketing materials for clarity, accuracy, brand alignment, and compliance prior to publication.
• Build dashboards and reporting systems connecting marketing activity to leads, appointments, estimates, installations, and revenue.
• Maintain consistent campaign naming, tracking links, source attribution, budgets, calendars, and documentation.
• Deliver weekly and monthly performance reporting to company leadership.
• Share what is working, what is not, and what changes are needed next.
• Coordinate with sales and operations to improve response time, lead handling, follow-up, and close rates.
• Support CRM configuration, lead nurturing, automation, review generation, and customer communication.
• Maintain organized vendor relationships, contracts, media schedules, asset requests, and campaign records.
• Work in-house with the VizzaLights team in Jacksonville.

Requirements

• Professional experience managing integrated marketing across multiple channels.
• Hands-on experience managing Google Ads and Meta advertising.
• Experience with print, direct mail, commercial advertising, or traditional media.
• Strong understanding of lead generation, conversion tracking, attribution, campaign testing, and marketing analytics.
• Experience creating marketing plans, campaign briefs, budgets, calendars, and performance reports.
• Ability to connect marketing metrics to sales outcomes and revenue.
• Strong copywriting, editing, presentation, and communication skills.
• Experience coordinating designers, developers, videographers, vendors, media representatives, and internal stakeholders.
• Ability to manage multiple campaigns, deadlines, and budgets simultaneously.
• Strong business judgment, initiative, organization, and attention to detail.
• Ability to work in-house with the VizzaLights team in Jacksonville.

Technologies

• Google Ads
• Meta advertising
• Google Search
• Google Display
• YouTube
• Local Services
• Facebook
• Instagram
• TikTok
• LinkedIn
• Nextdoor
• Connected television
• Programmatic advertising
• Retargeting
• CRM
• Pixels
• Call tracking
• QR codes
• URLs
• Google Analytics
• Meta Blueprint
• HubSpot
• SMS marketing
• Reputation-management tools

Preferred qualifications

• Google Ads, Google Analytics, Meta Blueprint, HubSpot, or related certifications.
• Experience marketing home services, construction, architectural products, technology, luxury services, or multi-location businesses.
• Experience supporting expansion into new cities, territories, franchises, or dealer markets.
• Familiarity with CRM platforms, email automation, SMS marketing, call tracking, and reputation-management tools.
• Experience buying television, radio, streaming, out-of-home, or programmatic media.
• Knowledge of local SEO, content marketing, referral programs, and partnership marketing.
• Experience with public relations, media outreach, events, sponsorships, or community engagement.
• Working knowledge of creative testing and commercial production.

What success looks like

• VizzaLights generates a consistent flow of qualified leads.
• Marketing decisions are based on reliable data rather than impressions alone.
• Paid campaigns improve efficiency, lead quality, and booked revenue.
• Digital and traditional marketing operate as a coordinated system.
• Seasonal campaigns are planned early and executed consistently.
• Sales and operations can identify where leads originate.
• The company has repeatable launch plans for entering additional markets.
• VizzaLights grows into a recognizable national brand without losing consistency or local relevance.

Compensation and location

• Salary range: USD 49,700 - 54,000 per year
• Location: Jacksonville, FL (onsite)

How to apply

• Submit your résumé.
• Submit a portfolio, case study, or examples of campaigns you have managed.
• Include a brief description for each example: channels, budget, and objectives.
• Include measurable results you personally helped achieve.
• Submit a list of advertising, analytics, CRM, and marketing platforms you have used.
• Share compensation expectations and availability.
• Answer application questions:
  • Describe an integrated campaign you managed across at least three marketing channels.
  • What business results did the campaign produce?
  • How do you determine whether a lead-generation campaign is truly profitable?
  • How would you balance local market relevance with consistent national branding?
  • Are you available to work in-house in Jacksonville, Florida?
• Applications describing measurable campaign responsibility and results receive priority consideration.