Marketing Technologies

Marketing Technologies Jobs

4 jobs found

1d ago

Dir, Digital Platforms & Marketing Automation

AMERICAN MANAGEMENT ASSOC. New York, NY

New York, NY

1d ago

$125k - $150k/yr Full time Manager Marketing Ai Marketing

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Job Description

Lead AMA’s digital growth by advancing the marketing automation engine behind automated customer journeys, email performance, and an optimized website experience. This onsite role in New York, NY pairs hands-on digital execution with cross-functional partnership to turn business needs into measurable engagement and conversion improvements.

Compensation: $125,000 to $150,000 per year

What You’ll Do

Own the execution and continuous improvement of AMA’s digital marketing ecosystem, including automated journeys, email optimization, and customer-facing website capabilities.

Build and optimize automated customer journeys such as lead nurture, abandoned cart, cross-sell, renewal, reactivation, and post-purchase programs.
Improve email segmentation, personalization, testing, deliverability, and conversion to strengthen lifecycle performance.
Drive ongoing enhancements to the website and digital customer experience, including navigation, search, forms, landing pages, registration, and checkout.
Translate business needs into clear requirements for AMA’s website development agency, and manage projects through completion.
Use GA4, behavioral analytics, CRM data, and testing to identify opportunities and improve performance.
Evaluate practical applications of AI and emerging marketing technologies that can improve productivity, personalization, analytics, or customer experience.
Partner with Marketing, Sales, Product, IT, and external partners to implement digital initiatives.
Perform other related duties as assigned.

Success Looks Like

Your impact will show up in stronger automated customer journeys, improved website conversion, reduced digital friction, and better email performance. You will also contribute to faster delivery of website improvements, more effective personalization, and clearer reporting on digital contribution to leads and revenue.

Requirements

Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field (required).
7+ years of experience in digital marketing, marketing automation, website management, e-commerce, or related digital roles.
Strong hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform such as Marketo, Eloqua, Adobe Campaign, Braze, or similar tools.
Experience building automated customer journeys, workflows, segmentation, and lifecycle marketing programs.
Experience managing or supporting a complex, customer-facing website and working with web development agencies or technical partners.
Strong understanding of digital analytics, testing, conversion optimization, CRM data, and customer journeys.
Ability to shift between hands-on execution, analysis, project management, and agency coordination.

Technologies You’ll Work With

Salesforce Marketing Cloud, Marketo, Eloqua, Adobe Campaign, Braze, GA4, Salesforce CRM, Journey Builder, Automation Studio, HTML, CSS, SQL, APIs, AI

Preferred Experience

Salesforce Marketing Cloud experience, including Journey Builder and Automation Studio, plus Salesforce CRM, GA4, and behavioral analytics.
Experience with e-commerce or online registration.
Working knowledge of HTML, CSS, SQL, APIs, or similar technologies.
Experience with AI-enabled marketing, analytics, or personalization tools.
Ability to travel in accordance with business needs.

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2d ago

Senior Manager, Digital Marketing

Head to Toe Brands Southlake, TX

Southlake, TX

2d ago

$100k - $110k/yr Full time Manager Ai Marketing Campaign Management

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Job Description

Head to Toe Brands is hiring a Senior Manager, Digital Marketing for an onsite role in Southlake, TX (salary range USD 100,000 - 110,000 per year). In this position, you will lead performance marketing across the portfolio, strengthen results through paid media strategy and optimization, and connect national planning to local market needs. You’ll also collaborate closely with cross-functional teams and preferred agency partners, while delivering monthly reporting that turns data into clear recommendations.

What you’ll get

Medical
Dental
Vision

Responsibilities

Develop, evaluate, and optimize digital advertising strategies, including media mix, audience targeting, and campaign structures across national and local levels.
Drive performance across paid search (PPC), display, and paid social platforms such as Facebook, Instagram, and YouTube, including emerging channels.
Lead preferred agency partners and hold them accountable for execution, optimization, testing, pacing, and performance against KPIs and business goals.
Maintain hands-on expertise in major advertising platforms and, when needed, build, launch, manage, or optimize campaigns internally to support testing and special initiatives.
Partner across internal marketing, creative, operations, and local marketing teams to create culturally relevant ad creative and landing page experiences informed by performance and consumer behavior.
Monitor and optimize media performance using KPIs, historical results, industry benchmarks, and business goals.
Create and manage A/B testing plans, document learnings, and share insights across teams and brands to improve results over time.
Review franchisee digital advertising KPIs monthly in partnership with Operations, Local Marketing, and agency partners to identify underperforming locations and recommend improvements.
Identify top-performing locations and document or share best practices across the system based on monthly KPI reviews.
Surface broader trends and opportunities that can improve digital media performance across brands.
Meet regularly with franchisees to review performance, present data in an approachable way, answer questions, and provide strategic guidance.
Build franchisee confidence and buy-in around digital media strategy by clearly communicating program value and supporting adoption of preferred agency partners and best practices.
Own monthly digital performance reporting across brands, channels, campaigns, and local markets, ensuring accuracy, consistency, and KPI focus.
Interpret performance beyond the numbers by identifying trends, diagnosing challenges, and translating data into recommendations and next steps.
Create concise executive summaries covering what happened, why it happened, what it means, and what to do next.
Present performance, insights, and recommendations to franchisees, cross-functional partners, brand leadership, and executive stakeholders with appropriate levels of detail.
Support social and content with quarterly social media reporting, including quantitative KPI analysis and qualitative evaluation, then translate insights into recommendations that inform national paid social strategy, media spend, creative development, and organic planning.
Support email marketing initiatives, including development and optimization of email templates and campaigns, segmentation, testing, deployment, and performance reporting.
Collaborate with the Digital Marketing Senior Director to identify and prioritize CRO and overall digital customer experience opportunities.
Support SEO, AI, and digital discoverability initiatives aimed at increasing qualified website traffic, lead generation, and conversion.
Assist with website enhancement and feature-release projects through testing, quality assurance, and launch.
Use website, search, and campaign performance data to identify ongoing optimization opportunities.

Requirements

Minimum 8 years of digital performance marketing experience; franchise, multi-location, or agency experience strongly preferred.
Bachelor’s degree required, ideally in marketing, business, information systems, data science, statistics, or a related field.
Proven experience managing and optimizing paid digital media against CPL, CPA, conversion, and ROI goals.
Hands-on experience building, launching, and optimizing campaigns in major paid media platforms, even within an agency-led media model.
Ability to execute campaigns internally when needed while primarily serving as the strategic lead for agency-managed programs.
Strong analytical skills with the ability to translate complex performance data into insights and business decisions.
Exceptional presentation and data storytelling skills for franchisees and executive stakeholders.
Experience creating clear executive summaries that communicate findings, business impact, and recommended next steps.
Cross-functional experience across marketing, operations, creative, analytics, and/or technology teams.
Proven relationship-building and communication skills, including translating performance data into actionable recommendations.
Experience managing agency partners, setting performance expectations, and holding them accountable for optimization and results.
Ability to balance strategic thinking with hands-on execution in a fast-paced, multi-brand environment.
Strong project management skills with attention to detail and follow-through.
Proficiency with analytics and marketing tools, including GA4, Google Tag Manager, Google Search Console, Google Ads, and Meta Business Suite/Ads Manager.
Microsoft Word, Excel, PowerPoint, and Teams.
Digital marketing and analytics platform familiarity including AI.

Technologies

Google Analytics 4 (GA4)
Google Tag Manager
Google Search Console
Google Ads
Meta Business Suite/Ads Manager
Facebook
Instagram
YouTube
Microsoft Word, Excel, PowerPoint, Teams
AI

Salary

$100k-110k

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6d ago

Integrated Marketing and Graphic Design Specialist

VizzaLights LLC Jacksonville, FL

Jacksonville, FL

6d ago

$50k - $54k/yr Full time Marketing CRM Design

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Job Description

VizzaLights LLC is hiring an in-house Integrated Marketing and Graphic Design Specialist for onsite work in Jacksonville, FL.

Responsibilities

Develop and manage an integrated marketing plan aligned to company revenue, territory, and expansion goals.
Define priority audiences, geographic markets, customer segments, offers, campaigns, and acquisition channels.
Build annual, quarterly, monthly, and seasonal marketing calendars.
Create launch plans for new services, products, promotions, and geographic markets.
Design repeatable marketing systems that can be adapted for future locations.
Research competitors, market trends, customer behavior, and regional opportunities.
Recommend marketing budgets and allocate spend based on business goals and performance.
Plan, launch, manage, and optimize Google Search, Display, YouTube, Local Services, and other relevant Google campaigns.
Manage Meta advertising across Facebook and Instagram.
Evaluate and manage additional channels such as TikTok, LinkedIn, Nextdoor, streaming audio, connected television, programmatic advertising, and retargeting.
Create campaign briefs covering audiences, offers, keywords, landing-page requirements, and testing plans.
Track and improve key performance metrics including cost per lead, conversion rate, customer acquisition cost, return on ad spend, lead quality, and booked revenue.
Coordinate conversion tracking including call tracking, pixels, attribution, and reporting.
Run structured creative and messaging tests across audiences, placements, and offers.
Collaborate with sales and company leadership to improve lead quality.
Plan and coordinate traditional marketing efforts including direct mail, postcards, brochures, door hangers, signage, vehicle advertising, print publications, billboards, radio, television, and community campaigns.
Source media opportunities, request proposals, compare vendors, negotiate placements, and manage production deadlines.
Track traditional campaigns using dedicated phone numbers, QR codes, URLs, offer codes, and CRM attribution.
Coordinate co-marketing and community activities such as sponsorships, home shows, trade shows, neighborhood events, and partnership opportunities.
Build relationships with builders, roofers, landscapers, electricians, real-estate professionals, property managers, designers, homeowners associations, and complementary businesses.
Maintain VizzaLights positioning, messaging, voice, and visual consistency across channels.
Create campaign briefs for the Creative Design Lead and Videographer/Content Creator.
Guide development of advertisements, landing pages, sales materials, commercials, email campaigns, social content, and promotional offers.
Manage social media strategy including publishing calendars, community engagement, and campaign coordination.
Develop email, SMS, referral, review, retention, and re-engagement programs.
Identify customer stories, installation opportunities, seasonal moments, and educational topics for content production.
Review marketing materials for clarity, accuracy, brand alignment, and compliance prior to publication.
Build dashboards and reporting systems connecting marketing activity to leads, appointments, estimates, installations, and revenue.
Maintain consistent campaign naming, tracking links, source attribution, budgets, calendars, and documentation.
Deliver weekly and monthly performance reporting to company leadership.
Share what is working, what is not, and what changes are needed next.
Coordinate with sales and operations to improve response time, lead handling, follow-up, and close rates.
Support CRM configuration, lead nurturing, automation, review generation, and customer communication.
Maintain organized vendor relationships, contracts, media schedules, asset requests, and campaign records.
Work in-house with the VizzaLights team in Jacksonville.

Requirements

Professional experience managing integrated marketing across multiple channels.
Hands-on experience managing Google Ads and Meta advertising.
Experience with print, direct mail, commercial advertising, or traditional media.
Strong understanding of lead generation, conversion tracking, attribution, campaign testing, and marketing analytics.
Experience creating marketing plans, campaign briefs, budgets, calendars, and performance reports.
Ability to connect marketing metrics to sales outcomes and revenue.
Strong copywriting, editing, presentation, and communication skills.
Experience coordinating designers, developers, videographers, vendors, media representatives, and internal stakeholders.
Ability to manage multiple campaigns, deadlines, and budgets simultaneously.
Strong business judgment, initiative, organization, and attention to detail.
Ability to work in-house with the VizzaLights team in Jacksonville.

Technologies

Google Ads
Meta advertising
Google Search
Google Display
YouTube
Local Services
Facebook
Instagram
TikTok
LinkedIn
Nextdoor
Connected television
Programmatic advertising
Retargeting
CRM
Pixels
Call tracking
QR codes
URLs
Google Analytics
Meta Blueprint
HubSpot
SMS marketing
Reputation-management tools

Preferred qualifications

Google Ads, Google Analytics, Meta Blueprint, HubSpot, or related certifications.
Experience marketing home services, construction, architectural products, technology, luxury services, or multi-location businesses.
Experience supporting expansion into new cities, territories, franchises, or dealer markets.
Familiarity with CRM platforms, email automation, SMS marketing, call tracking, and reputation-management tools.
Experience buying television, radio, streaming, out-of-home, or programmatic media.
Knowledge of local SEO, content marketing, referral programs, and partnership marketing.
Experience with public relations, media outreach, events, sponsorships, or community engagement.
Working knowledge of creative testing and commercial production.

What success looks like

VizzaLights generates a consistent flow of qualified leads.
Marketing decisions are based on reliable data rather than impressions alone.
Paid campaigns improve efficiency, lead quality, and booked revenue.
Digital and traditional marketing operate as a coordinated system.
Seasonal campaigns are planned early and executed consistently.
Sales and operations can identify where leads originate.
The company has repeatable launch plans for entering additional markets.
VizzaLights grows into a recognizable national brand without losing consistency or local relevance.

Compensation and location

Salary range: USD 49,700 - 54,000 per year
Location: Jacksonville, FL (onsite)

How to apply

Submit your résumé.
Submit a portfolio, case study, or examples of campaigns you have managed.
Include a brief description for each example: channels, budget, and objectives.
Include measurable results you personally helped achieve.
Submit a list of advertising, analytics, CRM, and marketing platforms you have used.
Share compensation expectations and availability.
Answer application questions:
- Describe an integrated campaign you managed across at least three marketing channels.
- What business results did the campaign produce?
- How do you determine whether a lead-generation campaign is truly profitable?
- How would you balance local market relevance with consistent national branding?
- Are you available to work in-house in Jacksonville, Florida?
Applications describing measurable campaign responsibility and results receive priority consideration.

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18d ago

Director Of Marketing

Intermountain Home Services LLC Sandy, UT

Sandy, UT

18d ago

Full time Manager Marketing Business Development

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Job Description

Intermountain Home Services LLC is seeking a Director of Marketing in Sandy, UT (onsite) to own end-to-end marketing strategy and execution across multiple home services brands. Reporting to the CMO, this role leads demand generation, local marketing at scale, performance measurement, and key partnerships to drive lead flow and revenue.

Role Overview

The Director of Marketing is responsible for building and optimizing marketing programs across paid media, SEO, email, SMS, and marketing automation. The role also oversees large-scale local initiatives, tracks performance against KPIs and revenue targets, and ensures marketing technology is fully leveraged to improve conversion and reporting. In addition, the position manages partner alignment through clear goals, SLAs, and budgets.

Key Responsibilities

Develop and manage demand generation strategy across paid media, SEO, email, SMS, and marketing automation, with ongoing optimization focused on conversion, efficiency, and ROAS.
Lead local marketing programs at scale, including direct mail, truck wraps, yard signs, door hangers, events, and community presence across multiple brands and overlapping markets.
Own KPI scorecards and monitor revenue versus plan; present monthly and quarterly results to leadership and contribute insights for board materials.
Ensure full value from the marketing technology stack, including ServiceTitan marketing modules, Google Ads, Meta, GA4, GTM, SEMrush, attribution, and dashboards, and participate in decisions about what capabilities to add next.
Set and enforce clear expectations with paid media, SEO, automation, and direct mail partners, including goals, SLAs, and budgets.
Hire, coach, and develop high-performing team members; set clear goals, recognize wins, and grow future marketing leadership.

Qualifications

7 to 10+ years of progressive marketing experience, including 3+ years leading people.
Full-stack experience across multi-location or multi-brand B2C marketing, ideally within seasonal services.
Proven ownership of lead volume and revenue outcomes across paid, SEO, email, and automation.
Strong data fluency, including attribution, ROI/ROAS, and revenue reporting, with the ability to translate insights into actions leadership can make.
Experience building and managing multi-channel budgets.
Comfort with hands-on execution alongside strategy planning, including involvement in campaign build work.
Experience with social, community, and event marketing.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Bonus: HVAC, plumbing, electrical, or other home services experience, and hands-on ServiceTitan (or similar CRM) knowledge.

Marketing Stack

ServiceTitan marketing modules
Google Ads
Meta
GA4
GTM
SEMrush

Collaboration and Reporting

Partner closely with the Director of Brand & Creative, responsible for creative production.
Work across the organization with branch leaders, operations, the call center, rev ops, BI, accounting, and HR.
Report to the CMO and present performance results monthly and quarterly.

Travel

Travel up to 30% within the region.

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Marketing Technologies Jobs

Dir, Digital Platforms & Marketing Automation

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Integrated Marketing and Graphic Design Specialist

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