Director Of Marketing

Intermountain Home Services LLC is seeking a Director of Marketing in Sandy, UT (onsite) to own end-to-end marketing strategy and execution across multiple home services brands. Reporting to the CMO, this role leads demand generation, local marketing at scale, performance measurement, and key partnerships to drive lead flow and revenue.

Role Overview

The Director of Marketing is responsible for building and optimizing marketing programs across paid media, SEO, email, SMS, and marketing automation. The role also oversees large-scale local initiatives, tracks performance against KPIs and revenue targets, and ensures marketing technology is fully leveraged to improve conversion and reporting. In addition, the position manages partner alignment through clear goals, SLAs, and budgets.

Key Responsibilities

• Develop and manage demand generation strategy across paid media, SEO, email, SMS, and marketing automation, with ongoing optimization focused on conversion, efficiency, and ROAS.
• Lead local marketing programs at scale, including direct mail, truck wraps, yard signs, door hangers, events, and community presence across multiple brands and overlapping markets.
• Own KPI scorecards and monitor revenue versus plan; present monthly and quarterly results to leadership and contribute insights for board materials.
• Ensure full value from the marketing technology stack, including ServiceTitan marketing modules, Google Ads, Meta, GA4, GTM, SEMrush, attribution, and dashboards, and participate in decisions about what capabilities to add next.
• Set and enforce clear expectations with paid media, SEO, automation, and direct mail partners, including goals, SLAs, and budgets.
• Hire, coach, and develop high-performing team members; set clear goals, recognize wins, and grow future marketing leadership.

Qualifications

• 7 to 10+ years of progressive marketing experience, including 3+ years leading people.
• Full-stack experience across multi-location or multi-brand B2C marketing, ideally within seasonal services.
• Proven ownership of lead volume and revenue outcomes across paid, SEO, email, and automation.
• Strong data fluency, including attribution, ROI/ROAS, and revenue reporting, with the ability to translate insights into actions leadership can make.
• Experience building and managing multi-channel budgets.
• Comfort with hands-on execution alongside strategy planning, including involvement in campaign build work.
• Experience with social, community, and event marketing.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Bonus: HVAC, plumbing, electrical, or other home services experience, and hands-on ServiceTitan (or similar CRM) knowledge.

Marketing Stack

• ServiceTitan marketing modules
• Google Ads
• Meta
• GA4
• GTM
• SEMrush

Collaboration and Reporting

• Partner closely with the Director of Brand & Creative, responsible for creative production.
• Work across the organization with branch leaders, operations, the call center, rev ops, BI, accounting, and HR.
• Report to the CMO and present performance results monthly and quarterly.

Travel

Travel up to 30% within the region.