Miami Gardens, FL

Marketing Jobs in Miami Gardens, FL

2 jobs found

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Today

Director, Digital Growth Marketing

Miami Dolphins and Hard Rock Stadium Miami Gardens, FL

Miami Gardens, FL

Today

Full time Manager Marketing Application Support

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Job Description

The Miami Dolphins and Hard Rock Stadium are seeking a Director, Digital Growth Marketing to lead the fan customer lifecycle strategy from acquisition through revenue growth. This onsite role in Miami Gardens will oversee CRM planning, audience segmentation, and lifecycle communications spanning email, paid media, SMS, and the mobile app, with close collaboration across revenue and analytics teams.

What You’ll Do

Own the Miami Dolphins lifecycle marketing strategy, covering acquisition, onboarding, engagement, retention, upsell, and win-back programs
Create customer journey frameworks that improve engagement, increase retention, and drive ticketing and membership revenue
Develop audience segmentation strategies to enable personalized communications across the customer lifecycle
Partner with Ticket Sales, Membership Services, Premium Sales, and Analytics to support revenue growth initiatives
Establish lifecycle strategies that increase customer lifetime value and strengthen long-term fan relationships
Lead lifecycle execution across email, paid media, SMS, and the mobile app
Own marketing automation strategy within HubSpot, including automated journeys, nurture programs, renewal campaigns, onboarding series, and retention workflows
Maintain data quality, audience governance, and lifecycle best practices across all customer communications
Collaborate with Digital Product teams to improve fan profiling, preference capture, personalization, and first-party data collection
Build and maintain customer segmentation frameworks using behavioral, transactional, demographic, and engagement data
Create audience strategies that improve campaign relevance and marketing efficiency
Work with Analytics to identify growth opportunities through customer insights, cohort analysis, propensity modeling, and fan behavior trends
Develop scalable audience governance and targeting methodologies for consistent organization-wide use
Lead customer marketing initiatives supporting season ticket memberships, premium seating, upgrades, renewals, and retention efforts
Identify lifecycle optimization opportunities to increase conversion rates, retention rates, and overall customer value
Support database growth initiatives through lead generation, fan acquisition programs, and customer enrichment strategies
Develop lifecycle programs designed to drive increased engagement and monetization across Dolphins fan segments
Define KPIs and reporting frameworks to measure lifecycle performance
Monitor campaign effectiveness across engagement, retention, conversion, revenue, and database growth metrics
Lead testing and optimization across lifecycle communications, messaging, timing, audience strategy, and customer journeys
Present insights, recommendations, and performance reporting to executive leadership, translating data into actionable next steps
Partner with Brand Marketing, Digital Product, Content, Creative, Social Media, and Ticketing teams, including integrated campaign planning
Lead and mentor lifecycle marketing team members while fostering accountability, innovation, experimentation, and continuous improvement
Champion a customer-first approach to decision-making across the organization

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or related field
8+ years of experience in CRM, lifecycle marketing, customer marketing, growth marketing, or related disciplines
3+ years of leadership experience managing and developing high-performing teams
Advanced experience with HubSpot Marketing Hub or a similar marketing automation platform
Strong understanding of customer lifecycle management, audience segmentation, retention marketing, and marketing automation
Proven success driving measurable growth through email, SMS, mobile app, CRM, and customer journey optimization
Strong analytical skills interpreting customer and campaign performance data
Exceptional collaboration skills working cross-functionally across marketing, sales, analytics, technology, and operations
Experience in sports, entertainment, subscription businesses, hospitality, or other customer-centric industries is preferred

Location and Employment Details

Location: Miami Gardens, FL (onsite at Hard Rock Stadium)
Department: Marketing Analytics
Direct Supervisor: Sr. Director, Revenue Operations
Status: Full-time

Benefits

Medical, dental, and vision insurance
Life insurance, including voluntary coverage for spouses and children
Long-term disability insurance
Ticket benefits for events including Miami Dolphins games, the Formula 1 Hard Rock Grand Prix, and the Miami Open
Employee gym, subsidized lunch program, and discounts on a variety of products and services
401(k), paid time off (PTO), and company holidays

Technologies

HubSpot
HubSpot Marketing Hub

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Today

Senior Manager, Lifecycle Marketing

Miami Dolphins and Hard Rock Stadium Miami Gardens, FL

Miami Gardens, FL

Today

Full time Manager Marketing Senior

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Job Description

The Sr. Manager, Lifecycle Marketing will own the strategy, execution, and optimization of customer communications across email, SMS, and app push notifications for the Formula 1 Hard Rock Miami Grand Prix and the Miami Open, supporting customer growth initiatives tied to business outcomes.

Role Overview

Reporting to the VP, Ecommerce & Digital Product, this role leads a team of three lifecycle marketing professionals. The position is responsible for building lifecycle marketing strategies that enrich customer data, improve personalization, and increase customer database value, while ensuring campaign performance is translated into actionable insights.

Key Responsibilities

Own the lifecycle marketing strategy across email, SMS, and app push notifications
Develop lifecycle programs designed to increase customer engagement, retention, and revenue
Create lifecycle roadmaps, communication strategies, and audience frameworks aligned with business objectives
Identify opportunities to increase the value and monetization of the customer database
Lead customer profiling and persona development efforts
Partner closely with CRM and analytics teams to leverage customer data and improve audience targeting
Define segmentation and personalization strategies that improve communication relevance and performance
Identify opportunities to enrich first-party customer data and strengthen customer understanding
Collaborate with the CRM team on audience and segmentation development, providing strategic direction on targeting requirements, customer personas, and communication strategies
Use CRM and marketing automation platforms to support audience development, personalization, customer journeys, and performance measurement
Collaborate with CRM, analytics, digital product, brand, and sales teams to improve campaign effectiveness and lifecycle marketing capabilities
Analyze campaign performance and customer behavior to identify actionable insights and growth opportunities
Develop reporting and recommendations that connect lifecycle marketing efforts to business outcomes
Create executive-ready reports, recommendations, and strategic presentations for leadership review
Lead, coach, and develop a team of three lifecycle marketing professionals
Establish team priorities, performance expectations, and operating processes
Foster a culture of accountability, collaboration, innovation, and continuous improvement
Balance strategic leadership responsibilities with hands-on execution when required
Allocate resources effectively across initiatives, campaigns, and business priorities

Requirements

Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field
6+ years of experience in lifecycle marketing, CRM, customer marketing, or marketing automation
2+ years of experience leading and developing teams
Strong experience with HubSpot, including audience creation, segmentation, workflow automation, campaign management, reporting, and lifecycle marketing execution
Proven experience developing customer personas, customer profiles, segmentation strategies, and personalized marketing programs
Demonstrated ability to translate customer insights into measurable business results
Experience managing email, SMS, and mobile app push notification programs
Strong analytical, communication, and project management skills
Experience with Attentive is preferred but not required

Technologies

HubSpot
Attentive

Benefits

Medical, dental, and vision insurance
Life insurance (including voluntary coverage for spouses and children)
Long-term disability insurance
Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
Employee gym, subsidized lunch program, and discounts on a variety of products and services
401k, paid time off (PTO), and company holidays

Location, Status, and Department

Location: Miami Gardens, FL (onsite) at Hard Rock Stadium
Status: Full-time
Department: Marketing

Direct Supervisor

VP, Ecommerce & Digital Product

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Marketing Jobs in Miami Gardens, FL

Director, Digital Growth Marketing

Senior Manager, Lifecycle Marketing

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