Director, Digital Growth Marketing

The Miami Dolphins and Hard Rock Stadium are seeking a Director, Digital Growth Marketing to lead the fan customer lifecycle strategy from acquisition through revenue growth. This onsite role in Miami Gardens will oversee CRM planning, audience segmentation, and lifecycle communications spanning email, paid media, SMS, and the mobile app, with close collaboration across revenue and analytics teams.

What You’ll Do

• Own the Miami Dolphins lifecycle marketing strategy, covering acquisition, onboarding, engagement, retention, upsell, and win-back programs
• Create customer journey frameworks that improve engagement, increase retention, and drive ticketing and membership revenue
• Develop audience segmentation strategies to enable personalized communications across the customer lifecycle
• Partner with Ticket Sales, Membership Services, Premium Sales, and Analytics to support revenue growth initiatives
• Establish lifecycle strategies that increase customer lifetime value and strengthen long-term fan relationships
• Lead lifecycle execution across email, paid media, SMS, and the mobile app
• Own marketing automation strategy within HubSpot, including automated journeys, nurture programs, renewal campaigns, onboarding series, and retention workflows
• Maintain data quality, audience governance, and lifecycle best practices across all customer communications
• Collaborate with Digital Product teams to improve fan profiling, preference capture, personalization, and first-party data collection
• Build and maintain customer segmentation frameworks using behavioral, transactional, demographic, and engagement data
• Create audience strategies that improve campaign relevance and marketing efficiency
• Work with Analytics to identify growth opportunities through customer insights, cohort analysis, propensity modeling, and fan behavior trends
• Develop scalable audience governance and targeting methodologies for consistent organization-wide use
• Lead customer marketing initiatives supporting season ticket memberships, premium seating, upgrades, renewals, and retention efforts
• Identify lifecycle optimization opportunities to increase conversion rates, retention rates, and overall customer value
• Support database growth initiatives through lead generation, fan acquisition programs, and customer enrichment strategies
• Develop lifecycle programs designed to drive increased engagement and monetization across Dolphins fan segments
• Define KPIs and reporting frameworks to measure lifecycle performance
• Monitor campaign effectiveness across engagement, retention, conversion, revenue, and database growth metrics
• Lead testing and optimization across lifecycle communications, messaging, timing, audience strategy, and customer journeys
• Present insights, recommendations, and performance reporting to executive leadership, translating data into actionable next steps
• Partner with Brand Marketing, Digital Product, Content, Creative, Social Media, and Ticketing teams, including integrated campaign planning
• Lead and mentor lifecycle marketing team members while fostering accountability, innovation, experimentation, and continuous improvement
• Champion a customer-first approach to decision-making across the organization

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or related field
• 8+ years of experience in CRM, lifecycle marketing, customer marketing, growth marketing, or related disciplines
• 3+ years of leadership experience managing and developing high-performing teams
• Advanced experience with HubSpot Marketing Hub or a similar marketing automation platform
• Strong understanding of customer lifecycle management, audience segmentation, retention marketing, and marketing automation
• Proven success driving measurable growth through email, SMS, mobile app, CRM, and customer journey optimization
• Strong analytical skills interpreting customer and campaign performance data
• Exceptional collaboration skills working cross-functionally across marketing, sales, analytics, technology, and operations
• Experience in sports, entertainment, subscription businesses, hospitality, or other customer-centric industries is preferred

Location and Employment Details

• Location: Miami Gardens, FL (onsite at Hard Rock Stadium)
• Department: Marketing Analytics
• Direct Supervisor: Sr. Director, Revenue Operations
• Status: Full-time

Benefits

• Medical, dental, and vision insurance
• Life insurance, including voluntary coverage for spouses and children
• Long-term disability insurance
• Ticket benefits for events including Miami Dolphins games, the Formula 1 Hard Rock Grand Prix, and the Miami Open
• Employee gym, subsidized lunch program, and discounts on a variety of products and services
• 401(k), paid time off (PTO), and company holidays

Technologies

• HubSpot
• HubSpot Marketing Hub