Director of Marketing & PR

E11EVEN Club Hotel & Residences is seeking a Director of Marketing & PR to lead integrated marketing, communications, social media, events, media and community relations, and digital/CRM initiatives for the Miami property. This onsite role is built for someone who enjoys shaping brand visibility, protecting reputation, and coordinating campaigns that turn attention into bookings.

The team focus is on high-energy luxury storytelling, strategic planning, and measurable performance across channels, including paid media, content production, partnerships, and ongoing engagement with past guests.

What you will do

• Design and execute integrated marketing, communications, and social media programs that take advantage of unique, newsworthy moments to expand brand visibility.
• Develop and manage quarterly marketing goals, integrated strategies, and calendars centered on brand awareness, engagement, and bookings.
• Curate a dynamic event strategy aligned with quarterly objectives, combining local programming and brand partnerships to deepen audience affinity.
• Build and maintain relationships with media and community leaders, including press visits, support for photo shoots, and spokesperson responsibilities when appropriate.
• Create and run a content strategy across property websites, social channels, advertising, and email campaigns, covering both organic and paid initiatives.
• Monitor market trends and implement updates that keep the property relevant and competitive.
• Partner with department heads and business leaders to align marketing and programming recommendations with operational goals.
• Work closely with Food & Beverage teams to drive traffic to outlets through targeted campaigns and activations.
• Develop alliances with local brands and businesses that complement the hotel’s luxury positioning.
• Ensure communications reflect and reinforce the property’s brand identity and high-energy luxury lifestyle.
• Serve as a strategic advisor on communications by monitoring public sentiment and managing issues, including crisis response when needed.
• Oversee CSR initiatives, internal communications, and VIP guest activities with a brand-aligned approach.
• Collaborate with corporate eCommerce teams to plan and execute paid social campaigns targeting global guests and local audiences.
• Organize photography and videography sessions to secure premium assets for media, digital platforms, and collateral.
• Maintain regular contact with past guests using email marketing and CRM tools in coordination with corporate teams.
• Keep web assets current, including websites, microsites, and landing pages aligned with business objectives.
• Partner with Sales leadership on awareness campaigns and sales materials.
• Oversee the marketing budget in collaboration with the Director of Sales & Marketing to support optimal ROI.
• Build and maintain a roster of influencers, brand ambassadors, and content creators, including identifying hosting opportunities tied to quarterly goals.
• Deliver monthly reporting on marketing plans, campaigns, and KPIs to leadership and stakeholders.
• Support activations and special events that reinforce the property’s luxury positioning, along with additional responsibilities as requested by management.

Requirements

• Ability to create newsworthy events, develop compelling story ideas, and execute successful media pitches.
• Minimum 3 to 5 years of progressive experience in Marketing and Communications, with hospitality industry experience essential.
• Proven experience developing and implementing marketing strategies for individual hotels, including measuring ROI and KPI performance.
• Strong presentation and communication skills, with proficiency in tools including Photoshop, Adobe Illustrator, Premiere, and After Effects.
• Demonstrated ability to build and maintain relationships with internal stakeholders (General Manager, Director of Sales, Director of Revenue, Regional Team) and external partners (media representatives, PR firms).
• High creativity and the ability to organize exclusive, brand-aligned events.
• Expertise in social media marketing and content creation across multiple platforms.
• Ability to thrive in a fast-paced, high-pressure environment while maintaining attention to detail and follow-up.
• Warm, approachable demeanor with a commitment to service excellence.
• Exceptional verbal and written communication skills across all organizational levels.
• Strong multitasking and prioritization skills to meet deadlines and deliver results.

Tools you will use

Photoshop, Adobe Illustrator, Premiere, After Effects, CRM tools, email marketing, paid social campaigns, websites, microsites, landing pages.

Benefits

• Medical, dental, vision, and life insurance
• Short-term and long-term disability insurance
• 401(k) Retirement Plan with employer matching contributions
• Paid holidays
• Paid vacation
• Paid sick leave (provided in accordance with applicable law)
• Employee assistance program (EAP)
• Educational opportunities / Tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law
• Benefits may vary for associates covered by a Collective Bargaining Agreement (CBA); eligibility and terms governed by applicable CBA and plan documents.

Posting details: Posted on 10/13/2026 and will remain open for at least 75 days. Location: Miami, FL (onsite).