Director of Sales & Marketing

The Director of Sales & Marketing at Pasadena Highlands will lead lead-generation and prospect qualification efforts, guiding inquiries through the admissions process to support budgeted occupancy targets. The role also builds and executes property marketing, public relations, and advertising activities, including time spent marketing and selling outside the community.

Key Responsibilities

• Develop and maintain an organized marketing and sales approach to move prospects through the sales process and achieve budgeted occupancy targets.
• Support and maintain budgeted occupancy by generating qualified inquiries, referrals, and tours, and by effectively closing sales.
• Use recognized sales methods to achieve targeted closing ratios through information gathering and presentation of value-based options.
• Receive and respond to incoming inquiry calls, and follow up through telephone calls, cards/letters, mailing of marketing information, and other outreach methods to meet occupancy goals.
• Enter all available information into the You’ve Got Leads database.
• Keep referral lists, mailing lists, and customer information current and accurate.
• Identify, build, and develop a network of community and professional referral sources, including relationship-building activities performed as part of the workweek outside the property.
• Achieve and maintain required weekly marketing contact volumes, and keep an outside referral database of qualified contacts.
• Develop an active community referral base through personal visits and by sponsoring networking functions at the property.
• Represent the community accurately, including services and pricing structure, in all interactions.
• Monitor model rooms and respite rooms daily to ensure readiness for tour activity.
• In conjunction with the Executive Director, furnish, decorate, and appoint model and respite rooms.
• Conduct daily morning walk-throughs to confirm community readiness for tours, and address common area needs at the start of each day prior to tour activity.
• Complete weekly marketing reports and provide completed reports to the Executive Director.
• Meet with the Executive Director daily to review census, admissions, discharges, transfers, deposits, inquiries, and tours.
• Maintain availability lists for model rooms, respite rooms, and rent-ready rooms.
• Attend appropriate networking functions in the area.
• Ensure the You’ve Got Leads database remains up-to-date and accurate.
• Complete timely and accurate input of required information related to leads and activity.
• Establish systems to track referral sources and requests for information to measure referral success rates.
• Assist with processing information needed to complete a successful move-in, as requested.
• Partner with the Executive Director and Regional Sales & Marketing Director to develop creative marketing and advertising plans, seek advertising resources, and coordinate public relations efforts.
• Develop and complete a Competitive Market Analysis at least twice per year or as directed by the Executive Director.
• At the Executive Director’s direction, collaborate with the Regional Sales & Marketing Director to develop brochures, public service announcements, and other promotional advertising for local and regional audiences.
• Participate in daily “Stand-Up” meetings to communicate departmental issues, as required by the Executive Director.
• Perform day-to-day clerical tasks connected with the position.
• Keep a current knowledge base through continuing education related to aging, assisted living, and dementia-specific care.
• Assist with setting up and tearing down special events.
• Encourage teamwork through cooperative interactions with co-workers and other departments.
• Support a positive and professional image through actions and dress.
• Maintain a safe and secure environment for staff, residents, and guests in alignment with established safety standards.
• Perform other duties consistent with the position as assigned by the Executive Director.

Requirements

• Bachelor’s degree in communications, public relations, marketing, related field, or equivalent experience (preferred).
• Minimum two years of experience working in the long-term care industry (preferred).
• Some knowledge of health care terminology.
• Ability to perform calculations for tracking referrals, preparing reports, and completing admissions documents.
• Ability to understand complex issues, make decisions, and prioritize job requirements.
• Exceptional communication skills, both verbal and written, with referral sources, residents, family members, and co-workers.
• Ability to speak confidently and effectively in front of groups.
• Proficiency with basic office equipment, including a personal computer.
• Mobility and ability to perform physical requirements of the job.
• Ability to spend the majority of the workday/workweek out of the community marketing and selling.
• Good physical health verified by a health screening, including a chest x-ray or an intradermal test result not more than 6 months prior or seven (7) days after employment.
• Sincere compassion for older adults and genuine concern for the physical and emotional needs of older people and their families.
• Demonstrated team spirit, good character, and personal integrity.
• Work conditions include a well-lighted office with appropriate ventilation and temperature levels.
• Regular work in and out of the community.

Location & Schedule

Onsite: Pasadena, CA

Salary

USD 77,000 - 85,000 per year

Minimum Experience

2 years

Technologies

• You’ve Got Leads database
• Personal computer

Additional Information

• (As required by Title 22)
• Employee must pass a criminal record clearance prior to beginning work in the community.