Director of Sales and Marketing

Harmony Senior Services is hiring a Sales and Marketing Director for an onsite role in Chesapeake, VA (23320). This position plays a central role in driving community growth by managing internal and external marketing efforts to support the budgeted census. You will help ensure every tour, inquiry, and move-in experience reflects the standards of the Harmony Senior Services Way.

Why this role

• Compensation: $80,000 to $83,000 per year
• Onsite schedule: work in person based on business needs, including evenings and weekends
• Comprehensive benefits: 401(k), dental insurance, health insurance, health savings account, life insurance, vision insurance, paid time off
• Support and growth: employee assistance program, employee discount, flexible spending account, professional development assistance

What you’ll do

You will oversee marketing execution end-to-end, from readiness and staff training to inquiry handling, event planning, and reporting. Key focus areas include managing inquiries daily, completing marketing reports on time, and coordinating internal marketing activities to meet or exceed census targets.

• Adhere to the Harmony Senior Services Way to maintain building readiness, including Daily Tour Route Readiness
• Develop model rooms according to established protocols
• Train staff on first impressions for residents, family, and prospects, including telephone etiquette
• Create a quarterly marketing plan aligned with marketing team input and corporate standards
• Complete marketing reports in a timely manner and lead internal marketing meetings
• Manage inquiries personally while in the building and ensure appropriate response timing of 1 business day or before close of business each day
• Identify needs, barriers, and next steps for each inquiry
• Use the lead tracking system to document contacts, generate required reports, and log calls
• Conduct external marketing calls according to the corporate schedule and census needs, including follow-up
• Host community events based on a predetermined schedule
• Work with senior care support groups and promote the community as a meeting space for local groups
• Participate in networking groups at least 1x weekly to build community relationships
• Serve as an educational spokesperson on aging and health issues
• Develop resident referrals through incentives and housewarming parties
• Review and collect admissions paperwork with resident and family, ensure completeness, and distribute to department heads
• Support the move-in process by coordinating department involvement and introductions to new residents within 48 hours of arrival
• Ensure apartment readiness for move-in using the room readiness checklist
• Maintain discharge planning support by establishing relationships with local skilled nursing facilities when needed
• Respond to resident and family concerns in a timely manner, participate in surveys, and address concerns raised
• Collaborate with the marketing team to develop family events according to corporate guidelines
• Develop an active Respite Program and visit residents when in the hospital
• Support local media as a community spokesperson while following the Media Relations Policy and build relationships for coverage
• Respond to information gathered through Mystery Shopping, including using programming to improve inquiry handling
• Ensure bench strength by maintaining leadership availability for inquiries and tours in the absence of the Sales and Marketing Director
• Perform customer service training for new hires during orientation and at least annually for all staff
• Promote appropriate sales enhancements and other duties as assigned

What you bring

• Education: High School Diploma or GED
• Experience: 3 years working as a marketing director in senior care (required)
• Demonstrated ability to build a census
• Ability to analyze data and develop and implement a marketing plan
• Strong organizational skills, multi-tasking ability, and ability to complete projects on time
• Ability to build relationships with prospective clients and their families, associates, community resource groups, and management team
• Strong oral and written communication skills and proficiency using computer programs
• Flexible schedule based on business needs, including evenings and weekends
• Ability to lift, carry, and push up to 25 lbs
• Bachelor’s degree preferred or equivalent experience

Technology used

• Lead tracking system