Sales and Marketing Director

Asbury Pavilion Nursing and Rehabilitation is seeking a Sales and Marketing Director to strengthen occupancy through thoughtful community engagement, consistent outreach, and a high-touch resident experience. This onsite role in Salem, IL supports families at an important transition while collaborating closely with leadership to build referral pipelines and deliver a seamless move-in process. Compensation is USD 65,000 to 70,000 per year.

What you’ll do

• Develop and execute the community’s annual sales and marketing plan, aligned to occupancy goals.
• Drive growth by cultivating new referral sources and strengthening existing referral partnerships.
• Monitor and manage the sales funnel by tracking referrals, tours, move-ins, and conversion rates, then apply insights to reach census targets.
• Maintain weekly sales reports and accurate referral activity records.
• Provide prompt follow-up with prospective residents and families to support an exceptional customer experience.
• Build and maintain relationships with healthcare and community professionals including hospitals, physicians, social workers, case managers, home health agencies, hospice providers, rehabilitation centers, and others.
• Represent the community at networking events, health fairs, and community organizations.
• Coordinate educational presentations, open houses, and marketing events designed to increase awareness and community trust.
• Identify growth opportunities through market analysis and competitive research, supported by trend and referral pattern review.
• Create marketing initiatives that enhance brand awareness and support the community’s reputation.
• Coordinate the admission process in partnership with clinical and operations teams to support timely referral reviews and a smooth move-in experience.
• Maintain consistent communication with referral partners and families throughout the transition.
• Collaborate with leadership to support occupancy goals and longer-term strategic initiatives.

What you bring

• Previous experience in sales and marketing is required.
• Demonstrated success achieving sales goals.
• Exceptional communication, presentation, and relationship-building skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Experience using CRM systems and analyzing sales metrics is preferred.

Working conditions

• Ability to sit, stand, walk, bend, and lift as needed throughout the workday.
• Ability to travel throughout the local market for networking and outreach activities.
• Flexibility to attend occasional evening and weekend community events.

Safety matters: Compliance with the workplace safety program is a condition of employment and is equally as important as quality of care and exceptional service.