Marketing Director

Focused Post Acute Care Partners is hiring an on-site Marketing Director in Waxahachie, TX to drive referral growth and strengthen market acceptance across the post-acute care environment. This role focuses on creating and executing marketing and promotional plans that support growth targets, while partnering closely with patient care teams and community stakeholders.

In this non-exempt position, you will help maintain high standards of customer service, build professional relationships with key referral sources, and ensure admissions are handled appropriately for hospice care with informed consent. You will also lead market assessment and reporting to keep marketing efforts cost-effective and aligned with budgetary projections.

Responsibilities

• Generate appropriate referrals to support growth and development targets.
• Establish and maintain market acceptance by meeting growth projections and continually building presence in the territory.
• Collaborate with the patient care team, with support to build a team that can be used as a selling point.
• Maintain high-quality customer service standards and show respect to internal and external customers.
• Develop and sustain professional relationships with key physicians, nursing home administrators (DONs), and hospital personnel.
• Conduct ongoing market assessments and develop a comprehensive marketing plan designed to meet budget projections.
• Implement marketing and promotional initiatives as directed, and monitor/report cost-effectiveness of those efforts.
• Provide regular educational in-services to accounts, serving as a resource for the customer and the community.
• Use a territory management system, continuously reassessing the territory and adjusting actions accordingly.
• Identify opportunities for additional or improved services to address unmet customer needs.
• Share referral-source information and communication preferences with the team.
• Ensure admissions are appropriate for hospice care, with informed consent obtained.
• Provide thorough, detailed, individualized reports to DON/Staff following admission.
• Participate in evening/weekend call for admissions as required, in a competent and responsive manner.
• Support compliance with local, state, and federal laws, Medicare regulations, and established personnel policies and procedures.

Requirements

• Bachelor’s Degree in Business Administration or nursing, or equivalent experience and knowledge preferred.
• Strong communication, negotiation, and public relations skills.
• Professional sales experience, preferably in healthcare.
• Demonstrated history of positive sales results.
• Ability to market and handle interactions tactfully with customers, referral sources, and the community.
• Valid driver’s license, with maintenance of a good driving record, and an insured automobile in accordance with state requirements.
• Self-directed work style with the ability to operate with little supervision.
• Computer literate with MS Office; ability to comply with accepted professional standards and practices.
• Physical ability to safely perform pushing, pulling, lifting, bending, kneeling, reaching, and lifting up to 50 pounds with or without reasonable accommodations.

Work Schedule

As assigned, including some weekends, evenings, and holidays. Non-exempt position.