Marketing Director

Richard Kim Medicine is seeking a creative Marketing Director to support multi-platform marketing campaigns and engaging visual content. The role combines data analytics and process management to improve marketing performance, strengthen alignment with business objectives, and oversee outbound advertising reporting.

Location and Schedule

Location: Gansevoort, NY (hybrid)
Schedule: Part time

Compensation

Salary: USD 50 per hourly

Role Responsibilities

• Build on an existing multi-platform marketing plan to increase awareness and generate new business.
• Guide social media campaigns using industry standard metrics and data-driven results.
• Guide digital and print campaigns based on performance metrics.
• Direct updates to the website in line with best practices and highest digital performance standards.
• Identify inventive and fresh avenues for marketing and patient acquisition.
• Work closely with Dr. Kim, the Digital Marketing Manager, and the Marketing Manager to keep messaging accurate, consistent, and aligned with practice goals.
• Use a strong data and metrics mindset to optimize marketing sources against expense and performance.
• Provide concise monthly reports with recommendations to maximize real-time performance.
• Maintain oversight of all outbound ads.

Required Qualifications

• Experience with marketing, analytics, and automation across multi-platform channels.
• Experience setting up automation in Meta, Google Ads, and additional platforms.
• Advanced knowledge of SEO, Email Marketing, Marketing Research, and Google Ads.
• Proven experience in one or more areas such as content marketing, email marketing, social media marketing, copywriting, advertising, marketing research, or related fields.
• Strong background in data analytics, data management, and reporting.
• Strong attention to detail, accuracy, and consistency.
• Ability to conduct marketing research and present or explain data.
• Strong critical thinking, analysis, and problem-solving skills.
• Highly developed organizational and project management skills to manage multiple tasks and deadlines.
• Skill in developing effective working relationships across organizational levels.
• Ability to work independently and collaboratively within a team environment.
• Video/photography experience necessary.
• Advanced knowledge of the Microsoft Office Suite including Word, Excel, PowerPoint, and other programs.

Technologies and Tools

• Meta
• Google Ads
• SEO
• Email Marketing
• Google Analytics
• SEMrush
• Google Data Analytics Certification
• Microsoft Office Suite
• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft SharePoint

Preferred Experience

• 2+ years experience in marketing
• Experience with Google Analytics and SEMrush
• Experience with Meta
• Google Data Analytics Certification
• Experience with Microsoft SharePoint, including the ability to design, organize, and manage the Marketing site

Benefits

• Paid time off

Workplace Expectations

• Customer Service Focused: timely, accurate responses and follow-through to support those in need.
• Positive: maintains an optimistic approach and builds positive rapport.
• Patient: demonstrates diligence and patience, including when supporting individuals with varying technical comfort levels.
• An Active Listener: uses listening to identify causes and help determine root issues.
• A Team Player: collaborates with an open mind and contributes to team efforts.
• Self-Managed: manages time and workload effectively in a fast-paced, changing environment, with attention to communication and attendance.

Physical Demands

• Requires sitting or standing for extended periods.
• Extensive use of a computer and repetitive hand movements.
• Occasional lifting and carrying of materials weighing up to 20 lbs may be required.