Marketing Manager – Healthcare Business Development & Marketing

Apple Home.Care, LLC is seeking an experienced Marketing Manager to lead traditional healthcare marketing alongside digital marketing initiatives. The role is based onsite in Upper Darby, PA and emphasizes team leadership, referral development, client acquisition, brand visibility, and performance-driven growth.

Key Responsibilities

• Lead, supervise, train, and manage the marketing team.
• Set performance targets, monitor productivity, and maintain accountability across marketing activities.
• Build and sustain referral relationships with hospitals, physicians, social workers, discharge planners, rehabilitation centers, senior living communities, managed care organizations, and other relevant partners.
• Conduct in-person outreach including professional networking, facility visits, presentations, community engagement, and referral development.
• Plan and oversee social media campaigns, digital advertising, online brand visibility, and lead-generation initiatives.
• Develop strategies to generate qualified inquiries, increase referrals, improve lead conversion, and expand the agency’s active client census and authorized service hours.
• Maintain consistent branding and messaging across digital platforms, marketing materials, community outreach, and professional communications.
• Evaluate competitors, identify new market opportunities, manage marketing resources, and provide regular performance reports and growth recommendations to company leadership.

Required Qualifications

• Master’s degree (required).
• At least 3 years of relevant marketing experience (required).
• At least 3 years of relevant marketing, business development, or related professional experience.
• At least 1 year of experience managing a marketing team or leading multiple marketing functions.
• Strong knowledge of social media marketing, digital advertising, SEO, website analytics, and lead-generation strategies.
• Experience with CRM systems, marketing analytics, campaign management, and performance reporting.
• Demonstrated ability to develop referral relationships and generate measurable business growth.
• Excellent leadership, communication, negotiation, presentation, and organizational skills.
• Ability to conduct in-person outreach, attend networking events, and travel within the assigned service area as required.
• Ability to commute to Upper Darby, PA 19082 (required).

Preferred Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• Previous experience in home care, home health, senior care, or healthcare marketing strongly preferred.

Technologies

• SEO
• CRM systems
• Website analytics

Compensation & Benefits

Annual Base Salary: 70,000 – 80,000 (commensurate with experience and qualifications). Pay: $80,000.00 - $90,000.00 per year.

• Paid Holidays
• 401(k) retirement plan
• Life insurance
• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off

Work Location

Upper Darby, PA (onsite)

How to Apply

Interested candidates should submit a resume highlighting experience in healthcare marketing, team leadership, referral development, and digital marketing. Apple Home.Care, LLC is seeking a marketing leader who can integrate traditional relationship-based outreach with modern digital strategies to drive measurable results and support sustainable company growth.