Home Health Marketing Liaison (Sales)

This role supports the growth of home care access through community outreach and referral partnerships across the assigned territory (Cincinnati/Dayton). As a Home Health Marketing Liaison (Sales), you will connect with referral sources and work cross-functionally to help move qualified referrals into Starts of Care (SOCs).

Key Responsibilities

• Develop and maintain referral partnerships with hospitals, physician offices, discharge planners, case managers, senior living communities, and other established referral sources.
• Identify new opportunities, generate referrals, and support conversion of referrals into successful Starts of Care (SOCs).
• Educate healthcare professionals, patients, and families on services and how the organization can support their needs.
• Plan and execute an outreach strategy, including in-person visits, networking events, educational presentations, and community partnerships.
• Coordinate with intake, clinical, and operations teams to support communication, appropriate documentation, and smooth transitions into care.
• Maintain accurate referral activity and follow-ups in the CRM, monitor performance metrics, and recommend improvements based on results.

Requirements

• At least 1 year of experience in home health, home care, healthcare marketing, business development, case management, or a related field.
• Strong skills in relationship building, communication, presentations, and networking.
• Proactive and outgoing approach, with confidence to initiate conversations and pursue new business opportunities.
• Ability to work independently, manage a territory, and stay organized while handling multiple priorities.
• Comfort working toward measurable goals, including referral generation and Starts of Care.
• Proficiency with CRM systems, Microsoft Office, and other business technology.
• Valid driver’s license and willingness to travel regularly throughout the assigned territory.

Technologies

• CRM systems
• Microsoft Office
• Salesforce

Experience Profile

• Home health sales: 1 year (Required)
• Sales (B2C): 3 years (Preferred)

What Success Looks Like

• Building a strong referral network, generating qualified referrals, and supporting more individuals in beginning care.
• Meeting defined monthly Start-of-Care goals, tracking performance regularly, and identifying measurable opportunities to improve outcomes.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Travel reimbursement
• Vision insurance

Even Better If You Have

• Existing referral relationships or a well-established network within the local healthcare community.
• Experience with home health or home care referral development, patient admissions, or care transitions.
• Knowledge of insurance coverage, payer eligibility, and healthcare referral processes.
• Experience using Salesforce or another CRM to manage outreach and referral activity.
• A bachelor’s degree in marketing, business, healthcare administration, or a related field.

Work Location

Dayton, OH (onsite)

On the road