Communications and Marketing Strategist

NeighborHealth Center is seeking a Communications and Marketing Strategist to help plan, run, and refine marketing initiatives that support demand for NHC services and growth in new patients. This hybrid role in Raleigh, NC 27607 balances independent campaign ownership with cross-team collaboration across clinical, operational, and development functions.

The Communications & Marketing Specialist leads development and continuous improvement of approved digital advertising, website and search efforts, marketing campaigns, budgeting, vendor deliverables, and performance reporting. The position also includes consistent analysis of results against goals and proactive recommendations to leadership.

Responsibilities

• Own annual, quarterly, and monthly patient acquisition marketing plans, translating organizational growth goals into prioritized campaigns, schedules, audiences, and deliverables.
• Independently initiate, execute, test, and improve approved campaigns for NeighborHealth Center priority audiences.
• Develop location- and service-specific acquisition campaigns.
• Identify opportunities and recommend actions to improve patient inquiries, appointment requests, and new patient registrations.
• Own Google pay-per-click advertising, Google Ad Grant, Meta/Facebook paid advertising, WRAL email blasts, WRAL adhesion/display advertising, and other approved acquisition channels.
• Manage campaign targeting, creative briefs, copy, landing pages, timing, spend pacing, testing, and optimization, coordinating with outside agencies or contractors where applicable.
• Maintain an organized marketing calendar covering campaigns, newsletters, organic social content, and promotional initiatives.
• Evaluate new channels and recommend continuation, adjustment, or discontinuation based on performance and strategic fit.
• Maintain website accuracy, navigation, search visibility, and conversion pathways for prospective patients, coordinating web updates and periodic SEO work.
• Manage Google Business Profile, approved online review response workflows, organic social media, blogs, and brand-consistent digital and print collateral.
• Coordinate patient-friendly and culturally responsive messaging, photography, and creative assets while observing privacy, consent, and applicable advertising requirements.
• Maintain and present a monthly marketing dashboard including channel spending, website visits, inquiry or appointment conversion indicators where available, total new patient registrations, and patient acquisition cost.
• Calculate organizational patient acquisition cost consistently, clearly distinguishing total new patient counts from patients demonstrably attributable to marketing.
• Use campaign analytics, source-of-awareness information, and available operational data to improve attribution and make proactive recommendations.
• Provide monthly written analysis of results against goals, tests performed, corrective actions, and next-month priorities.
• Manage approved marketing allocations, monitor invoices and vendor deliverables, and recommend channel reallocations within delegated authority.
• Lead projects independently from concept through implementation, coordinating designers, advertising partners, printers, and internal stakeholders.
• Escalate significant strategic changes, new commitments, unapproved spending, and material risks to the CEO before action.
• Partner with the COO on marketing support for patient referrals, partner referrals, and patient-facing email or text initiatives.
• Collaborate with Development on donor-related campaign creative and communications.
• Support selected events, outreach materials, organizational announcements, and other priorities as directed, without displacing core patient acquisition responsibilities.
• Maintain and present performance goals established with the CEO and reviewed regularly, including marketing strategy, timely execution, approved spending, reporting quality, and demonstrated campaign improvement.

Requirements

• Working proficiency with Google Ads, Meta Ads Manager, Google Analytics or comparable analytics, email marketing tools, website content systems, graphic design, and reporting dashboards.
• Ability to manage multiple projects and vendors independently, analyze data, write compelling copy, and communicate clear recommendations to leadership.
• Excellent interpersonal judgment, attention to detail, and ability to work collaboratively across clinical, operational, and development teams.
• Computer literacy in internet use and the Windows environment, including Outlook, Word, and Excel.
• Ability to cultivate and develop inclusive and equitable working relationships with co-workers and community members.
• Ability to serve as an advocate for individuals of all ethnicities, genders, ages, and backgrounds.
• Ability to work Mondays through Fridays during normal business hours; occasional adjusted work hours on weekends or evenings may be required.
• If approved to work remote: ability to work in a private home workspace where screens and conversations cannot be seen or overheard, using a secure password-protected home internet connection (not shared or public Wi-Fi) to protect patient confidentiality.
• Hybrid work may be considered for one to two days weekly after the first 90 days, subject to performance, operational needs, and CEO approval.
• Ability to read, write, speak, and comprehend English fluently as needed for patient communication, documentation, and safety-related instructions.
• Bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and relevant experience.
• At least three years of relevant marketing experience, including hands-on responsibility for digital campaign execution and measurable acquisition or lead-generation results.
• Healthcare, nonprofit, FQHC, and community-based marketing experience preferred.
• With or without reasonable accommodation, ability to sit or stand often for prolonged periods.
• With or without reasonable accommodation, ability to carry or lift objects up to 20 pounds.
• Up-to-date immunizations as required for the role, subject to medical or religious exemption requests in accordance with applicable law and NHC policy.
• A cover letter is required and must be submitted along with your resume.

Technologies

• Google Ads
• Meta Ads Manager
• Google Analytics
• Email marketing tools
• Website content systems
• Reporting dashboards
• Outlook
• Word
• Excel
• Windows environment

Performance Expectations

• Performance goals are established with the CEO and reviewed regularly.
• Accountable for marketing strategy, timely execution, approved spending, reporting quality, and demonstrated campaign improvement.
• Monthly reporting on new patients, marketing spending, organizational patient acquisition cost, website traffic, and available conversion measures.
• Documented monthly campaign review with recommended optimization and follow-through.
• Timely delivery of agreed campaign launches and milestones, including new-site marketing.
• Budget management within approved limits and clear vendor performance oversight.

Health and Safety Requirements

• Up-to-date immunizations as required for the role, subject to medical or religious exemption requests in accordance with applicable law and NHC policy.

Physical Requirements of the Job

• Sit or stand, often for prolonged periods
• Carry or lift objects up to 20 pounds