Brookdale Senior Living Inc. is hiring an onsite Sales and Marketing Director in Santa Rosa, CA. This role focuses on sustaining and improving community occupancy and revenue through sales leadership, referral development, and execution of marketing plans. You will also supervise marketing and/or sales team members to drive results aligned with community goals.
What you’ll do
- Maintain and improve occupancy and revenue by completing sales calls and closing sales in line with the community’s marketing and business plans.
- Build and sustain relationships with residents, families, and professional referral sources, generating qualified leads through ongoing outreach.
- Plan, coordinate, and implement monthly prospect and/or referral source activities and events as specified by the community marketing plan, Executive Director, and Regional Sales management.
- Partner with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
- Supervise at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s) to help the team meet desired outcomes.
- Close sales by supporting prospective residents and their families or advisors through the decision-making process, including educating them about services and programs.
- Respond promptly to telephone calls and in-person inquiries from referral sources, prospective residents, and families, providing appropriate community and company information.
- Execute sales processes using established systems, including tracking information, compiling data, and producing weekly and monthly reports.
- Complete outside Business Development sales calls to meet or exceed goals for professional leads per week as set by the community marketing plan with Regional Sales management guidance.
- Follow up on leads from events and provide presentations and information about services, programs, market advantages, availability, and related details.
- Research and recommend content and delivery for brochures, flyers, press releases, and other media promoting community services.
- Adhere to procedures for advertising materials by working with Brookdale’s Creative Services group.
- Monitor conversion ratios across Business Development calls, prospect calls, and tours, and share frequent sales performance issue information with Regional Sales management.
- Maintain working knowledge of the lead management system and use it to maximize sales effectiveness.
What you bring
- Bachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or an equivalent combination of experience and education is required.
- Minimum of five years of sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven record of generating and closing a high percentage of qualified leads.
- Knowledge of sales and marketing, including marketing strategy and tactics, sales techniques, and sales control systems.
- Knowledge of Medicare and Medicaid regulations relevant to the product line(s) being sold.
- Knowledge of state regulations impacting or directing the delivery of services.
- Ability to operate personal computers and related software.
- Previous experience with a contact management database and Microsoft Word, Excel, and Outlook is preferred.
- Strong ability to manage time, tasks, and projects in a dynamic environment.
- Ability to build trust and act honestly; assess customers’ expectations, needs, and circumstances.
- Ability to work with diverse personalities while treating people with dignity, respect, fairness, and maturity.
- Effective verbal and written communication skills.
- Valid driver’s license is required due to frequent car travel.
Compensation and schedule
Salary: USD 82,070 - 104,550 per year. Location: Santa Rosa, CA (onsite). Travel is frequent, and occasional weekend or evening work may be needed to ensure coverage.
Tools you’ll use
- Contact management database
- Microsoft Word, Excel, Outlook
Benefits
Eligibility for part and full time: Medical, Dental, Vision insurance; 401(k); Associate assistance program; Employee discounts; Referral program; Early access to earned wages for hourly associates (outside of CA); Optional voluntary benefits including ID theft protection and pet insurance.
Eligibility for full time only: Paid Time Off; Paid holidays; Company provided life insurance; Adoption benefit; Disability (short and long term); Flexible Spending Accounts; Health Savings Account; Optional life and dependent life insurance; Optional voluntary benefits including accident, critical illness and hospital indemnity insurance, and legal plan; Tuition reimbursement.
Working conditions and physical demands
- Standing, walking, sitting, and use of hands and fingers; reach with hands and arms.
- Talk or hear; vision required.
- Ability to lift up to 25 pounds.
- Frequent travel and interaction with co-workers, residents, or vendors.
- Occasional weekend or evening work may be required for shift coverage.
