Rathdrum, ID (onsite) with a clear focus on driving occupancy. This role supports a smooth move-in experience by responding quickly to inquiries, building strong referral relationships, and coordinating the steps that help prospective residents and families feel confident in their decision. You will also help shape marketing strategy in line with SSA guidelines, while partnering with community leadership to improve lead flow, awareness, and performance.
Responsibilities
- Achieve and maintain occupancy levels according to SSA policy.
- Set up prospective residents in Yardi and maintain daily lead tracking.
- Respond to inquiries as soon as possible, spend appropriate time addressing questions, and follow up to ensure families and referral sources have the information needed to make informed decisions.
- Provide responsible party(ies) with move-in packet forms, including the financial worksheet and resident application forms.
- Communicate special resident requests or needs with the Executive Director and Director of Wellness.
- Coordinate and collect reservation and/or move-in fee and first month’s rent payment, then provide it to the Business Office Manager or the appropriate person assigned by the Executive Director.
- Coordinate new resident needs with the appropriate community staff members.
- Share the “Meet Our Staff” handout so residents and families know who to contact for questions and concerns.
- Create an easy transition from marketing to operations staff.
- Prepare and implement a marketing plan aligned with SSA guidelines, focusing on tasks and activities that build awareness of community services and amenities.
- Focus on marketing and income producing activities that directly impact occupancy, while redirecting operational issues to the Executive Director for resolution.
- Conduct outreach calls as required by SSA Policies & Procedures (requirements may be adjusted by SSA management).
- Maintain ongoing relations with key community referral sources that generate leads and move-ins.
- Maintain a “Primary Resource Program” for elder housing information and build a data bank of community resources so referral sources view the community as a first-call option.
- Complete marketing and occupancy reports as directed by the Executive Director.
- Analyze, develop, and communicate marketing techniques or programs for the local marketplace to the Executive Director and SSA Management team.
- Conduct competitive analysis at least twice per year, including pricing, services offered, and incentives or promotional trends.
- Prepare and maintain statistical data recapping occupancy and inquiry history to support community budgeting.
- In coordination with the Executive Director, train and develop staff to support marketing efforts, including monthly marketing-related training (telephone skills, inquiry sheet, tour guide, etc).
- Prioritize vacant apartment renovation with the community maintenance supervisor.
- Maintain and update a Community Tour Book identifying available apartments and rental information.
- Maintain working knowledge of fire and disaster plans and responsibilities under emergency conditions.
- Perform other duties as assigned.
Requirements
- Must satisfy all state health, licensure/certification, and background requirements.
- Must meet any licensing requirements in state(s) of practice.
- Ability to receive and carry out verbal or written instruction.
- Communicate effectively in person, over the phone, or via email with customers and co-workers.
- Write and proofread routine correspondence and reports with appropriate grammar and spelling.
- Ability to make group presentations to share information and explain policies and procedures.
- Manage a variety of duties across differing tasks, with occasional distractions and interruptions.
- Prioritize competing requirements and complete work in a timely manner when assignments or workload change.
- Work independently and follow through with minimal direction.
- Proficiency with computers, the Windows operating system, and the Microsoft Office Suite.
About you
Bachelor’s Degree in Marketing, Business, or related field, plus 3-5 years of experience (preferably with the elderly or in healthcare or housing), or an equivalent combination of education and experience.
Pay & Benefits
$55,000 - $65,000 per year.
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Tools you’ll use
Yardi, Windows operating system, Microsoft Office Suite, computer, telephone, printer/copier/scanner.
Work details
- Travel: Up to 40% local travel required.
- Work environment: Primarily a climate-controlled office with moderate noise; routine community visits may involve exposure to moving mechanical parts, fumes or airborne particles, chemicals, extreme temperatures (non-weather), vibration, and potential communicable diseases and infections. Personal Protective Equipment may be required.
- Physical demands: Remain stationary at least 25% of the time; constantly operate a computer and routinely use office equipment; frequently move around the community to lead tours; occasionally lift/carry up to 25 pounds; communicate in person, by phone, and via email.
- Supervisory responsibilities: None.
- Education/Experience: Bachelor’s Degree plus 3-5 years experience (preferably elderly or healthcare/housing).
Work location: In person.