Marketing Jobs in Salem, IL

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Sales and Marketing Director

Asbury Pavilion Nursing and Rehabilitation Salem, IL

Salem, IL

Today

$65k - $70k/yr Full time Manager Marketing Business Development

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Job Description

Asbury Pavilion Nursing and Rehabilitation is seeking a Sales and Marketing Director to strengthen occupancy through thoughtful community engagement, consistent outreach, and a high-touch resident experience. This onsite role in Salem, IL supports families at an important transition while collaborating closely with leadership to build referral pipelines and deliver a seamless move-in process. Compensation is USD 65,000 to 70,000 per year.

What you’ll do

Develop and execute the community’s annual sales and marketing plan, aligned to occupancy goals.
Drive growth by cultivating new referral sources and strengthening existing referral partnerships.
Monitor and manage the sales funnel by tracking referrals, tours, move-ins, and conversion rates, then apply insights to reach census targets.
Maintain weekly sales reports and accurate referral activity records.
Provide prompt follow-up with prospective residents and families to support an exceptional customer experience.
Build and maintain relationships with healthcare and community professionals including hospitals, physicians, social workers, case managers, home health agencies, hospice providers, rehabilitation centers, and others.
Represent the community at networking events, health fairs, and community organizations.
Coordinate educational presentations, open houses, and marketing events designed to increase awareness and community trust.
Identify growth opportunities through market analysis and competitive research, supported by trend and referral pattern review.
Create marketing initiatives that enhance brand awareness and support the community’s reputation.
Coordinate the admission process in partnership with clinical and operations teams to support timely referral reviews and a smooth move-in experience.
Maintain consistent communication with referral partners and families throughout the transition.
Collaborate with leadership to support occupancy goals and longer-term strategic initiatives.

What you bring

Previous experience in sales and marketing is required.
Demonstrated success achieving sales goals.
Exceptional communication, presentation, and relationship-building skills.
Strong organizational skills with the ability to manage multiple priorities.
Experience using CRM systems and analyzing sales metrics is preferred.

Working conditions

Ability to sit, stand, walk, bend, and lift as needed throughout the workday.
Ability to travel throughout the local market for networking and outreach activities.
Flexibility to attend occasional evening and weekend community events.

Safety matters: Compliance with the workplace safety program is a condition of employment and is equally as important as quality of care and exceptional service.

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