Marketing Jobs in Albuquerque, NM

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3d ago

Digital Marketing Coordinator

Defined Fitness Inc Albuquerque, NM

Albuquerque, NM

3d ago

Full time Marketing Brand Management Campaign Management

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Job Description

Defined Fitness invites applications for a Digital Marketing Coordinator who will orchestrate content production, social media oversight, event-driven marketing, and digital campaigns aimed at elevating the brand and boosting member engagement.

Location

Albuquerque, NM (onsite)

Responsibilities

Manage and strengthen the Defined Fitness brand across key digital channels including Facebook, Instagram, YouTube, LinkedIn, and the internal communications platform.
Produce and oversee engaging assets — photos, videos, graphics, and copy — for the website, email campaigns, social channels, digital ads, and the Defined Fitness App.
Develop and implement digital marketing calendars and content strategies aligned with organizational goals.
Plan, promote, and deliver events to boost member involvement and raise brand visibility.
Oversee all social media profiles, monitor messages and comments, and build active online communities.
Lead digital advertising campaigns, crafting creatives, tracking performance, and optimizing for ROI.
Monitor and report on KPIs such as engagement, site traffic, SEO results, conversions, app downloads, and campaign effectiveness.
Maintain website content via a CMS and apply SEO best practices.
Design and launch email and SMS campaigns to connect with current and prospective members.
Track and manage online brand reputation on review platforms such as Google and Yelp.
Coordinate with internal teams and external vendors to maintain consistent branding across channels.
Support marketing initiatives through the development of print, digital, and in-club collateral.

Requirements

Bachelor’s degree in Media, Marketing, Communications, or a related field is preferred.
Minimum of 3 years of digital marketing experience.
Operational knowledge of videography and photography equipment.
Proficient in Adobe Creative Suite, with strong skills in Adobe Premiere.
Proficient in social media platforms and digital tools including Meta Business Suite, Meta Ad Manager, Google Analytics, and CRM platforms (e.g., Gym Sales).
Strong interpersonal communication skills.
Ability to engage in public outreach.
Experience in content creation, campaign planning, and event execution.
Excellent communication, organizational, and time management skills.
Self-starter with strong creative instincts and attention to detail.
Valid New Mexico driver’s license with an acceptable driving record.
Ability to work onsite or remotely as needed.

Technologies

Adobe Creative Suite
Adobe Premiere
Meta Business Suite
Meta Ad Manager
Google Analytics
Gym Sales
CMS

Overview

Defined Fitness seeks a driven Digital Marketing Coordinator to tell the brand story across all digital properties. You will lead content creation, social media management, event marketing, and digital campaigns, with a focus on strengthening the brand and driving engagement. The role calls for a energetic, innovative approach and precise execution across all deliverables.

Physical Requirements

Capable of sitting for extended periods and lifting up to 25 pounds.
Must be able to walk, squat, bend, stoop, stand, listen, read, and write.

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