Marketing Specialist

Join Bernalillo County in a role focused on building brand visibility and strengthening constituent engagement through strategic marketing and public outreach. This onsite position in Albuquerque, NM gives you the chance to plan, execute, and improve multi-channel campaigns while collaborating across county communications and creative teams. In return, you’ll have access to health benefits, lucrative retirement, and a benefits package that supports your long-term growth, including education assistance, longevity pay, and career development opportunities.

What you’ll do

• Develop and execute comprehensive marketing plans aligned with organizational goals and objectives.
• Increase brand awareness and visibility through strategic marketing and advertising, including paid and earned media.
• Create promotional strategies and campaigns that support Bernalillo County’s messaging, branding, and public services.
• Maintain brand identity, messaging, and positioning across all marketing channels while ensuring brand integrity across materials and customer touchpoints.
• Lead the Bernalillo County Brand Committee, providing guidance on brand strategy, visual identity, and messaging consistency while ensuring compliance with brand standards.
• Identify target audiences, market opportunities, and emerging trends to support countywide campaign growth.
• Develop integrated marketing and advertising campaigns across multiple channels, including digital, social media, email, outdoor, print, web, and other media.
• Coordinate with county communications teams (including Creative Services, Web, Social Media, Public Information Officers, Media Buying, Digital Marketing, and Production) to produce advertising campaigns and promotional materials.
• Design and deliver innovative campaigns that increase constituent engagement and produce measurable results.
• Prepare campaign briefs, proposals, presentations, and performance reports.
• Manage campaign calendars, timelines, budgets, deliverables, and project schedules; oversee multiple projects while meeting deadlines and quality standards.
• Conduct market research, competitive analysis, and audience insight work to improve effectiveness and expand reach.
• Monitor KPIs, conversion rates, engagement metrics, and ROI for public funds; use results to refine strategy and strengthen performance.
• Track industry trends and emerging marketing technologies to find new opportunities.
• Establish and manage marketing and advertising budgets, resources, timelines, and deliverables.
• Coordinate with internal departments, vendors, advertising agencies, and media-buying partners to plan, place, and distribute campaigns while monitoring expenditures against approved budget parameters.
• Oversee vendor relationships, resource allocation, and project schedules to ensure timely completion of marketing initiatives.

What you bring

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• Two (2) years of related experience in marketing, advertising, campaign development, and implementation.
• Any equivalent combination of related education and/or experience may be considered.

Benefits

• Generous leave accruals
• Career development opportunities
• Remote & flex-work options as appropriate
• Longevity pay
• Education assistance program
• Health benefits
• Lucrative retirement

Additional notes

• Master’s degree preferred.
• Successful completion of a post-offer employment medical examination.
• Adherence to all County safety guidelines.
• Completion of all FEMA training(s) assigned to this position.
• Valid New Mexico driver’s license by the date of hire and maintenance of a valid license while employed in this position.
• Completion of required supervisor training, if applicable.

Working conditions

• Most essential duties performed indoors in a climate-controlled environment.
• Primary work surface is an even, dry, carpeted or tiled floor.
• Evening meetings may be required.
• Works alone primarily, with or without directions; works with a group at times and with a select team at times.