Digital Marketing Coordinator

Defined Fitness invites applications for a Digital Marketing Coordinator who will orchestrate content production, social media oversight, event-driven marketing, and digital campaigns aimed at elevating the brand and boosting member engagement.

Location

Albuquerque, NM (onsite)

Responsibilities

• Manage and strengthen the Defined Fitness brand across key digital channels including Facebook, Instagram, YouTube, LinkedIn, and the internal communications platform.
• Produce and oversee engaging assets — photos, videos, graphics, and copy — for the website, email campaigns, social channels, digital ads, and the Defined Fitness App.
• Develop and implement digital marketing calendars and content strategies aligned with organizational goals.
• Plan, promote, and deliver events to boost member involvement and raise brand visibility.
• Oversee all social media profiles, monitor messages and comments, and build active online communities.
• Lead digital advertising campaigns, crafting creatives, tracking performance, and optimizing for ROI.
• Monitor and report on KPIs such as engagement, site traffic, SEO results, conversions, app downloads, and campaign effectiveness.
• Maintain website content via a CMS and apply SEO best practices.
• Design and launch email and SMS campaigns to connect with current and prospective members.
• Track and manage online brand reputation on review platforms such as Google and Yelp.
• Coordinate with internal teams and external vendors to maintain consistent branding across channels.
• Support marketing initiatives through the development of print, digital, and in-club collateral.

Requirements

• Bachelor’s degree in Media, Marketing, Communications, or a related field is preferred.
• Minimum of 3 years of digital marketing experience.
• Operational knowledge of videography and photography equipment.
• Proficient in Adobe Creative Suite, with strong skills in Adobe Premiere.
• Proficient in social media platforms and digital tools including Meta Business Suite, Meta Ad Manager, Google Analytics, and CRM platforms (e.g., Gym Sales).
• Strong interpersonal communication skills.
• Ability to engage in public outreach.
• Experience in content creation, campaign planning, and event execution.
• Excellent communication, organizational, and time management skills.
• Self-starter with strong creative instincts and attention to detail.
• Valid New Mexico driver’s license with an acceptable driving record.
• Ability to work onsite or remotely as needed.

Technologies

• Adobe Creative Suite
• Adobe Premiere
• Meta Business Suite
• Meta Ad Manager
• Google Analytics
• Gym Sales
• CMS

Overview

Defined Fitness seeks a driven Digital Marketing Coordinator to tell the brand story across all digital properties. You will lead content creation, social media management, event marketing, and digital campaigns, with a focus on strengthening the brand and driving engagement. The role calls for a energetic, innovative approach and precise execution across all deliverables.

Physical Requirements

• Capable of sitting for extended periods and lifting up to 25 pounds.
• Must be able to walk, squat, bend, stoop, stand, listen, read, and write.