Boston, MA

Marketing Jobs in Boston, MA

3 jobs found

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2d ago

Manager, Content Marketing

Royal Bank of Canada Boston, MA

Boston, MA

2d ago

$77k - $143k/yr Full time Manager Marketing Analytics

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Job Description

The Manager, Content Marketing at Royal Bank of Canada leads investment content marketing across media channels, partnering with internal teams to create and refresh content for the US market. The role also directs the global team’s deployment of AI to demonstrate meaningful gains.

Responsibilities

Collaborate with Investment, Distribution, and Marketing teams to produce high impact thought leadership across print, digital, and video formats, aligning with commercial goals and client needs, with emphasis on intermediary audiences.
Adapt and repurpose content from other offices to extend reach and consistency.
Refresh evergreen materials such as webpages and whitepapers to maintain relevance and accuracy.
Support and, where appropriate, oversee editorial calendars, timely delivery, impact measurement, and stakeholder engagement.
Transmit key messaging from Investment and Distribution stakeholders to articulate client needs, core messages, and calls to action before content production, ensuring alignment in output.
With a focus on AI tools, leverage insights across media types, geographies, and distribution opportunities, collaborating closely with global content teams to enable rapid deployment across regions.
Partner with Digital and Marketing teams to evaluate content performance, share insights, and identify opportunities for optimization, including campaign success metrics and A/B testing results.
Pilot new content formats, technologies, and distribution tactics leveraging AI to stay ahead of industry trends.

Requirements

Three or more years of experience creating marketing content, with strong decision making and the ability to influence senior stakeholders.
Proven ability to distill complex concepts into clear, engaging, and visually compelling content for institutional and intermediary audiences.
High output capacity, agile problem solving, and the ability to thrive in a fast paced, client oriented environment.
Strong stakeholder engagement skills and the initiative to work independently with limited guidance.
Experience deploying AI tools for content optimization and a growth mindset toward testing emerging trends and evolving ideas or processes in content creation.

Benefits

A comprehensive Total Rewards Program with competitive compensation and flexible benefits, including a 401(k) plan with company matching, health, dental, vision, life, disability insurance, and paid time off.
Leadership support for professional development through coaching and advancement opportunities.
Opportunity to make a meaningful and lasting impact within the organization.
Work in a dynamic, collaborative, progressive, and high performing team.
Responsibilities that provide opportunities to take on challenging work.
Chance to build close relationships with clients.

Job Skills

Accountability
Adaptability
AI Adoption
Content Evaluation
Content Ideation
Content Marketing
Content Writing
Creative Ideation
Creativity
Impact Measurement
Investments
Multi-Level Communication
Proofreading
Regulatory Compliance
Stakeholder Management
Taking Initiative

Additional Details

Address: 225 FRANKLIN STREET, BOSTON
City: Boston
Country: United States of America
Work hours/week: 40
Employment Type: Full time
Platform: WEALTH MANAGEMENT
Job Type: Full time

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2d ago

Associate Director, Content Marketing

Royal Bank of Canada Boston, MA

Boston, MA

2d ago

$99k - $176k/yr Full time Marketing Associate Director Channel Management

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Job Description

Join Royal Bank of Canada's Global Asset Management team in a benefits-forward, collaborative environment. This onsite role in Boston, MA offers a comprehensive total rewards package, meaningful development opportunities, and a chance to influence how investment content engages intermediary audiences worldwide. Salary range is USD 99,000 - 176,000 annually.

Benefits

A comprehensive Total Rewards Program with competitive pay and flexible benefits, including a 401(k) with company matching, plus health, dental, vision, life and disability insurance, and paid time off.
Leaders who actively support your development through coaching and growth opportunities.
Opportunity to make a meaningful difference and leave a lasting impact.
Work within a dynamic, collaborative, progressive, high-performing team.
Challenging projects that push you to grow and innovate.
Collaboration with clients to build strong relationships and deliver value.

What is the opportunity?

Become part of the Global Content Marketing Team within Global Asset Management. You will play a key role in originating, producing, distributing, and measuring investment marketing content across diverse media. As an Associate Director for Content Marketing, you will lead content creation for the US market and help accelerate the global evolution of the content function, elevating RBC GAM’s engagement with targeted audiences.

What will you do?

Collaborate with Investment, Distribution, and Marketing teams to produce high impact thought leadership across print, digital, and video channels, ensuring alignment with commercial goals and client needs.
Refresh evergreen materials such as webpages and whitepapers to keep content current.
Leverage and adapt content from other offices to maximize reach and relevance.
Own editorial calendars, ensure timely delivery, track impact, and manage stakeholder engagement.
Work proactively with Investment and Distribution stakeholders to define client needs, key messages, and calls to action before production, ensuring these are reflected in output.
Apply insights and AI tools across media types and geographies, coordinating with global teams to accelerate cross-regional content leverage.
Partner with Digital and Marketing teams to analyze content performance, share insights, and identify optimization opportunities such as campaign effectiveness or A/B testing results.
Pilot new content formats, technologies, and distribution tactics to stay ahead of industry trends, demonstrating efficiency gains through AI.

Must-Have

10+ years of experience leading the creation of investment insights within asset management, with deep knowledge of investment markets and decision making, and the ability to influence senior stakeholders. Investment strategy experience across fixed income, equities, and alternatives.
Proven ability to originate audience-appropriate content independently and translate complex investment concepts into clear, engaging, visually compelling material for institutional and intermediary audiences across multiple geographies.
Strong output capacity, problem-solving agility, and success thriving in a fast-paced, client-centric environment.
Ability to lead stakeholder engagement and collaborate with multiple audiences to achieve shared objectives, with autonomy to drive initiatives.
Experience deploying AI tools for content optimization and a growth mindset for testing emerging trends.
Working understanding of regulatory and compliance frameworks across jurisdictions, particularly in the US; familiarity with other geographies is a plus.

Nice-to-Have

Direct client-facing or portfolio management experience.

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2d ago

Manager, Digital Marketing

Royal Bank of Canada Boston, MA

Boston, MA

2d ago

$77k - $143k/yr Full time Marketing Analytics Brand Management

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Job Description

The Manager, Digital Marketing at RBC’s US Global Asset Management leads the digital marketing strategy, website governance, and SEO efforts to improve user experience and drive business results.

Location: Boston, MA (onsite) • Salary: USD 77,000 - 143,000 per year • Employment Type: Full time • Work Week: 40 hours • Platform: Wealth Management

Responsibilities

Partner with internal stakeholders and assist the Digital Marketing Director to implement strategic objectives for the US website
Oversee ongoing maintenance and governance of the US websites
Align campaign marketing with regional requirements and fund distributions
Keep the US websites fit for purpose by ensuring they are robust, compliant, and user friendly, delivering relevant content, seamless navigation, and a consistent brand experience across user types
Evaluate site functionality with GAM Digital to enhance client journeys and overall experience
Perform audits and UX testing with GAM Digital to identify pain points and optimize key user journeys to boost engagement, reduce drop-offs, and increase conversions
Assist in building and maintaining SEO strategies to improve website visibility
Support the Digital Marketing Director with implementing and updating SEO programs, including on-page, off-page, and technical SEO to improve rankings, traffic, and visibility in priority markets
Ensure all marketing campaigns comply with company policy and data privacy regulations
Collaborate with vendors and cross-functional teams to resolve issues and ensure seamless operations
Maintain compliance with financial services marketing requirements
Utilize analytics tools and dashboards to provide regular insights and reporting
Monitor and report on KPIs across website performance, organic search, and paid search
Identify trends and communicate campaign success metrics to stakeholders
Deliver data driven recommendations to optimize marketing performance
Stay informed about emerging digital marketing trends, with emphasis on SEO and AEO
Evaluate new technologies and provide strategic input on digital innovations
Share knowledge and best practices across the organization

Requirements

Three to five years of digital marketing experience
Solid project management skills with the ability to manage budgets, meet multiple deadlines, and deliver ROI on campaigns
Hands on experience with website management and SEO
Strong working knowledge of content management systems, preferably dotCMS, and HTML
Advanced knowledge of Google Analytics and data interpretation
Familiarity with the LinkedIn advertising platform

Technologies

Google Analytics
LinkedIn ad platform
dotCMS

Benefits

A comprehensive Total Rewards Program including competitive compensation and flexible benefits such as a 401(k) with company matching, health, dental, vision, life, and disability insurance, plus paid time off
Leaders who support your development through coaching and growth opportunities
Opportunity to make a meaningful and lasting impact
Work in a dynamic, collaborative, progressive, and high performing team
Challenging work assignments
Opportunities to build close relationships with clients

View full job page →

Marketing Jobs in Boston, MA

Manager, Content Marketing

Associate Director, Content Marketing

Manager, Digital Marketing

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