Digital Marketing Manager

RAFFLES Boston seeks a Digital Marketing Manager to develop and execute digital marketing content, campaigns, analytics, and partnerships to boost bookings and brand visibility.

Details

• Location: Boston, MA (onsite)
• Salary: USD 83,000 - 88,000 per year
• Education: Bachelor's degree in communications or related field

Responsibilities

• Create and refresh content packages for brand sites, including RAFFLES and restaurant pages, with new event and attraction landing pages to attract visitors
• Lead property tours for influencers, content creators, and media, highlighting signature experiences and storytelling opportunities
• Design marketing collateral to support hotel operations, sales initiatives, guest communications, events, and brand campaigns while upholding brand standards
• Write creative messaging for online communications, partner websites, newsletters, and package offers
• Edit and manage online content; oversee proofreading and ongoing updates
• Participate in SEM and SEO strategy discussions and execute follow up actions
• Apply optimization keywords to title tags, alt tags, image tags, and meta descriptions as provided by the hotel's search agency
• Assess brand and vanity site performance, identify friction points, and present findings and action plans to RDOSM
• Monitor key metrics in Google Analytics and other tools, track abandonment and conversion, and identify opportunities to grow bookings
• Collaborate across teams to craft new guest offers, drive conversions, and increase average booking value; provide autonomous reporting on plans, execution, and results
• Manage vendor relationships with marketing technology partners; document opportunities or service issues with recommended solutions
• Execute corporate e commerce campaigns aligned with marketing plans within established budgets
• Participate in photo and video shoots and strategize image usage, including VR and emerging technology
• Oversee OTA content and imagery via Market Manager and GRC Content Team for sites like Expedia, Travelocity, Orbitz, Kiwi, etc.
• Maintain presence on listing sites and secure inbound links from local and regional sources
• Manage online advertising efforts including display ads, networks, and paid directories in collaboration with corporate teams and RDOSM; negotiate with partners as needed
• Provide monthly reporting to RDOSM and stakeholders using Google Analytics, vendor reports, property systems, and consumer reviews
• Liaise with digital media outlets, influencers, and bloggers to maximize exposure
• Negotiate partnerships to deliver maximum ROI
• Support public relations with online components during crisis and issues management
• Support affiliate marketing initiatives through editorial and content management of key websites

Requirements

• Experience with Microsoft Content Management tool or other content management platforms
• Basic HTML knowledge is a plus
• Familiarity with Google Analytics or other web analytics tools
• Experience purchasing online display advertising and coordinating digital campaigns
• Strong written communications skills
• Knowledge of search engine optimization practices is an asset
• Fast learner capable of quickly adopting new programs and tasks
• Proficiency with Microsoft Office applications (Word, Excel, PowerPoint)
• Bachelor's degree in communications or related field

Technologies

• Google Analytics
• Microsoft Content Management tool
• Market Manager
• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint

Benefits

• Salary range: $83,000-$88,000
• Employee benefit card offering discounted rates in Accor worldwide for you and your family
• Medical, dental, vision, and life insurance
• Personalized development opportunities across Accor's brand portfolio
• Opportunity to contribute to corporate social responsibility initiatives

Physical Requirements

• Flexible and long hours sometimes required
• Light work; ability to lift up to 20 pounds occasionally and up to 10 pounds frequently or constantly to move objects