Marketing Creative Director

Hasbro is hiring a Marketing Creative Director to lead end-to-end campaign creative for the Hasbro toys portfolio, from global launch storytelling to digital, video, retail, and social assets.

Responsibilities

• Own creative development and delivery for toy and game marketing, including campaign platforms, launch assets, video, retail, and digital creative
• Partner with brand and product marketing leads to translate strategy into emotionally resonant, data-driven creative
• Mentor internal creative teams, supporting growth and consistent high-quality delivery
• Set and protect the creative bar across all deliverables, from a global brand film to a single social post between moments
• Collaborate with product development, development services, and licensing teams to identify storytelling opportunities in each launch
• Maintain consistent brand expression across touchpoints, from ads to packaging to shelf
• Guide external agency partners and vendors to ensure alignment with brand tone, visual identity, and audience
• Manage a multi-brand portfolio by prioritizing effort, sequencing work, and determining where distinct brand voice matters versus where scale and systems are most effective
• Represent creative in key meetings and work closely with senior leadership across the business

Requirements

• 10+ years of creative experience in brand or campaign work for consumer products, toys, entertainment, or organizations centered around intellectual property
• 5+ years leading internal and external creative teams with demonstrated mentorship and collaborative leadership
• Strong visual storytelling instincts and audience-first thinking
• Deep affinity for brands people grow up with
• Proven concepting, campaign development, and narrative instincts
• Ability to work across multiple brands and audience segments, from preschool to adult collector
• Clear communication and presentation skills for senior customers and collaborators
• Portfolio demonstrating variety, creativity, and the ability to engage audiences through creatively inspiring work

Location and Schedule

• Boston, MA (onsite)
• Effective the date Hasbro opens its new Boston location, the role will be onsite Tuesday to Thursday at Hasbro’s location in Boston, MA
• Interim schedule: onsite Tuesday to Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA

Pay

• Pay Range: $155,300 - $269,100 USD per year
• Employees may be eligible for annual and long-term incentives as part of overall compensation, depending on role, location, and eligibility

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks