Global Digital Marketing Manager

Competitive total rewards and a team-first culture in Boston. Bitsight offers bonus and equity, comprehensive benefits, flexible time off, paid parental leave, and tuition reimbursement, along with strong pay transparency in line with applicable laws.

What you’ll do

Bitsight is seeking a data-driven Global Digital Marketing Manager to lead and optimize global paid media and content syndication programs. You will focus on generating qualified demand, engaging target accounts, and supporting revenue growth through performance marketing and AI-powered tools.

• Design, execute, and optimize paid search campaigns using Ryze AI, managing keywords, bidding strategies, ad creative, and landing pages to maximize conversion rates and ROI.
• Track performance metrics and run continuous tests to improve efficiency and support new pipeline generation.
• Oversee account-based display campaigns using 6sense, leveraging account data and intent signals to reach target accounts.
• Manage creative variations, audience segments, and budget allocation across display channels to drive pipeline generation.
• Build and manage content syndication partnerships to amplify reach and generate qualified leads.
• Select syndication platforms, negotiate terms, manage content distribution, and track lead quality and ROI.
• Establish KPIs, build dashboards, and perform regular performance analysis across paid channels.
• Provide monthly reporting to leadership and recommend strategic adjustments based on data insights.
• Manage allocated budgets and forecast spending across paid search, display, and syndication channels.
• Work closely with field marketing, global campaigns, marketing operations, creative, and web marketing teams to keep messaging consistent and meet lead quality standards.
• Stay fluent with the marketing technology stack, including Ryze AI, 6sense, analytics platforms, and CRM integrations.
• Evaluate new tools and platforms to enhance program effectiveness.

What you bring

• 5+ years of experience managing paid media campaigns at scale, with expertise across search, display, and/or programmatic advertising.
• Hands-on experience with Ryze AI or similar paid search platforms; 6sense or comparable account-based marketing and intent platforms are highly valued.
• Proven ability to manage content syndication programs, including partner selection, ROI tracking, and lead quality management.
• Advanced analytics skills, with the ability to pull, analyze, and visualize performance data. Experience with Excel, Google Analytics, Looker, or similar tools.
• Demonstrated campaign optimization success through testing and data-driven decisions that improved efficiency, conversion rates, and ROI.
• B2B marketing background preferred, including demand generation and lead management.
• Strong communication skills, including presenting insights to senior leadership and documenting processes and performance.

Tools you’ll use

Ryze AI, 6Sense, Excel, Google Analytics, Looker, CRM integrations, Google Ads, HubSpot, Marketo, Pardot.

Compensation and benefits

$88,000 - $131,000 per year. The role includes a bonus and equity elements in addition to base pay.

• Annual bonus (Corporate Bonus Plan)
• Annual stock (New Hire Stock Plan (10%))
• $550 Annual
• Medical, dental, and vision insurance
• Paid parental leave
• Flexible time off
• 401(k) plan with employee and company contribution opportunities
• Life and disability insurance
• Tuition reimbursement
• Equity grant
• Participation in a bonus or commission plan

Preferred qualifications

• Google Ads and Display certifications (or equivalent platform certifications)
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot)
• Familiarity with account-based marketing (ABM) strategies and execution
• Background in growth-focused or startup environments
• Experience collaborating with sales teams to align on lead quality and SLA metrics

Additional information

• Bitsight is an equal opportunity employer and does not tolerate discrimination of any kind.
• All hiring decisions are made by the recruitment team; AI-assisted transcription is used during the interview process.
• Massachusetts applicants: it is unlawful to require or administer a lie detector test as a condition of employment.
• This role is onsite in Boston, MA.