Marketing Manager

Pinnacle Recreation LLC is seeking a hands-on Marketing Manager to lead day-to-day digital marketing for Pineville, WV on an onsite basis. This role plans, creates, executes, and optimizes campaigns across social media, search, paid advertising, and other digital channels to grow traffic, generate leads, and support sales.

What you’ll do

• Develop and run a consistent daily content strategy for Facebook, Instagram, TikTok, X (formerly Twitter), YouTube, and other relevant platforms.
• Create and publish engaging content such as photos, short-form videos, reels, stories, product features, promotional graphics, behind-the-scenes content, and customer-focused campaigns.
• Coordinate with the sales team to identify products, inventory, promotions, and sales opportunities to feature in daily content.
• Partner with the E-commerce Manager to align social campaigns with online listings, website promotions, product launches, and e-commerce initiatives.
• Produce content that resonates with powersports riders, off-road enthusiasts, boaters, RV owners, and other outdoor recreation customers.
• Maintain consistent brand voice and visual identity across all digital channels.
• Monitor social media trends, emerging platforms, audience behavior, and competitor activity to uncover growth opportunities.
• Manage content calendars, campaign schedules, community engagement, and social media performance reporting.
• Plan, launch, manage, and optimize paid advertising campaigns on platforms including Facebook, Instagram, TikTok, YouTube, and X.
• Apply platform knowledge to understand audience demographics, user behavior, ad formats, targeting capabilities, and platform strengths.
• Allocate budgets strategically using campaign objectives, audience characteristics, and performance data.
• Build targeted campaigns for inventory promotions, new product launches, seasonal sales, brand awareness, lead generation, and e-commerce conversions.
• Use targeting tools such as retargeting, lookalike audiences, and other available advertising options to reach qualified customers.
• Test creative concepts, messaging, audiences, and ad placements to improve performance.
• Track ad effectiveness using KPIs including cost per lead, click-through rate, conversion rate, return on ad spend, and customer acquisition cost.
• Manage and optimize Google Ads (search, display, shopping, video, and remarketing where appropriate).
• Conduct keyword research to attract qualified traffic to Pinnacle Recreation’s website and online store.
• Implement and improve SEO to increase organic visibility and website traffic, including on-page optimization (page titles, meta descriptions, headings, image alt text, internal linking).
• Monitor traffic and search performance using Google Analytics 4 and Google Search Console, and use conversion data to improve results.
• Work with the E-commerce Manager to improve website visibility, product discoverability, and online sales performance.
• Support sales with marketing campaigns tied to inventory turnover, lead generation, and revenue growth.
• Develop promotional content for new inventory, featured products, special offers, financing promotions, and seasonal campaigns.
• Ensure social and advertising efforts align with website merchandising and online sales priorities.
• Identify opportunities to drive traffic from social and paid ads to product pages, landing pages, and lead-generation forms.
• Support new product launches and marketing for expanding apparel, accessories, and private-label product lines.
• Evaluate results, report insights to management and the sales team, and adjust strategies based on data.
• Set measurable goals for social growth, paid advertising, website traffic, lead generation, and e-commerce performance.
• Prepare regular reporting covering performance, ad spend, audience growth, engagement, lead volume, and conversions.
• Identify underperforming campaigns and implement improvements.
• Stay current on digital marketing best practices, platform updates, advertising technologies, and emerging opportunities.

Minimum requirements

• 5+ years of professional digital marketing experience with clear responsibility for campaign execution and performance.
• Strong working knowledge of Facebook, Instagram, TikTok, X, YouTube, and other relevant platforms.
• Demonstrated experience managing paid social campaigns.
• Hands-on experience with Google Ads and SEO.
• Understanding of platform-specific demographics, audience targeting, ad formats, and campaign objectives.
• Experience creating engaging digital content including graphics, photography, short-form video, and promotions.
• Proficiency with marketing analytics, performance reporting, and campaign optimization.
• Ability to translate business goals into practical strategies that drive measurable results.
• Strong written communication, organization, and project management skills.
• Ability to collaborate with sales, e-commerce, and management teams.
• Self-motivated, hands-on approach with the ability to manage multiple campaigns and deadlines.

Technologies you’ll use

• Google Ads, Google Analytics 4, Google Search Console
• Meta Ads Manager, TikTok Ads Manager
• Adobe Creative Suite, Canva, CapCut
• CRM systems, email marketing, marketing automation

Benefits

• Flexible schedule

Preferred qualifications

• Experience in powersports, automotive, marine, RV, outdoor recreation, sporting goods, or related consumer product industries.
• Experience marketing physical products through both retail and e-commerce channels.
• Familiarity with Google Analytics 4, Google Search Console, Meta Ads Manager, TikTok Ads Manager, and related tools.
• Experience with marketing automation, CRM systems, email marketing, and audience retargeting.
• Proficiency with content creation tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms.
• Experience working with product catalogs, inventory-driven promotions, and seasonal sales campaigns.
• Strong understanding of how digital marketing supports sales growth, lead generation, and customer acquisition.

Compensation

• Salary: USD 50,300 - 100,000 per year
• Pay: $50,300.00 - $100,000.00 per year

How to apply

Candidates should submit a resume outlining digital marketing experience, paid advertising expertise, and SEO background. Applicants are encouraged to include examples of previous campaigns, social media accounts managed, content created, or measurable results achieved.