Manager of Marketing and Communications

The Manager of Marketing and Communications supports enrollment growth and strengthens APR’s brand presence in Boston by leading multi-channel marketing strategy, external communications, and talent recruitment efforts. Reporting to the Executive Director, this onsite role combines campaign leadership, strong writing, project management, and a mission-driven mindset.

Key Responsibilities

• Develop an annual enrollment marketing campaign plan to increase awareness of APR among Boston families and generate prospective-family interest.
• Define target audiences, priority neighborhoods, campaign channels, timing, and investment strategy.
• Translate APR’s academic programs and student opportunities into clear, compelling messaging for families.
• Create cohesive campaign concepts that carry consistently across multiple channels.
• Lead development of campaign messaging, copy, visual identity, and creative assets.
• Ensure consistent messaging and branding across advertising, digital, print, community outreach, and related channels.
• Manage the enrollment marketing calendar from planning through launch and ongoing execution.
• Coordinate with APR teams to gather required content, materials, and approvals.
• Support movement of families through the enrollment funnel, including awareness, application, accepting an offer, registration, and enrollment.
• In coordination with the Director of Enrollment and Family Engagement, support family outreach and tours and assist with student onboarding.
• Support development of APR’s employer brand and ensure external communications reflect APR as a destination employer for mission-driven educators and staff.
• Partner with the CHCO to develop recruitment marketing materials and campaigns.
• Manage APR’s presence across job boards and recruitment platforms, including LinkedIn, Indeed, EdJobs, and others, ensuring postings are current, compelling, and aligned with APR’s employer brand.
• Ensure the careers page and social media consistently reflect APR’s culture, values, and professional growth opportunities.
• Participate in phone screens and interviews as a culture and brand ambassador.
• Develop and manage paid media strategy by determining an appropriate mix of digital, social, transit, out-of-home, radio, direct mail, print, and other advertising channels.
• Coordinate advertising placement and purchasing and manage relationships with media outlets and advertising vendors.
• Coordinate production of print materials and digital assets, including photography and video.
• Manage external designers, photographers, videographers, agencies, or other creative vendors as needed.
• Monitor campaign performance and adjust investment based on results.
• Identify and test new channels for reaching Boston families.
• Create simple, accessible ways for prospective families to express interest and partner with APR staff to ensure a seamless handoff of leads to the enrollment team.
• Identify community advertising and outreach opportunities, including partnerships and in-person presence.
• Establish the vision for and own curation of the APR website to ensure it stays current, compelling, and aligned with enrollment and brand goals.
• Develop and manage APR’s social media presence across relevant platforms with consistent voice and cadence.
• Produce and publish digital content reflecting APR’s mission, community, and student experience.
• Manage APR’s LinkedIn presence as both a community-facing and talent-facing channel.
• Collaborate with the Director of Enrollment and Family Engagement to plan and execute signature community and enrollment events, including open houses, prospective family information sessions, and school tours.
• Align event programming with APR’s brand, mission, and enrollment goals by partnering with school leadership, enrollment, and operations teams.
• Create and manage event marketing and outreach strategies to drive attendance and awareness.
• Oversee event materials production, including signage, programs, digital assets, and promotional content.
• Capture and leverage event content for social media, website, and ongoing marketing use.
• Track event attendance, lead generation, and outcomes, using data to refine future strategy.
• Embody APR’s belief that all students can achieve their full intellectual and social potential, and collaborate with teams to advance APR’s mission.
• Commit to continual personal and organizational growth, with a focus on diversity and the goals of equity and inclusion.

Required Qualifications

• 3–5 years of experience in marketing, communications, or a related field; nonprofit or education experience is a plus.
• Demonstrated success developing and executing multi-channel marketing or communications campaigns.
• Strong writing, editing, and storytelling skills, with the ability to tailor messages for diverse audiences.
• Experience managing vendors, agencies, and external partners.
• Familiarity with paid media strategy and digital advertising platforms.
• Experience managing social media and digital platforms, including LinkedIn.
• Exceptional organizational skills and attention to detail, particularly when managing complex logistics and timelines.
• A collaborative, mission-driven approach and genuine commitment to APR’s students and community.
• Bachelor’s degree preferred.

Technologies

• LinkedIn
• Indeed
• EdJobs

Benefits

• Full-time, benefits-eligible position.
• Competitive salary commensurate with experience.

Logistics

• Location: Boston, MA (onsite)
• Work schedule: Monday–Friday, 8:00 AM–4:00 PM
• Position type: Full-time, benefits-eligible
• Compensation: Competitive salary commensurate with experience