Director of Growth Marketing

Supplied Talent invites a Director of Growth Marketing to lead the end-to-end growth engine from our Boston, MA onsite location. The role oversees demand generation, marketing automation, content and SEO, and website optimization, with a hands-on, player-coach leadership style that blends strategic thinking with practical execution.

Responsibilities

• Develop the demand generation strategy and optimize paid channels. Define the channel mix, establish a testing roadmap, and drive a qualified pipeline from paid acquisition, LinkedIn ABM programs, emerging channels, and retargeting.
• Own HubSpot as the system of record. Architect lifecycle stages, lead routing, nurture sequences, and dashboards so every inbound signal has a defined path and leadership can see funnel health at a glance.
• Maintain pipeline quality and automation reliability. Ensure qualification filters reflect real prospects and instrument the automation layer so silent failures surface before they impact pipeline.
• Build and execute a product-led content strategy that sustains durable organic pipeline. Translate customer research and competitive gaps into a publishing cadence and deliver it.
• Manage the website as a growth surface, not a brochure. Publish, test, and improve through Webflow without creating engineering dependency.
• Oversee review generation programs, such as G2, as a repeatable, systematic engine.
• Measure and align cross-functionally. Produce clear reporting on pipeline contribution, CAC, and funnel performance, and partner with sales on ICP targeting, routing logic, and handoff quality.

Requirements

• Three to seven years in B2B SaaS demand generation or growth marketing, with direct ownership of at least two to three core channels: paid, lifecycle, content, or SEO.
• Deep, hands-on HubSpot expertise covering workflows, sequences, lifecycle stages, routing, and reporting. You have architected this yourself, not just used a system someone else built.
• A system-builder mindset paired with martech fluency. You map manual handoffs and failure points, know when to automate, when to instrument, and when a process is too fragile to leave undocumented.
• Paid demand gen craft, especially on LinkedIn and account-based programs, complemented by content and SEO sense to shape a product-led plan and turn performance data into decisions.
• Comfort owning end-to-end execution in a lean, fast-moving environment: strong prioritization, hands-on Webflow or a comparable CMS, and the ability to operate without a large team.

Technologies

• HubSpot
• Webflow
• G2

Nice to Have

• ABM program experience with tight sales-marketing alignment
• Familiarity with G2 review generation as a credibility and pipeline lever
• Light design direction experience