Growth Marketing Manager

Gateway Commercial Finance, LLC is seeking a seasoned Growth Marketing Manager to lead a multi-channel strategy from Delray Beach, on site. The role offers a base salary of $162,000 to $170,000 per year, plus performance incentives including a quarterly Qualified Lead Bonus and monthly Closed Lead Commission. The package features strong health coverage (90% employer paid), 16 days of paid time off, professional development opportunities, a flexible schedule, and ongoing development support. This is a hands-on leadership position focused on increasing AI-driven visibility, diversifying lead sources, and strengthening brand authority through strategic partnerships and content excellence.

Benefits and Culture

• Health benefits with 90% employer paid
• Paid Time Off: 16 days per year
• Flexible schedule
• Health insurance
• Professional development opportunities and assistance

Compensation

• Competitive Base Salary: $162,000 – $170,000
• Qualified Lead Bonus (paid quarterly)
• Closed Lead Commission (paid monthly)
• Paid Time Off: 16 days per year
• Professional development opportunities

Work Location

Delray Beach, Florida — Onsite

Responsibilities

• Lead the design and execution of a comprehensive, multi-channel growth marketing strategy
• Expand lead generation beyond Google Ads and organic search
• Identify and pilot new customer acquisition channels
• Track and optimize KPIs such as lead volume, lead quality, cost per lead, conversion rates, and CAC
• Develop programs that support direct customer acquisition and referral partnerships
• Measure outcomes and iterate based on results
• Plan and manage a content calendar aligned with business goals
• Produce and oversee blogs, articles, white papers, case studies, videos, and industry reports
• Position executives as thought leaders through content, podcasts, interviews, webinars, and speaking engagements
• Coordinate content distribution across multiple channels
• Enhance visibility on AI-driven search platforms such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews
• Monitor industry trends affecting SEO, search behavior, and digital discovery
• Collaborate with internal and external teams to improve website structure, content, and technical performance
• Track citation, mentions, and authority growth across AI and traditional search platforms
• Manage LinkedIn strategy and executive visibility initiatives
• Create engaging content to educate, inform, and raise industry awareness
• Grow audience engagement and brand recognition within target industries and referral networks
• Monitor performance and continuously optimize content strategies
• Build and maintain targeted marketing databases
• Develop and execute quarterly email campaigns for customers, referral partners, and industry contacts
• Manage drip campaigns for cold and lost leads
• Segment audiences and implement personalized outreach
• Track campaign effectiveness and continuously improve performance
• Support development of referral channels with banks, lenders, attorneys, consultants, and brokers
• Create marketing materials and programs to strengthen referral relationships
• Assist leadership with strategic partnership initiatives
• Measure and report on all marketing initiatives and track ROI by channel
• Conduct daily analysis of lead quality and conversion metrics by source or campaign
• Present bi-monthly performance reports and recommendations
• Leverage AI and analytics tools to improve decision making, campaign performance, and efficiency
• Utilize applications to drill down on lead sources and campaign metrics

Requirements

• Proven track record in a similar role with measurable successes
• Bachelor’s degree in Marketing, Communications, or a related field
• 15+ years of hands-on B2B marketing experience
• Experience developing and executing multi-channel growth strategies
• Strong command of content marketing, email marketing, SEO, paid search, and LinkedIn marketing
• Experience with CRMs and marketing automation platforms such as HubSpot or Salesforce
• Excellent writing, communication, and project management skills
• Analytical, data-driven decision maker
• Independent initiative and self-direction

Technologies

• HubSpot
• Salesforce
• LinkedIn
• ChatGPT
• Claude
• Gemini
• Perplexity
• Google AI Overviews

Success Metrics

• Increase opportunities generated from referrals
• Grow executive and company visibility on LinkedIn
• Increase qualified leads from non-PPC sources
• Create a scalable marketing database and email engagement
• Improve AI search visibility and industry authority
• Deliver measurable improvements in marketing ROI and pipeline generation