ZS, a global advisory and analytics firm, is seeking a Growth Marketing Lead for Industry to translate business priorities into high-impact campaigns, content, and activation programs that boost awareness, engagement, and pipeline growth across Industry teams. Positioned at the crossroads of strategy, execution, and analytics, this role guides industry narratives and strengthens external presence.
Responsibilities
- Develop a deep understanding of ZS's industry capabilities and competitive landscape
- Partner with industry subject-matter experts to plan and deliver campaigns
- Translate business plans into multi-channel activation plans and campaigns
- Develop integrated event activation strategies that align event investments to industry growth objectives, account priorities, and campaign goals
- Execute integrated, industry-led marketing campaigns aligned to core industry narratives
- Develop and operationalize flagship POVs, articles, webinars, and conversion assets
- Partner with SMEs to translate complex industry topics into clear, compelling stories
- Develop and deploy selling tools, messaging, and playbooks
- Deliver high-quality campaign and asset execution with strong attention to detail
- Manage multiple workstreams with clear timelines and accountability
- Support activation of campaigns through sales channels and account-based motions
- Develop event-specific narratives, thought leadership themes, executive messaging, and content strategies that reinforce industry positioning and differentiation
- Partner with SMEs and business leaders to shape speaking opportunities, session concepts, executive engagements, and client-facing experiences
- Monitor campaign performance against defined KPIs (awareness, consideration, conversion)
- Use insights to optimize targeting, messaging, and channel mix
- Support reporting on marketing impact and ROI
- Maintain structured documentation of campaigns, assets and outcomes
- Maintain accountability for MyCRM utilization and reporting to ensure visibility into marketing-driven and influenced impact
Requirements
- 6+ years of marketing experience in B2B marketing, consulting, or related field
- Strong project management and ability to manage multiple workstreams simultaneously
- Comfort working cross-functionally in a matrixed environment, influencing without direct authority
- Excellent relationship-building and communication skills, able to engage senior stakeholders internally and externally
- Ability to translate business objectives into structured marketing plans
- Strong analytical thinking and ability to solve ambiguous, cross-functional problems
- Proven experience delivering end-to-end marketing programs or campaigns
- Ability to develop clear, concise, executive-ready messaging and materials
- Skilled in translating technical/complex topics into compelling narratives
- Demonstrated ability to align event investments with business objectives, brand positioning, relationship development, and pipeline growth
- Strong stakeholder management skills with experience coordinating across business leaders, sales teams, SMEs, external partners, and event organizers
- Fluency in English
- Client-first mentality
- Intense work ethic
- Collaborative spirit and problem-solving approach
Technologies
How you’ll grow
- Cross-functional skills development and custom learning pathways
- Milestone training programs aligned to career progression opportunities
- Internal mobility paths that empower growth via s-curves, individual contribution and role expansions
Perks & Benefits
At ZS, growth matters. A comprehensive total rewards package supports health and well-being, financial future, time away, and professional development. With robust skills-building programs, multiple career progression paths, internal mobility, and a collaborative culture, you can do meaningful work, broaden your capabilities, and thrive within a global community. For details on total rewards in the United States, visit ZS US office locations.
Hybrid Working Model
We offer a flexible and connected way of working, combining work from home with on-site presence at client locations or ZS offices for the majority of the week. The culture and innovation at ZS benefit from both planned and spontaneous face-to-face interactions.
Travel
Travel is a requirement for client-facing work. While some projects may be local, all client-facing team members should be prepared to travel as needed to strengthen relationships and gain diverse experiences.
Considering applying
ZS values the visible and invisible elements of identities and experiences. The team seeks a broad mix of backgrounds and perspectives, and inclusion and belonging efforts are supported through networks and programs. Learn more about the initiatives and networks that help foster an inclusive workplace.
