VP Marketing & Growth

Precision Health Concierge Primary Care is seeking an executive-level VP of Marketing & Growth to lead end-to-end marketing, growth strategy, and multi-location campaigns from a Sarasota base with hybrid options. This role blends strategic vision with hands-on execution to drive membership acquisition and revenue across Sarasota, Tampa, and St. Petersburg.

Responsibilities

• Design and deploy integrated demand-gen programs that span PPC, outbound outreach, LinkedIn sequences, and email/SMS drip campaigns
• Develop and automate a referral program framework and workflows
• Oversee CRM setup and ongoing optimization, with HubSpot as the primary platform (or recommended alternatives)
• Lead SEO and content strategy to strengthen the web presence
• Build AI-driven workflows for lead scoring, nurturing, and personalized experiences
• Experiment with A/B tests and optimize campaigns in real time based on data
• Define and own the marketing strategy aligned to membership growth and revenue targets
• Develop and manage the marketing tech stack, including CRM selection, AI/automation platforms, and analytics
• Set KPIs, forecast the pipeline, and tie marketing performance to membership sales and revenue
• Coordinate external agencies and vendors for paid ads, content creation, and social media production
• Scale marketing efforts across Sarasota, Tampa, and St. Petersburg
• Architect marketing workflows using AI agents and automation tools (email sequences, LinkedIn automation, chatbots, lead qualification)
• Implement lead scoring and behavioral triggers to support sales handoffs
• Create repeatable, scalable processes across locations
• Stay current on AI and automation innovations to identify competitive advantages
• Own pipeline forecasting tied to membership targets
• Track CAC, conversion rates, and lifetime value (LTV)
• Present monthly performance to leadership with insights and optimization recommendations
• Collaborate closely with sales leadership to ensure marketing-qualified leads align with sales velocity

Requirements

• Minimum 5 years in B2C marketing, growth marketing, or demand generation within high-growth markets or competitive verticals
• Proven track record scaling marketing campaigns and pipelines across multiple locations or regions with profitability
• Deep, hands-on expertise in AI, workflow automation, and marketing agents
• Experience building and optimizing AI-powered email sequences, LinkedIn automation, behavioral lead scoring, and chatbot workflows
• Ability to leverage Claude, ChatGPT APIs, or no-code automation platforms to create competitive advantage
• Current with emerging AI tools and willing to experiment with new platforms
• Fluent with modern CRM platforms (HubSpot preferred, but Salesforce, Pipedrive, or similar acceptable)
• Strong track record in digital advertising (Google Ads, LinkedIn Ads, Facebook/Instagram) with proven ROI
• SEO, content strategy, and organic demand generation expertise
• Comfort with analytics, data interpretation, and building dashboards (Google Analytics, HubSpot, etc.)
• Forward-thinking innovator focused on cutting-edge tech and methodology to gain an edge
• Startup or founder mentality with experience in high-growth environments and autonomy
• Systems thinker who sees marketing as interconnected workflows that compound over time
• Execution plus strategy capability: comfortable in both hands-on workflow building and leadership
• Revenue-minded approach, tying initiatives to CAC, LTV, and membership growth
• Comfort with ambiguity, iterating quickly and adjusting based on data
• Self-directed, owning outcomes and accountability while reporting to the founder
• Experience in luxury services, high-ticket B2B, or membership-based business models
• Background in healthcare, wellness, or concierge medicine marketing
• Prior startup or scale-up experience (founder, early employee, or scaling marketing leader)
• Experience with AI-powered personalization, predictive analytics, behavioral automation, or agent-based systems
• Familiarity with multi-location or regional scaling challenges

Technologies

• HubSpot
• Salesforce
• Pipedrive
• Google Analytics
• Claude
• ChatGPT APIs
• Google Ads
• LinkedIn Ads
• Facebook/Instagram

Benefits

• Base Salary + Performance Bonus + Equity: First-year compensation (base + bonus at goal) ranges from $150,000 to $200,000+, with uncapped bonus upside tied to pipeline, membership acquisition, and revenue outcomes
• Equity opportunity: Meaningful equity stake in the business for exceptional growth contributions and strategic scaling
• Comprehensive health benefits: Full coverage including Precision Health membership
• Professional development budget: Access to cutting-edge AI/automation training, certifications, and tools
• Unlimited upside: Compensation grows with the business; greater scale equates to higher earnings

What success looks like (6–12 months)

• By Month 2: CRM/tech stack selected and implemented; foundational campaigns live; initial pipeline metrics established; lead volume rising weekly
• By Month 4: during the peak Florida season, 25 new qualified leads per week are targeted; focus on filling the pipeline and securing calls with the sales team
• By Month 6: lead pipeline grows month over month; automation workflows are optimized; initial ROI data clarifies CAC and conversion; referral program launches
• By Month 12: marketing-qualified leads convert to memberships with multi-location campaigns running in parallel; AI/automation delivers measurable efficiency gains; a strategic Year 2 roadmap is in place

Location & Work Style

• Headquarters: Sarasota, FL (primary office)
• Multi-location travel: Regular presence in St. Petersburg (estimated 1-3 days per week, flexible)
• Hybrid/remote flexibility: In-person about 80%, with needs for St. Pete and Sarasota presence and local market immersion as required