Digital Marketing Director
Manager
Marketing
Analytics
Brand Management
Campaign Management
Channel Management
CMS
Content Management
Content Management Systems
Content Marketing
Cross-Functional
Design
Design Tools
Digital Marketing
Email Marketing
Lead Generation
Management
Marketing Analytics
Marketing Automation
Marketing Strategy
Marketing Technology
Paid Advertising
Project Management
Social Media
Web
Web Content Management
Web Design
Website Maintenance
Website Management
Wordpress
Job Description
The Digital Marketing Director will guide Five Star Tax Resolution's digital marketing initiatives across all online channels, driving growth, engagement, and conversions through data-driven strategies while leading cross-functional teams.
Responsibilities
- Develop and implement integrated digital marketing plans aligned with business goals, prioritizing brand visibility, lead generation, and audience engagement.
- Direct multi-channel campaigns across SEO, SEM, social media, email marketing, and display advertising on platforms such as Google Ads and Facebook Ads.
- Apply SEO tools and keyword research to boost organic rankings and traffic through content optimization and technical SEO improvements.
- Head content production, including copywriting, graphic design with Adobe Creative Suite, and CMS updates on WordPress or similar platforms.
- Utilize conversion optimization techniques by analyzing user behavior in Google Analytics and performance data to refine landing pages, CTAs, and the overall user experience.
- Administer marketing automation systems to streamline campaigns, nurture leads, and enhance retention across ecommerce and B2B channels.
- Collaborate with cross-functional teams, including web developers skilled in HTML, CSS, JavaScript, and SQL, to ensure seamless website functionality and performance improvements.
- Monitor campaign performance metrics regularly, generate ROI and KPI reports, and adjust strategies for maximum impact.
Requirements
- Proven leadership experience in digital marketing with a track record of successful multi-channel campaigns.
- Extensive knowledge of SEO tools and SEM practices, including Google Ads management, Facebook Advertising, and social media platforms.
- Proficiency with analytics tools such as Google Analytics and the ability to translate data into strategic decisions.
- Skilled in content creation, including copywriting, graphic design (Adobe Photoshop), and video editing within the Adobe Creative Suite, plus CMS experience (WordPress or similar).
- Technical familiarity with HTML, CSS, JavaScript, and SQL for site optimization and troubleshooting.
- Expertise in conversion rate optimization to improve user experience and engagement.
- Strong knowledge of marketing automation to execute targeted email campaigns and nurture leads effectively.
- Excellent project management skills with the ability to lead marketers, designers, developers, and external vendors toward shared goals.
- Exceptional communication and attention to detail, capable of translating complex data into clear insights for stakeholders.
Technologies
- Google Ads
- Facebook Advertising
- Google Analytics
- Adobe Photoshop
- Adobe Creative Suite
- WordPress
- HTML
- CSS
- JavaScript
- SQL
- Marketing automation tools
Compensation
Salary: USD 90,000 - 110,000 per year
Location and Work Arrangement
Location: Costa Mesa, CA (onsite)
Work arrangement: In person
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