Associate Marketing Manager, Email and Digital Channels

Responsibilities

• Act as the lead subject matter expert for the email marketing channel, shaping strategy, overseeing execution, and driving ongoing optimization
• Coordinate end-to-end email campaigns using best practices, from planning and coding through testing, deployment, and performance reporting
• Manage the email calendar and distribution lists to control frequency, audience saturation, and prioritization
• Craft and advance journey-building strategies within Salesforce Marketing Cloud, designing paths that meet campaign goals and boost engagement
• Direct the A/B testing program for email, including test design, analysis, and applying insights to improve subject lines, content, design, and send parameters
• Maintain hygiene and governance of the Salesforce Marketing Cloud environment, including Data Extensions, lists, suppression lists, sender reputation, and platform health
• Serve as the internal point of contact for email platform administration, onboarding new users, coordinating with vendor support, troubleshooting, and ensuring consistent processes
• Collaborate with Creative Services to develop and maintain email templates and emails within SFMC, ensuring branding consistency and providing hands-on SFMC build support
• Identify and implement process improvements to email workflows and governance to increase efficiency and effectiveness
• Leverage performance data, benchmarks, and audience insights to offer proactive recommendations and address stakeholder needs
• Stay informed on emerging email and digital trends, researching tools and approaches and presenting informed, forward-looking recommendations
• Work with channel owners in advertising, social media, and MarTech to understand each channel's strategy and tools, serving as a backup and continuity resource across the digital mix
• Provide support for social media and advertising programs, including asset requests, calendars, production trackers, scheduling, posting, and tagging
• Assist with day-to-day administration of the MarTech portfolio, including web CMS, digital asset management, video/webinar platforms, and sales enablement tools
• Lead the monthly email channel reporting, compiling performance data and translating insights into actionable recommendations for marketing partners
• Collaborate with internal teams to review metrics across individual sends and the overall email channel, translating findings into optimization opportunities
• Ensure the email strategy aligns with broader campaigns and marketing objectives, partnering with marketing managers to harmonize priorities and messaging
• Engage with enterprise partners to address platform needs, escalate issues, advocate for enhancements, and represent GRS North America Marketing within the SFMC ecosystem
• Coordinate with Marketing Strategy managers and channel colleagues to propose and develop integrated campaigns that support business priorities
• Present recommendations to marketing and cross-functional partners with clarity, showcasing channel expertise to drive best practices and execution excellence
• Contribute to the evolution of team processes and ways of working to improve overall performance

Requirements

• Proven experience as a channel owner or primary lead for email marketing or an equivalent digital channel
• Solid understanding of responsive email design and programming concepts
• Working knowledge of HTML and CSS for email coding and debugging
• Experience with Salesforce Marketing Cloud, including journey building, A/B testing, and platform administration
• Ability to analyze channel performance data, extract insights, and turn findings into actionable recommendations
• Willingness to pursue education and growth to build marketing knowledge and email/digital channel excellence
• Self-motivated, enthusiastic, and eager to learn new tools and technologies

Technologies

• Salesforce Marketing Cloud (SFMC)
• Journey Builder (SFMC)
• HTML
• CSS
• Data Extensions (SFMC)

Benefits

• Comprehensive benefits package
• Workplace flexibility
• Professional development opportunities
• Participation through Employee Resource Groups

Preferred Qualifications

• Demonstrated experience as a channel owner or primary lead for email marketing or a comparable digital channel
• Strong understanding of responsive email design and programming concepts
• Working knowledge of HTML & CSS for email coding and troubleshooting
• Salesforce Marketing Cloud experience with journey building, A/B testing, and platform administration
• Ability to analyze channel performance data, derive insights, and translate findings into actionable recommendations
• Commitment to continuous learning and growth to build marketing knowledge and digital channel excellence
• Enthusiastic, self-motivated, and curious about new tools and technologies

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or equivalent experience
• Minimum 5 years of relevant, progressively responsible marketing experience
• Advanced knowledge of marketing communications principles and practices
• Experience collaborating with outside agencies
• Strong written and oral communication skills
• Ability to perform in a fast-paced environment with multiple priorities
• Solid knowledge of relevant technologies
• Strong organizational, coordination, project management, and analytical abilities
• Effective presentation skills
• Budget and project management experience preferred
• Able to interact effectively with all organizational levels
• Proactive learner, able to apply new tactics and skills to improve performance
• Understanding of the insurance industry, products, services, and trends
• Commitment to expanding marketing knowledge and integrating skills across the organization