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Associate Marketing Manager, Email and Digital Channels

Liberty Mutual Boston, MA

Boston, MA

Today

$97k - $138k/yr Full time Manager Marketing Campaign Management

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Job Description

Liberty Mutual seeks an Associate Marketing Manager for Email and Digital Channels to serve as the primary owner of the email program for Global Risk Solutions North America. The role covers strategy, end-to-end execution, optimization, and cross-channel digital support, and is based on site in Boston, MA.

Responsibilities

Act as the lead subject matter expert for the email marketing channel, shaping strategy, overseeing execution, and driving ongoing optimization
Coordinate end-to-end email campaigns using best practices, from planning and coding through testing, deployment, and performance reporting
Manage the email calendar and distribution lists to control frequency, audience saturation, and prioritization
Craft and advance journey-building strategies within Salesforce Marketing Cloud, designing paths that meet campaign goals and boost engagement
Direct the A/B testing program for email, including test design, analysis, and applying insights to improve subject lines, content, design, and send parameters
Maintain hygiene and governance of the Salesforce Marketing Cloud environment, including Data Extensions, lists, suppression lists, sender reputation, and platform health
Serve as the internal point of contact for email platform administration, onboarding new users, coordinating with vendor support, troubleshooting, and ensuring consistent processes
Collaborate with Creative Services to develop and maintain email templates and emails within SFMC, ensuring branding consistency and providing hands-on SFMC build support
Identify and implement process improvements to email workflows and governance to increase efficiency and effectiveness
Leverage performance data, benchmarks, and audience insights to offer proactive recommendations and address stakeholder needs
Stay informed on emerging email and digital trends, researching tools and approaches and presenting informed, forward-looking recommendations
Work with channel owners in advertising, social media, and MarTech to understand each channel's strategy and tools, serving as a backup and continuity resource across the digital mix
Provide support for social media and advertising programs, including asset requests, calendars, production trackers, scheduling, posting, and tagging
Assist with day-to-day administration of the MarTech portfolio, including web CMS, digital asset management, video/webinar platforms, and sales enablement tools
Lead the monthly email channel reporting, compiling performance data and translating insights into actionable recommendations for marketing partners
Collaborate with internal teams to review metrics across individual sends and the overall email channel, translating findings into optimization opportunities
Ensure the email strategy aligns with broader campaigns and marketing objectives, partnering with marketing managers to harmonize priorities and messaging
Engage with enterprise partners to address platform needs, escalate issues, advocate for enhancements, and represent GRS North America Marketing within the SFMC ecosystem
Coordinate with Marketing Strategy managers and channel colleagues to propose and develop integrated campaigns that support business priorities
Present recommendations to marketing and cross-functional partners with clarity, showcasing channel expertise to drive best practices and execution excellence
Contribute to the evolution of team processes and ways of working to improve overall performance

Requirements

Proven experience as a channel owner or primary lead for email marketing or an equivalent digital channel
Solid understanding of responsive email design and programming concepts
Working knowledge of HTML and CSS for email coding and debugging
Experience with Salesforce Marketing Cloud, including journey building, A/B testing, and platform administration
Ability to analyze channel performance data, extract insights, and turn findings into actionable recommendations
Willingness to pursue education and growth to build marketing knowledge and email/digital channel excellence
Self-motivated, enthusiastic, and eager to learn new tools and technologies

Technologies

Salesforce Marketing Cloud (SFMC)
Journey Builder (SFMC)
HTML
CSS
Data Extensions (SFMC)

Benefits

Comprehensive benefits package
Workplace flexibility
Professional development opportunities
Participation through Employee Resource Groups

Preferred Qualifications

Demonstrated experience as a channel owner or primary lead for email marketing or a comparable digital channel
Strong understanding of responsive email design and programming concepts
Working knowledge of HTML & CSS for email coding and troubleshooting
Salesforce Marketing Cloud experience with journey building, A/B testing, and platform administration
Ability to analyze channel performance data, derive insights, and translate findings into actionable recommendations
Commitment to continuous learning and growth to build marketing knowledge and digital channel excellence
Enthusiastic, self-motivated, and curious about new tools and technologies

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or equivalent experience
Minimum 5 years of relevant, progressively responsible marketing experience
Advanced knowledge of marketing communications principles and practices
Experience collaborating with outside agencies
Strong written and oral communication skills
Ability to perform in a fast-paced environment with multiple priorities
Solid knowledge of relevant technologies
Strong organizational, coordination, project management, and analytical abilities
Effective presentation skills
Budget and project management experience preferred
Able to interact effectively with all organizational levels
Proactive learner, able to apply new tactics and skills to improve performance
Understanding of the insurance industry, products, services, and trends
Commitment to expanding marketing knowledge and integrating skills across the organization

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8d ago

Email Marketing Coordinator

Everyday Health - Consumer New York, NY 🇺🇸 Remote

New York, NY

8d ago

$55k - $65k/yr Full time Marketing Campaign Management Campaigner

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Job Description

A full-time remote position based in New York, NY offers the chance to manage the day-to-day execution of email campaigns while bridging marketing strategy with the active sales pipeline. Reporting to the Director of Marketing and collaborating with the sales team, you will own the lifecycle of email programs from setup to optimization. The role carries a salary range of USD 55,000 to 65,000 per year.

Responsibilities

Campaign Execution: Own the daily setup, scheduling, optimization, and deployment of all email marketing campaigns.
Sales Collaboration: Work cross-functionally with the sales team to develop cohesive email cadences that align marketing efforts with sales outreach.
Database Management: Oversee database health by performing monthly updates, segmenting lists accurately, and routinely cleaning contact data to maximize deliverability.
Reporting & Optimization: Track and analyze key email metrics to provide actionable insights that support the sales pipeline and drive continuous campaign improvement.
Automations & Lifecycles: Set up and maintain automated customer journeys, including welcome series, nurture flows, and re-engagement campaigns.

Requirements

Experience: 1–3 years of hands-on experience in digital marketing, specifically focused on email marketing.
Education: Bachelor’s degree in marketing, business, or a related field.
Platform Knowledge: Experience utilizing major ESP platforms such as Mailchimp, Campaigner, or Klaviyo.
Technical Skills: Basic understanding of HTML and CSS specifically for email layouts, ensuring templates render correctly across mobile and desktop.
Copywriting & Layout: Strong proofreading skills, an eye for clean visual hierarchy, and the ability to write engaging subject lines and clear calls-to-action (CTAs).
Analytical Mindset: Comfortable working with data, Excel spreadsheets, and Google Analytics to interpret campaign performance.

Technologies

Mailchimp
Campaigner
Klaviyo
HTML
CSS

Benefits

Competitive salary
Health, dental, and vision insurance
Life and disability benefits
401(k) with company match
Employee Stock Purchase Plan
Flexible Spending Accounts (FSAs)
Flexible Time Off
Volunteer Time Off
Paid holidays
Family building and caregiving support
Family Care and Parental leave
Fitness Reimbursement
Wellness programs

Preferred

Graphic Design: Experience using Canva or Adobe Creative Suite for creating promotional marketing assets.
Industry Experience: Background or experience working within healthcare, medical/dental verticals, or e-commerce environments.

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18d ago

Email Marketing Specialist - Corporate

Caesars Entertainment Las Vegas, NV

Las Vegas, NV

18d ago

Full time Campaign Management Communications Coordinator

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Job Description

Caesars Entertainment is seeking an on-site Corporate Email Marketing Specialist to support its Las Vegas properties. The role centers on increasing online room revenue and boosting guest engagement through targeted email newsletters, push notifications, rich messages, trigger-driven communications, lifecycle marketing, and promotional campaigns. Based in Las Vegas, this position partners with property and corporate teams to plan, execute, and optimize multi-channel programs that meet business objectives while upholding brand standards.

Responsibilities

Deliver email and mobile communications across campaigns
Coordinate design, content, and development teams to align on multiple interdependent deadlines
Suggest improvements to your work and to the work of team members
Develop and demonstrate subject matter expertise in email marketing
Implement complex emails, mobile messages, and campaigns
Establish relationships with key property contacts
Build and rigorously test each email, verifying copy, layout, links, and dynamic content while addressing potential spam risks
Perform thorough quality assurance to ensure flawless delivery
Carry out additional related duties as assigned

Education

Bachelor's Degree in Marketing, Business, Communication or related field.

Location

Las Vegas, NV (onsite)

Requirements

Bachelor's degree in Marketing, Business, Communication or related field
Digital marketing experience with a solid grasp of email design, subject lines, copy, testing, and calls to action
Proficiency with Microsoft Office tools (Excel, Word, Outlook)
Excellent written and verbal communication skills across all levels of the organization
Experience with ExactTarget/Salesforce Marketing Cloud, Airship, or other marketing execution software
Proficiency in Adobe Creative Suite, including Photoshop and Dreamweaver
Strong HTML experience for email; web design experience is a plus
Updated knowledge of email best practices in design, subject lines, layout, copy, and CTAs
Ability to maintain high integrity in regulated environments
Ability to edit HTML and create emails without relying on a WYSIWYG editor within the ESP
Proficiency in AMPscript or similar scripting to create variations within a single email
Ability to write and understand SOQL queries or database querying concepts
Excellent communication, writing, presentation, and follow-up skills
Demonstrated capacity to learn quickly and build on existing business foundations
Strong time and project management skills with meticulous attention to detail
Ability to work independently with minimal direction while contributing as part of a team
Strong planning and prioritization skills, with the ability to manage multiple high-priority projects and adapt to changing priorities
A passion for email marketing, result-driven mindset, and ability to handle multiple tasks while maintaining a positive attitude
Solid understanding of internet concepts and familiarity with content management tools, new media, and product development
Proven ability to manage multiple streams of work in a dynamic environment
Ability to work in environments with dust, secondhand smoke, varying noise and temperature levels, lighting, vibration, crowds, and air quality
Comfort working in a fast-paced setting

Technologies

ExactTarget
Salesforce Marketing Cloud
Airship
Microsoft Office (Excel, Word, Outlook)
Adobe Creative Suite (Photoshop, Dreamweaver)
AMPscript
SOQL
HTML

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23d ago

CRM & Email Marketing Assistant

Centerpointe Research Institute Hillsboro, OR

Hillsboro, OR

23d ago

$18 - $23/hr Full time Marketing Ai Marketing Analytics

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Job Description

Compensation

Hourly rate: USD 18 - 23

Location

Location: Hillsboro, OR (onsite)

Responsibilities

Create, test, and launch marketing emails using Keap and Mailchimp under guidance from the marketing team, with QA checks prior to every send
Assist with audience segmentation and upkeep of automated workflows
Utilize AI tools to accelerate template creation, campaign setup, and routine tasks
Support list hygiene with tools like ZeroBounce to maintain healthy bounce rates and spam complaint levels
Learn to monitor deliverability metrics, including inbox placement, sender reputation, and send performance
Document assets, templates, and workflows in Notion
Ensure each email aligns with its intended purpose
Assist with UTM parameters and tracking links to ensure accurate attribution of traffic and conversions
Help maintain Google Sheets dashboards consolidating data from multiple platforms
Support daily marketing performance reporting: email metrics, campaign results, list health
Leverage AI to identify patterns and flag data anomalies
Learn the proprietary software used to track campaign performance and deliverability
Develop a practical toolkit of AI tools relevant to marketing operations
Bring curiosity and initiative to identify AI-driven ways to reduce manual work
Stay current on new tools and share findings with the team

Requirements

Comfort with email marketing, CRM tools, or general marketing operations
Passion for AI tools and active use of them, even outside of work
Highly organized with the ability to manage details across multiple tasks
Proficient in Google Sheets or quick to develop that skill
Strong written communication; able to explain data insights in plain language
Self-directed and capable of asking thoughtful questions

Technologies

Keap
Mailchimp
Notion
ZeroBounce
Google Sheets
AI tools

Benefits

Health benefits
Dental benefits
Vision benefits
Paid time off (PTO)

Position Overview

Centerpointe Research Institute, a pioneer in personal development technology, reaches millions through the Holosync program. The marketing team operates with a direct-response mindset where email is a core revenue channel, and precision in every send matters. This full-time role emphasizes meticulous execution, ongoing learning, and gradual ownership of email marketing and related systems as AI tools are adopted.

What Sets the Right Candidate Apart

The ideal candidate may not have prior experience in this exact role but demonstrates the ability to figure things out, take the work seriously, and use available tools to perform well. A preference for clean dashboards, well-organized lists, and campaigns that land with impact signals a strong fit.

Why Work at Centerpointe

Most marketing roles focus on selling; this position aims to help people change their lives through Holosync technology, which has supported around 2.2 million people worldwide
The customer base includes individuals who have achieved real breakthroughs, which informs every email sent
Interest in personal growth, meditation, or brain science creates a meaningful connection to the work
Work with a small, tight-knit team in Hillsboro, Oregon, where longevity and collaboration are common

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