Email Marketing Specialist

Alliance Defending Freedom is seeking an Email Marketing Specialist to own the technical execution of its email program on Salesforce Marketing Cloud. This role focuses on building, running, and optimizing campaigns end-to-end, from segmentation and dynamic content to automation, testing, deliverability, and performance reporting. Reporting to the Sr. Director of Digital Marketing, you will work closely with content, design, and donor acquisition teams, along with CRM and data owners, to ensure timely, compliant outreach.

The position is based in Washington, DC (onsite), with a salary range of USD 77,800 - 110,600 per yearly. 3+ years of hands-on experience building email programs in Salesforce Marketing Cloud is required.

What you will do

• Build, QA, and send email campaigns in Email Studio, including one-time sends, recurring sends, and triggered messages
• Create and maintain templates, content blocks, and reusable dynamic content in Content Builder
• Manage send classifications, sender profiles, delivery profiles, and subscription or preference handling
• Design and build multi-step lifecycle programs in Journey Builder and Automation Studio, including welcome series, donor nurture, re-engagement, reactivation, and event follow-up; monitor automations for errors and resolve failures quickly
• Configure entry sources, decision splits, wait logic, and exit criteria
• Build and maintain audience segments using Data Extensions, Contact Builder, SQL, AMPscript, and filters, coordinating with CRM and data owners to configure and troubleshoot audience data flowing into Marketing Cloud
• Maintain list hygiene, data integrity, and consent or opt-out compliance
• Plan and execute A/B and multivariate tests across subject lines, content, send times, and audience
• Analyze email performance and provide clear reporting on opens, clicks, conversions, revenue, and list health
• Monitor sender reputation, bounce and complaint rates, and inbox placement; escalate issues to IT or vendors when needed (for example, IP warming and authentication setup)
• Ensure compliance with CAN-SPAM and applicable GDPR/CCPA, along with internal privacy standards
• Maintain documentation for processes, naming conventions, and folder structures aligned to established standards

Required qualifications

• Salesforce Certified Marketing Cloud Email Specialist certification (active)
• 3+ years of hands-on experience building and deploying email programs in Salesforce Marketing Cloud
• Working knowledge of Email Studio, Content Builder, Automation Studio, Journey Builder, and Contact Builder
• Proficiency in HTML/CSS for responsive email, plus AMPscript and SQL
• Experience with segmentation, dynamic content, and A/B testing
• Solid understanding of email deliverability and compliance requirements
• Strong attention to detail and a disciplined QA process
• Clear written and verbal communication, with the ability to collaborate across technical and non-technical teams

Technologies

• Salesforce Marketing Cloud, Email Studio, Content Builder, Journey Builder, Automation Studio, Contact Builder
• Data Extensions, SQL, AMPscript, HTML/CSS
• CAN-SPAM, GDPR, CCPA
• IP warming, Google Analytics 4, Domo, SSJS, APIs, Cloud Pages

Benefits

• 100% covered medical and dental insurance
• Medical and dependent care reimbursement
• Paid disability
• Long-term care
• Life insurance
• A 401(k) plan with a 4% company match
• Paid time off
• 12 paid holidays each year

Additional location information

• Scottsdale, AZ
• Lansdowne, VA
• Dallas, TX

Preferred qualifications

• Additional Salesforce certifications
• Experience integrating Marketing Cloud with Salesforce CRM, including Lead vs. Contact data structures
• Experience migrating from another ESP or marketing automation platform (for example, Pardot / Account Engagement)
• Familiarity with Google Analytics 4, Domo, or similar reporting and attribution tools
• Experience with SSJS, APIs, or Cloud Pages
• Bachelor's degree in marketing, communications, information systems, or equivalent experience
• Nonprofit, fundraising, or donor-based email experience