Senior Salesforce Marketing Cloud Technical Consultant

The Senior Salesforce Marketing Cloud Technical Consultant is accountable for end-to-end design, implementation, integration, and ongoing management of a Marketing Cloud environment. This role includes hands-on leadership across architecture, automation, deployment, and continuous optimization.

Key Responsibilities

• Design and implement Salesforce Marketing Cloud solutions from end to end.
• Build advanced Journey Builder, Automation Studio, Email Studio, and Contact Builder solutions.
• Develop complex SQL queries, data extensions, segmentation, and customer journeys.
• Create and maintain integrations between Marketing Cloud, Salesforce CRM, APIs, and external systems.
• Develop personalized and dynamic email campaigns using AMPscript and HTML/CSS.
• Manage data architecture, subscriber management, consent, and data quality.
• Troubleshoot complex Marketing Cloud, integration, automation, and data issues.
• Define best practices for scalability, security, deliverability, and performance.
• Collaborate with sales, marketing, IT, and engineering teams to support Marketing Cloud execution.
• Provide technical leadership and documentation for the Marketing Cloud environment.

Required Experience

• 7+ years of hands-on Salesforce experience, including substantial experience specifically with Salesforce Marketing Cloud.
• Proven track record designing and implementing enterprise-level Marketing Cloud solutions.
• Strong experience with Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions.
• Advanced SQL skills.
• Strong AMPscript, HTML, CSS, and email development experience.
• Experience integrating Marketing Cloud with Salesforce Sales Cloud and external APIs/systems.
• Strong understanding of data architecture, segmentation, personalization, automation, and email deliverability.
• Experience troubleshooting and optimizing large-scale marketing automation environments.
• Ability to independently lead projects through architecture, development, testing, deployment, and production.

Technical Skills and Tools

• Salesforce Marketing Cloud, Journey Builder, Automation Studio, Email Studio, Contact Builder
• SQL, Data Extensions
• AMPscript, HTML, CSS
• Salesforce CRM, Salesforce Sales Cloud
• APIs

Certifications

• Required: Salesforce Certified Marketing Cloud Email Specialist
• Required: Salesforce Certified Marketing Cloud Administrator
• Required: Salesforce Certified Marketing Cloud Consultant
• Required: Salesforce Certified Data Cloud Consultant
• Required: Salesforce Certified Marketing Cloud Developer
• Strongly preferred: Salesforce Certified Marketing Cloud Consultant (additional preference listed separately)
• Strongly preferred: Salesforce Certified Data Cloud Consultant or equivalent Data Cloud experience
• Certifications are important, but hands-on enterprise Marketing Cloud experience is mandatory; demonstrated ability to build and operate complex Marketing Cloud environments will be prioritized over certifications alone.

Compensation and Location

• Salary: USD 94,100 - 114,000 per year
• Location: Miami, FL (onsite)
• Work setup: In person