Director Sales & Marketing

Los Angeles Growth - Highgate Hotels is seeking a Director to lead both sales and marketing efforts onsite in Los Angeles, CA. This role is built for leaders who want to drive top line revenue, strengthen market positioning, and partner closely across teams while managing the sales and marketing budget.

What you’ll be responsible for

• Lead and drive top line revenue across traditional segments including group, volume transient, and catering.
• Assess and react to market trends, market share, and the competitive hotel environment.
• Develop and implement a marketing communications plan to support the hotel’s desired positioning and manage the sales and marketing budget for related initiatives.
• Serve as the hotel’s voice of the customer by communicating key issues and concerns across all levels of the organization.
• Use Smith Travel Research and hotel P&L reporting to support mix of sales, forecasting, group pace and a wide array of traditional hotel reporting.
• Understand and communicate factors impacting performance, including demand generators, supply and demand, and relevant economic conditions.
• Conduct competitive set reviews, SWOT analysis, and stay current on new supply.
• Use GEO source to develop a plan to penetrate primary markets.
• Build and execute key segment strategy and manage key accounts for both existing and target relationships.
• Design sales deployment schemes and market assignments, set sales goals to meet budget and market share targets, and manage group pace measurement.
• Manage sales activity and oversee the sales travel schedule.

Key requirements

• Bachelor’s degree preferred in Marketing.
• At least 3 years of experience as a sales leader, with prior hotel sales experience.
• Experience communicating with ownership groups and asset management.
• Proficiency managing and using DELPHI and PMS systems.
• Experience working collaboratively with revenue management.
• Strong communication and presentation skills, with excellent interpersonal skills and an ability to work in a team environment.
• Ability to direct, lead, train, motivate, and drive a direct sales team while building a cooperative and competitive team spirit.
• Proficient in MS Office including Word, Excel, and PowerPoint.
• Ability to multitask and prioritize departmental functions to meet deadlines.

Tools you’ll work with

• Smith Travel Research
• DELPHI
• PMS systems
• GEO source
• MS Office (Word, Excel, PowerPoint)

Benefits

• Medical, dental, and vision insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirement Plan with employer matching contributions
• Paid holidays, paid vacation, and paid sick leave (provided in accordance with applicable law)
• Employee assistance program (EAP)
• Educational opportunities / tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law
• Additional location-based benefits apply (including variations for Washington, Colorado, and California)
• Note: The benefits listed above do not apply to part-time positions

This job opening was posted on 10/8/2026 and will remain open for at least 75 days. Compensation type: Yearly.