Business Development Director

Business Development Director Marketing Jobs

3 jobs found

Today

Director of Business Development and Marketing

Bodman PLC Detroit, MI

Detroit, MI

Today

Full time Marketing Business Development Business Development Director

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Job Description

Lead the firm-wide strategy for business development and marketing in a Detroit, MI onsite role.

Responsibilities

Promote a business development mindset across the firm, with a focus on attorneys, including building a training calendar and leading or participating in education and best-practices sessions for attorneys at all levels
Stay current on market and business trends, the competitive landscape, and attorneys’ experiences and client relationships
Prepare and track the annual Marketing Budget; recommend major programs, upgrades, and marketing technology acquisitions; ensure BD and marketing investments align with firm-wide initiatives and related budgets
Monitor the BD and Marketing Department structure and recommend staffing changes to increase department service output
Manage and monitor BD and Marketing personnel activities, oversee significant project status, and provide mentoring to BD and Marketing staff
Prepare or coordinate BD and Marketing management reports
Manage relationships with consultants and vendors supporting firm BD efforts
Represent the firm professionally in interactions with participants in firm-sponsored activities and other business functions
Drive firm-wide activity and support for business development efforts that drive revenue and growth
Facilitate cross-selling initiatives to improve client experience and grow relationships with existing clients; leverage referral sources and networks for new business leads
Write, evaluate, and/or edit proposals and RFP responses; advise attorneys on best practices, including improving the process and supporting pitch teams and follow-up/debrief activities
Track proposal/RFP results and advise on pricing strategies and necessary approvals
Create business development plan templates and assist attorneys in developing and implementing their plans
Provide intelligence research on industries, companies, and competitors
Participate in formal and informal attorney coaching and strategy sessions
Monitor brand equity and competitive positioning; recommend activities that increase awareness among key audiences
Ensure public relations activities align with firm goals and help position the firm, its practices, and attorneys as leaders in key industries
Direct development and execution of client communication programs, digital marketing strategies (including social media), and interactive campaigns
Establish processes to keep marketing collateral and website content up to date and easy to access
Participate in new attorney onboarding; maintain the onboarding checklist
Manage award and ranking submission processes, including gathering data, assembling, editing, and obtaining approvals
Draft or oversee drafting, editing, and dissemination of internal communications and newsletters
Lead media relations as the primary media contact; vet and respond to media inquiries in consultation with firm management and/or client relationship managers; guide on sensitive issues; recommend retaining outside PR counsel as needed
Draft, approve, and/or seek approval of media releases; provide guidance on external firm release and publication content
Serve as a primary contact for incoming client and potential client inquiries
Develop content for and oversee maintenance of Bodman’s websites
Oversee operation and development of the firm’s CRM system
Oversee creation and editing of graphics and photographs for internal and external marketing projects
Work with Marketing Partners, Marketing Committee, and the Chief Strategy Officer
Direct and manage all activities of the Business Development and Marketing Department and support implementation of the firm’s strategic plan related to business development
Generate new ideas and strategies for the firm’s BD and marketing efforts
Work directly with individual attorneys, practice groups, and client and industry teams as necessary
Exercise independent judgment and discretion; maintain good working relationships across the firm
Preserve confidentiality of client and firm information
Support the expectation that every Bodman attorney prioritizes business development and nurtures client relationships for both existing and prospective clients

Requirements

Four-year degree in marketing, business, communications, or a related field OR a four-year degree in an unrelated field with relevant work experience
10+ years of experience in BD, marketing, or communications/journalism, including 3 years in a managerial role, plus prior experience in a professional services setting
Superior oral and written communication skills, including editing written work for content, style, and consistency
Ability to work independently
Superior interpersonal skills and professional demeanor
Strong computer skills, including Microsoft 365 Suite, and ability to learn and recommend new technologies
Ability to manage and prioritize multiple projects and complete them on time
Ability to work as necessary and travel occasionally to perform essential duties
Ability to adhere to all general office rules and procedures

Technologies

Microsoft 365 Suite
CRM system
Social media

Location: Detroit, MI (onsite)

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Today

Director of Business Development and Marketing

Bodman Detroit, MI

Detroit, MI

Today

Full time Manager Marketing Application Support

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Job Description

Grow revenue and strengthen the firm’s market position as Director of Business Development and Marketing at Bodman. This hybrid role in Detroit, MI leads the Business Development and Marketing Department and helps implement the firm’s strategic plan through marketing, communications, and BD initiatives. You will partner closely with Marketing Partners, the Marketing Committee, and the Chief Strategy Officer, with a focus on business development and growth.

What you’ll deliver

Build a business development mindset firm-wide, especially with attorneys, including developing a training calendar and participating in or leading education and best practices sessions across all levels.
Stay current on market and business trends, the competitive landscape, and attorneys’ experiences and client relationships.
Oversee the annual Marketing Budget, tracking spend, recommending major programs and upgrades, and evaluating marketing technology acquisitions to ensure alignment with firm-wide priorities and budgets.
Monitor departmental structure and recommend staffing changes to improve service output.
Manage and mentor BD and Marketing personnel, overseeing progress on significant projects and ensuring accountability through management reporting.
Manage vendor and consultant relationships that support firm BD efforts.
Represent the firm professionally in interactions with participants in firm-sponsored activities and other business functions.
Drive high levels of firm-wide support for business development activities that contribute to revenue and growth.
Facilitate cross-selling to enhance the client experience and grow relationships, leveraging referral sources and networks for new business leads.

Marketing, communications, and client growth

Write, evaluate, edit, and advise on proposals and RFP responses, including pitch team preparation and support for follow-up and debrief activities; track results and advise on pricing strategies and approvals.
Create BD plan templates and support attorneys in developing and implementing their plans.
Provide intelligence research on industries, companies, and competitors.
Participate in formal and informal attorney coaching and strategy sessions.
Monitor brand equity and competitive positioning, advising on actions that increase awareness among key audiences.
Ensure public relations activities align with firm goals and position the firm, practices, and attorneys as leaders, particularly in key industries.
Direct client communication programs, digital marketing strategies (including social media), and interactive campaigns.
Maintain up-to-date marketing collateral and web content, with processes that keep materials accessible.
Support new attorney onboarding by maintaining the onboarding checklist.
Manage award and ranking submissions, including gathering data, assembling, editing, and securing approvals.
Draft or oversee drafting, editing, and dissemination of internal communications and newsletters.

Media relations and systems oversight

Serve as the primary media relations contact, vetting and responding to media inquiries in consultation with firm management and/or client relationship managers, as appropriate.
Provide guidance on sensitive media issues, recommend outside PR counsel when needed, and draft, approve, and/or seek approval of media releases.
Serve as a primary contact for incoming client and potential client inquiries.
Develop content for and oversee maintenance of Bodman’s websites.
Oversee operation and development of the CRM system, and manage graphics and photographic support for internal and external marketing projects.

Requirements

A four-year degree in marketing, business, communications, or a related field OR a four-year degree in an unrelated field in conjunction with relevant work experience.
10+ years of experience in BD, marketing, or communications/journalism, including three years in a managerial role, and prior experience in a professional services setting.
Superior oral and written communication skills, including the ability to edit content for style and consistency.
Ability to work independently.
Superior interpersonal skills and a professional demeanor.
Strong computer skills, including Microsoft 365 Suite, and the ability to learn and recommend new technologies.
Ability to manage and prioritize multiple projects and complete them on time.
Ability to work when necessary and travel occasionally to perform essential duties.
Ability to adhere to office rules and procedures.
Ability to exercise independent judgment and discretion, maintain confidentiality of client and firm information, and preserve good working relationships across the firm.

Department, type, and tools

Department: Business Development/Marketing
Employment type: Permanent, Full Time
Workplace type: Hybrid
Location: Detroit, MI
Technologies: Microsoft 365 Suite, CRM system

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1d ago

Director of Marketing and Business Development

Arroyo Vista Nursing Center San Diego, CA

San Diego, CA

1d ago

$100k - $150k/yr Full time Marketing Business Development Business Development Director

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Job Description

Arroyo Vista Nursing Center seeks a Director of Marketing and Business Development to lead growth-focused marketing strategy and support admissions and referral operations onsite in San Diego.

Responsibilities

Lead marketing efforts to drive brand awareness and strengthen market presence
Develop and implement comprehensive marketing strategies aligned to business objectives and growth goals
Serve as a liaison for skilled nursing facilities, assigned hospitals, and designated referral sources for families
Build relationships with hospitals that generate patient referrals and admissions
Assess clinical needs of potential and existing residents to confirm the facility can treat each resident
Promote facility services to encourage resident referrals
Supervise or facilitate the admissions process according to established policies and procedures
Admit, transfer, and discharge residents in accordance with established policies and procedures
Obtain resident or guardian signatures on all required permits, releases, authorizations, and related documentation
Maintain accurate resident records including residents’ level of care and assigned room numbers
Maintain various registries as directed, including registries for admission and discharge
Notify nursing service when a resident arrives to ensure nursing escorts the resident to the assigned room
Maintain a resident waiting list in line with established policies and procedures
Develop and execute strategic marketing plans to meet company goals and objectives
Lead a team of marketing professionals to create compelling campaigns across multiple channels
Collaborate with cross-functional teams to align marketing strategies with overall business objectives
Manage marketing initiative budgets and optimize spending for maximum ROI

Requirements

2 to 3 years of sales and/or marketing in healthcare; long-term care marketing experience preferred
Familiarity with admissions processes at a sub-acute, SNF, or rehab facility
Experience with understanding patient insurance requirements including Medicare, Medicaid, and managed care subacute guidelines
Ability to establish effective working relationships with social workers, nurses, physicians, and case managers in assigned hospitals and other medical facilities
Excellent organization and detail orientation for documentation
Superior follow-up skills and ability to organize and prioritize numerous tasks
Professional telephone skills to handle referral calls effectively and efficiently
Computer experience; understanding of hospitals EHR systems preferred
Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred
Proven experience as a Marketing Manager or Director in a fast-paced environment
Strong leadership skills with ability to inspire and motivate a team
Excellent communication skills with ability to present ideas effectively
Strategic thinker with a data-driven approach to decision-making

Technologies

Hospitals EHR system

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Paid time off
Retirement plan

Job type: Full-time
Pay: $100,000.00 - $150,000.00 per year
Work location: In person
Location: San Diego, CA (onsite)

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Business Development Director Marketing Jobs

Director of Business Development and Marketing

Director of Business Development and Marketing

Director of Marketing and Business Development

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