Director of Marketing and Business Development

Arroyo Vista Nursing Center seeks a Director of Marketing and Business Development to lead growth-focused marketing strategy and support admissions and referral operations onsite in San Diego.

Responsibilities

• Lead marketing efforts to drive brand awareness and strengthen market presence
• Develop and implement comprehensive marketing strategies aligned to business objectives and growth goals
• Serve as a liaison for skilled nursing facilities, assigned hospitals, and designated referral sources for families
• Build relationships with hospitals that generate patient referrals and admissions
• Assess clinical needs of potential and existing residents to confirm the facility can treat each resident
• Promote facility services to encourage resident referrals
• Supervise or facilitate the admissions process according to established policies and procedures
• Admit, transfer, and discharge residents in accordance with established policies and procedures
• Obtain resident or guardian signatures on all required permits, releases, authorizations, and related documentation
• Maintain accurate resident records including residents’ level of care and assigned room numbers
• Maintain various registries as directed, including registries for admission and discharge
• Notify nursing service when a resident arrives to ensure nursing escorts the resident to the assigned room
• Maintain a resident waiting list in line with established policies and procedures
• Develop and execute strategic marketing plans to meet company goals and objectives
• Lead a team of marketing professionals to create compelling campaigns across multiple channels
• Collaborate with cross-functional teams to align marketing strategies with overall business objectives
• Manage marketing initiative budgets and optimize spending for maximum ROI

Requirements

• 2 to 3 years of sales and/or marketing in healthcare; long-term care marketing experience preferred
• Familiarity with admissions processes at a sub-acute, SNF, or rehab facility
• Experience with understanding patient insurance requirements including Medicare, Medicaid, and managed care subacute guidelines
• Ability to establish effective working relationships with social workers, nurses, physicians, and case managers in assigned hospitals and other medical facilities
• Excellent organization and detail orientation for documentation
• Superior follow-up skills and ability to organize and prioritize numerous tasks
• Professional telephone skills to handle referral calls effectively and efficiently
• Computer experience; understanding of hospitals EHR systems preferred
• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred
• Proven experience as a Marketing Manager or Director in a fast-paced environment
• Strong leadership skills with ability to inspire and motivate a team
• Excellent communication skills with ability to present ideas effectively
• Strategic thinker with a data-driven approach to decision-making

Technologies

• Hospitals EHR system

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Retirement plan

• Job type: Full-time
• Pay: $100,000.00 - $150,000.00 per year
• Work location: In person
• Location: San Diego, CA (onsite)