Programmatic Advertising

Programmatic Advertising Marketing Jobs

3 jobs found

7d ago

Marketing Specialist

University of Wisconsin Whitewater Whitewater, WI

Whitewater, WI

7d ago

$52k - $62k/yr Full time Marketing Brand Management Campaign Management

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Job Description

Marketing Specialist in the College of Business and Economics at UW-Whitewater focuses on developing, executing, and measuring multi-channel marketing initiatives to support enrollment, brand awareness, and institutional visibility.

Responsibilities

Create, deploy, and distribute marketing materials across multiple channels using appropriate tools.
Lead multi-channel campaigns from concept to launch, ensuring branding consistency at every touchpoint.
Liaise with vendors, designers, and agency partners to produce and place creative assets on schedule and within budget.
Support event marketing and recruitment efforts, including on-campus and off-campus visits, email outreach, high school engagement, and signature college events.
Help develop and execute strategic marketing plans based on research and established strategies.
Identify opportunities to strengthen brand presence and campaign effectiveness across earned, owned, and paid channels.
Assist in planning and running paid media campaigns across digital, programmatic, social, and out-of-home channels.
Collect, analyze, summarize, and share data and trends relevant to ongoing or upcoming marketing activities.
Prepare performance reports and contribute to campaign optimization based on data-driven insights.
Track higher education marketing trends to inform evidence-based strategic decisions.
Supervise and mentor student marketing staff.
Collaborate with campus and college partners including Advising, Admissions, and various departments, centers, and institutes.
Serve on departmental and university committees as appropriate.
Perform additional duties as assigned.
Other duties as assigned.

Requirements

Bachelor’s degree in marketing, communications, business, or a closely related field, or an equivalent combination of education and professional experience.
Minimum two years of progressively responsible marketing experience with demonstrated results across multiple channels.
Proficiency in digital marketing tools, social media platforms, and content production.
Experience using marketing analytics to evaluate performance and guide decision-making.
Strong written and verbal communication skills with the ability to develop content for varied audiences and purposes.
Demonstrated ability to manage multiple projects simultaneously with attention to detail and independence.

Technologies

Google Ads
Meta Business Suite
LinkedIn
Programmatic advertising
Stack Adapt
Monday.com
Slate
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Acrobat
Adobe Express
Canva

Benefits

Starting annual salary within a range of $52,000 to $62,000
Excellent benefits package

How to Apply

Applications received by July 30, 2026 are ensured full consideration.
The most qualified applicants will be invited to participate in the next step of the selection process.
Only complete application packages will be considered.
This includes online submission of Cover Letter, Resume, and names and contact information for three professional references.

Department: College of Business and Economics

Preferred Qualifications

Experience in higher education marketing, enrollment marketing, or a mission-driven institutional environment
Familiarity with paid media platforms (Google Ads, Meta Business Suite, LinkedIn, programmatic, Stack Adapt) and campaign management
Experience supervising student workers or junior team members
Knowledge of brand management principles and integrated marketing planning
Experience with project management software (eg, Monday.com) and marketing analytics dashboards
Experience with customer relationship management programs (Slate)
Experience with graphic design software (Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat, Adobe Express, Canva)

Knowledge, Skills and Abilities

Ability to interact respectfully with people from diverse socioeconomic, cultural, and ethnic backgrounds
Willingness and ability to be an active participant in following applicable safety rules and regulations including necessary training and drills

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16d ago

Assistant/Associate Director of Programmatic Advertising - Executive Marketing Strategy

Hachette Book Group New York, NY

New York, NY

16d ago

$80k - $95k/yr Full time Manager Amazon Ads Associate Director

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Job Description

Assistant/Associate Director of Programmatic Advertising at Hachette Book Group in New York, NY (hybrid), leading planning, execution, optimization, and reporting for adult programmatic campaigns with a small team, reporting to the Director of Advertising within the Executive Marketing Strategy department and advising on strategy, budgeting, and cross-imprint communications; salary range USD 80,000 - 95,000 per year.

Responsibilities

Oversee planning, execution, and optimization for full funnel programmatic advertising campaigns across roughly 20 publishing groups, bringing hundreds of frontlist titles to market alongside a backlist of bestselling and acclaimed titles.
Leverage internal reporting tools to build data driven recommendations and planning, continually testing new ideas, practices, and trends to elevate HBG's programmatic work.
Partner with title marketers to establish campaign goals and audience targets, ensuring marketers understand the campaigns currently in market.
Maintain a reporting workflow using HBG data resources with an eye toward profitability and KPIs, while enabling imprint marketers for internal and external meetings.
Stay current on leading and emerging marketing practices in publishing and related industries, sharing best practices through reports, newsletters, and internal meetings.
Support the Advertising Director in building out the programmatic division infrastructure to enable innovative, flexible work and high touch collaboration with imprint advertising liaisons.
Assist in developing ad tech infrastructure across new and existing programmatic platforms.

Requirements

Experience with multiple programmatic platforms including Meta, Amazon, Google, TikTok, and Reddit.
Experience with project management software is a plus.
Strong understanding of digital ad statistics, benchmarks, and reporting, with the ability to translate insights into actionable audience targeting strategies that grow author audiences and conversions.
Ability to analyze sales and marketing trends and use research to contribute to proactive marketing campaigns and plans.
Capability to balance innovative, data driven brainstorming with meticulous attention to detail and deadlines.
Experience managing a small team and mentoring younger team members on platform techniques.
Proficiency in managing large budgets effectively with strong return on investment.
Excellent verbal and written communication skills, able to engage diverse audiences in both individual and group settings.
Demonstrated ability to drive change and innovation by improving work product or process, and to challenge established norms when appropriate.
Proven track record of building supportive, constructive relationships inside and outside the organization; leads collaboration for mutual benefit.

Technologies

Meta
Amazon
Google
TikTok
Reddit

Benefits

medical
dental
vision
basic and supplemental life
short term and long term disability
accidental death and dismemberment
critical illness
hospital indemnity
long term care
health and dependent care FSA
commuter benefit plan
employee assistance program
tuition reimbursement
travel assistance
401(k)
discretionary bonus program
PTO including 15 vacation days, 3 personal days, 10 holidays and generous sick leave
group discounts on auto and home insurance and legal services

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16d ago

Sr. Recruitment Marketing Specialist

Dutch Bros Coffee Tempe, AZ

Tempe, AZ

16d ago

Full time Marketing Senior Analytics

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Job Description

The Senior Recruitment Marketing Specialist will lead Dutch Bros Coffee's employer brand and candidate marketing programs, overseeing CRM strategy, paid media, and social content to attract and engage talent. This onsite role is based in Tempe, Arizona.

Position overview

We are seeking a data driven marketer with storytelling finesse who can turn a brand’s culture into a magnet for top talent. The Senior Recruitment Marketing Specialist will drive and elevate our employer brand across channels and campaigns.

Responsibilities

CRM Strategy, Building & Deployment: Serve as the strategic owner of the Candidate Relationship Management (CRM) platform, designing multi-touch nurture journeys, segmenting talent pools (including passive candidates, alumni, and high-potential candidates), writing copy, building automated workflows, and deploying campaigns from concept to send.
Driving Talent Funnels: Maintain a steady applicant flow across all shop footprints by launching targeted recruitment campaigns and optimizing high-volume talent acquisition strategies.
Maintain Recruitment Marketing Budget & Vendor Relations: Oversee daily budget tracking and spending; maintain productive vendor relationships to ensure cost efficiency and contract compliance.
Paid Media & Programmatic Advertising: Define and implement the recruitment advertising strategy; manage budgets and optimize programmatic ad spend to reach the right talent pools at the lowest possible cost per hire.
Social Media & Content Partnership: Collaborate with internal Culture and Corporate Brand teams to co-create authentic, high-impact content for LinkedIn, Instagram, and TikTok.
Reputation Management (Glassdoor & Beyond): Own the employer presence on Glassdoor, Indeed, and other review sites; monitor reviews, craft authentic responses, and leverage insights to continuously improve our employer reputation.
Data & Analytics: Track, analyze, and report on key recruitment marketing metrics (e.g., cost per application, CRM open/conversion rates, social media growth, and source of hire); use data to pivot strategies in real time.

Requirements

Minimum four years of experience in Recruitment Marketing, Employer Branding, or traditional growth marketing / lead generation.
Ability to think big-picture about candidate journeys, while also hands-on building the actual campaigns and infrastructure.
Hands-on experience building and deploying workflows within Candidate CRMs (e.g., Beamery, Gem, Phenom) and managing programmatic job advertising tools (e.g., Appcast, Recruitics) is preferred.
Deep understanding of what resonates on LinkedIn versus Instagram versus TikTok; ability to track social trends and translate them into employer brand wins.
Focus on conversions in addition to clicks; comfortable tracking a candidate journey from a TikTok video or a Glassdoor review to an offer.
Exceptional stakeholder management skills; able to bridge recruiting and other organizational stakeholders.

Technologies

Beamery
Gem
Phenom
Appcast
Recruitics
LinkedIn
Instagram
TikTok
Glassdoor
Indeed

Compensation

Dependent on Experience

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Programmatic Advertising Marketing Jobs

Marketing Specialist

Assistant/Associate Director of Programmatic Advertising - Executive Marketing Strategy

Sr. Recruitment Marketing Specialist

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