Marketing Specialist

Marketing Specialist in the College of Business and Economics at UW-Whitewater focuses on developing, executing, and measuring multi-channel marketing initiatives to support enrollment, brand awareness, and institutional visibility.

Responsibilities

• Create, deploy, and distribute marketing materials across multiple channels using appropriate tools.
• Lead multi-channel campaigns from concept to launch, ensuring branding consistency at every touchpoint.
• Liaise with vendors, designers, and agency partners to produce and place creative assets on schedule and within budget.
• Support event marketing and recruitment efforts, including on-campus and off-campus visits, email outreach, high school engagement, and signature college events.
• Help develop and execute strategic marketing plans based on research and established strategies.
• Identify opportunities to strengthen brand presence and campaign effectiveness across earned, owned, and paid channels.
• Assist in planning and running paid media campaigns across digital, programmatic, social, and out-of-home channels.
• Collect, analyze, summarize, and share data and trends relevant to ongoing or upcoming marketing activities.
• Prepare performance reports and contribute to campaign optimization based on data-driven insights.
• Track higher education marketing trends to inform evidence-based strategic decisions.
• Supervise and mentor student marketing staff.
• Collaborate with campus and college partners including Advising, Admissions, and various departments, centers, and institutes.
• Serve on departmental and university committees as appropriate.
• Perform additional duties as assigned.
• Other duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, business, or a closely related field, or an equivalent combination of education and professional experience.
• Minimum two years of progressively responsible marketing experience with demonstrated results across multiple channels.
• Proficiency in digital marketing tools, social media platforms, and content production.
• Experience using marketing analytics to evaluate performance and guide decision-making.
• Strong written and verbal communication skills with the ability to develop content for varied audiences and purposes.
• Demonstrated ability to manage multiple projects simultaneously with attention to detail and independence.

Technologies

• Google Ads
• Meta Business Suite
• LinkedIn
• Programmatic advertising
• Stack Adapt
• Monday.com
• Slate
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Adobe Acrobat
• Adobe Express
• Canva

Benefits

• Starting annual salary within a range of $52,000 to $62,000
• Excellent benefits package

How to Apply

• Applications received by July 30, 2026 are ensured full consideration.
• The most qualified applicants will be invited to participate in the next step of the selection process.
• Only complete application packages will be considered.
• This includes online submission of Cover Letter, Resume, and names and contact information for three professional references.

Department: College of Business and Economics

Preferred Qualifications

• Experience in higher education marketing, enrollment marketing, or a mission-driven institutional environment
• Familiarity with paid media platforms (Google Ads, Meta Business Suite, LinkedIn, programmatic, Stack Adapt) and campaign management
• Experience supervising student workers or junior team members
• Knowledge of brand management principles and integrated marketing planning
• Experience with project management software (eg, Monday.com) and marketing analytics dashboards
• Experience with customer relationship management programs (Slate)
• Experience with graphic design software (Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat, Adobe Express, Canva)

Knowledge, Skills and Abilities

• Ability to interact respectfully with people from diverse socioeconomic, cultural, and ethnic backgrounds
• Willingness and ability to be an active participant in following applicable safety rules and regulations including necessary training and drills