Marketing Jobs in Whitewater, WI

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7d ago

Marketing Specialist

University of Wisconsin Whitewater Whitewater, WI

Whitewater, WI

7d ago

$52k - $62k/yr Full time Marketing Brand Management Campaign Management

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Job Description

Marketing Specialist in the College of Business and Economics at UW-Whitewater focuses on developing, executing, and measuring multi-channel marketing initiatives to support enrollment, brand awareness, and institutional visibility.

Responsibilities

Create, deploy, and distribute marketing materials across multiple channels using appropriate tools.
Lead multi-channel campaigns from concept to launch, ensuring branding consistency at every touchpoint.
Liaise with vendors, designers, and agency partners to produce and place creative assets on schedule and within budget.
Support event marketing and recruitment efforts, including on-campus and off-campus visits, email outreach, high school engagement, and signature college events.
Help develop and execute strategic marketing plans based on research and established strategies.
Identify opportunities to strengthen brand presence and campaign effectiveness across earned, owned, and paid channels.
Assist in planning and running paid media campaigns across digital, programmatic, social, and out-of-home channels.
Collect, analyze, summarize, and share data and trends relevant to ongoing or upcoming marketing activities.
Prepare performance reports and contribute to campaign optimization based on data-driven insights.
Track higher education marketing trends to inform evidence-based strategic decisions.
Supervise and mentor student marketing staff.
Collaborate with campus and college partners including Advising, Admissions, and various departments, centers, and institutes.
Serve on departmental and university committees as appropriate.
Perform additional duties as assigned.
Other duties as assigned.

Requirements

Bachelor’s degree in marketing, communications, business, or a closely related field, or an equivalent combination of education and professional experience.
Minimum two years of progressively responsible marketing experience with demonstrated results across multiple channels.
Proficiency in digital marketing tools, social media platforms, and content production.
Experience using marketing analytics to evaluate performance and guide decision-making.
Strong written and verbal communication skills with the ability to develop content for varied audiences and purposes.
Demonstrated ability to manage multiple projects simultaneously with attention to detail and independence.

Technologies

Google Ads
Meta Business Suite
LinkedIn
Programmatic advertising
Stack Adapt
Monday.com
Slate
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Acrobat
Adobe Express
Canva

Benefits

Starting annual salary within a range of $52,000 to $62,000
Excellent benefits package

How to Apply

Applications received by July 30, 2026 are ensured full consideration.
The most qualified applicants will be invited to participate in the next step of the selection process.
Only complete application packages will be considered.
This includes online submission of Cover Letter, Resume, and names and contact information for three professional references.

Department: College of Business and Economics

Preferred Qualifications

Experience in higher education marketing, enrollment marketing, or a mission-driven institutional environment
Familiarity with paid media platforms (Google Ads, Meta Business Suite, LinkedIn, programmatic, Stack Adapt) and campaign management
Experience supervising student workers or junior team members
Knowledge of brand management principles and integrated marketing planning
Experience with project management software (eg, Monday.com) and marketing analytics dashboards
Experience with customer relationship management programs (Slate)
Experience with graphic design software (Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat, Adobe Express, Canva)

Knowledge, Skills and Abilities

Ability to interact respectfully with people from diverse socioeconomic, cultural, and ethnic backgrounds
Willingness and ability to be an active participant in following applicable safety rules and regulations including necessary training and drills

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