Assistant/Associate Director of Programmatic Advertising - Executive Marketing Strategy

Assistant/Associate Director of Programmatic Advertising at Hachette Book Group in New York, NY (hybrid), leading planning, execution, optimization, and reporting for adult programmatic campaigns with a small team, reporting to the Director of Advertising within the Executive Marketing Strategy department and advising on strategy, budgeting, and cross-imprint communications; salary range USD 80,000 - 95,000 per year.

Responsibilities

• Oversee planning, execution, and optimization for full funnel programmatic advertising campaigns across roughly 20 publishing groups, bringing hundreds of frontlist titles to market alongside a backlist of bestselling and acclaimed titles.
• Leverage internal reporting tools to build data driven recommendations and planning, continually testing new ideas, practices, and trends to elevate HBG's programmatic work.
• Partner with title marketers to establish campaign goals and audience targets, ensuring marketers understand the campaigns currently in market.
• Maintain a reporting workflow using HBG data resources with an eye toward profitability and KPIs, while enabling imprint marketers for internal and external meetings.
• Stay current on leading and emerging marketing practices in publishing and related industries, sharing best practices through reports, newsletters, and internal meetings.
• Support the Advertising Director in building out the programmatic division infrastructure to enable innovative, flexible work and high touch collaboration with imprint advertising liaisons.
• Assist in developing ad tech infrastructure across new and existing programmatic platforms.

Requirements

• Experience with multiple programmatic platforms including Meta, Amazon, Google, TikTok, and Reddit.
• Experience with project management software is a plus.
• Strong understanding of digital ad statistics, benchmarks, and reporting, with the ability to translate insights into actionable audience targeting strategies that grow author audiences and conversions.
• Ability to analyze sales and marketing trends and use research to contribute to proactive marketing campaigns and plans.
• Capability to balance innovative, data driven brainstorming with meticulous attention to detail and deadlines.
• Experience managing a small team and mentoring younger team members on platform techniques.
• Proficiency in managing large budgets effectively with strong return on investment.
• Excellent verbal and written communication skills, able to engage diverse audiences in both individual and group settings.
• Demonstrated ability to drive change and innovation by improving work product or process, and to challenge established norms when appropriate.
• Proven track record of building supportive, constructive relationships inside and outside the organization; leads collaboration for mutual benefit.

Technologies

• Meta
• Amazon
• Google
• TikTok
• Reddit

Benefits

• medical
• dental
• vision
• basic and supplemental life
• short term and long term disability
• accidental death and dismemberment
• critical illness
• hospital indemnity
• long term care
• health and dependent care FSA
• commuter benefit plan
• employee assistance program
• tuition reimbursement
• travel assistance
• 401(k)
• discretionary bonus program
• PTO including 15 vacation days, 3 personal days, 10 holidays and generous sick leave
• group discounts on auto and home insurance and legal services