Chinook Medical Gear, a Tulsa-based organization, is looking for a hands-on Digital Marketing & Website Manager to lead its online presence and digital initiatives. The role blends technical SEO, paid media, content creation, and analytics to grow visibility, traffic, and lead generation across channels.
Overview
We are seeking a highly skilled and innovative Digital Marketing & Website Manager to lead our online presence and digital marketing initiatives. This pivotal role involves developing and executing comprehensive strategies to enhance brand visibility, drive website traffic, and optimize digital campaigns across multiple channels. The ideal candidate will possess a strong technical background combined with creative flair, enabling them to manage content creation, SEO, paid advertising, and website management.
Responsibilities
- Develop, implement, and oversee integrated digital marketing strategies aligned with organizational goals.
- Manage and optimize the company website using WordPress, ensuring content is current, engaging, and SEO-friendly.
- Conduct keyword research and use SEO tools to improve organic rankings and visibility.
- Manage paid advertising campaigns across Google Ads (AdWords), Facebook Advertising, and other social platforms to maximize ROI.
- Utilize analytics tools to monitor website performance, user behavior, and campaign effectiveness.
- Create engaging content for websites, blogs, email campaigns, and social media that resonates with target audiences.
- Coordinate social media management across platforms to boost engagement and brand awareness.
- Implement conversion optimization techniques to improve user experience and increase leads or sales.
- Collaborate with graphic designers using Adobe Photoshop and Creative Suite for visual content creation.
- Use marketing automation platforms to streamline campaigns and nurture leads.
- Monitor industry trends in digital marketing, SEM, performance marketing, and e-commerce to keep strategies current.
- Maintain detailed reports on campaign performance and analyze data to inform future initiatives.
- Ensure compliance with best practices in digital advertising standards and privacy regulations.
Requirements
- Proven experience in digital marketing management with emphasis on website administration and online advertising campaigns.
- Strong proficiency with SEO tools such as SEMrush or Moz; familiarity with Google Ads (AdWords) platform.
- Experience in content creation, copywriting, graphic design, and social media management.
- Hands-on experience with WordPress or similar CMS for website updates and maintenance.
- Knowledge of HTML, CSS, and JavaScript for website customization.
- SQL skills for data analysis tasks.
- Experience using analytics tools like Google Analytics to track performance metrics.
- Background in managing paid campaigns across social platforms including Facebook Advertising.
- Familiarity with marketing automation tools for email campaigns and lead nurturing.
- Understanding of B2B marketing strategies within digital environments.
- Ability to analyze data effectively to optimize campaign results and improve digital performance.
Technologies
- WordPress
- Google Analytics
- SEMrush
- Moz
- Google Ads (AdWords)
- Facebook Advertising
- Adobe Photoshop
- Adobe Creative Suite
- HTML
- CSS
- JavaScript
- SQL
- Marketing automation platforms
Benefits
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Job Details
Location: Tulsa, OK (onsite)
Salary: USD 60,000 - 75,000 per year
Work location: In person
Application Questions
- This is a fulltime onsite position that requires 40 to 45 hours per week. Can you commit to 40 to 45 hours per week in-office?
- This position requires "Whole-Brain Thinking". Do you have the capacity to leverage both the analytical/logical "left brain" and the creative/intuitive "right brain"?
- This position does not allow you to work on marketing projects that support other companies while in-office, nor can you bring your own computer to work. Can you commit to working solely on our company's marketing projects during your time in office?
- We often do flash sales on overstock or short-dated products. Do you have experience in short-term, one-time sales promotions that create urgency?
