MarketingJobs.io
← Back to all jobs
WebFX

Jr. Web Marketing Specialist - Analytics Track

WebFX
Harrisburg, PA $47k - $50k/yr Full time Posted 10d ago
Marketing Analytics Campaign Management Content Marketing Digital Marketing Email Marketing Entry Level Google Ads Google Analytics Marketing Analytics Marketing Strategy Paid Advertising Project Management Reporting and Analytics Search Engine Marketing
Apply Now

Job Description

Explore a growth-focused, in-office role in Harrisburg, PA. This entry-level Jr. Web Marketing Specialist on the Analytics Track provides comprehensive training, clear career growth, and hands-on experience across SEO, PPC, content planning, CRO, email marketing, and analytics. You will learn and advance within a fully on-site environment, supported by mentors and a structured development path.

Benefits

  • Extensive on the job training and ongoing career development
  • Initial career kickstart program to build foundational hard skills in the first months
  • Continued advanced training sessions led by industry experts as you progress
  • Regular on-site Lunch-and-Learns to support learning and collaboration
  • Structured career growth and upward progression paths
  • Junior roles serve as starting points on an upward promotion track within WebFX
  • Promotions based on merit for team members who meet or exceed performance targets
  • Regular one-on-one check-ins with a manager to support development
  • Potential advancement route for the Analytics Track includes:
    • Digital Marketing Specialist
    • Digital Marketing Analyst
    • Digital Marketing Consultant
    • Lead Internet Marketing Consultant
    • Sr. Internet Marketing Consultant
  • Hands-on, in-person experience alongside a team of industry experts
  • This fully in-office role is based at the riverside campus in Harrisburg, PA, with opportunities to evolve as tenure grows

Responsibilities

  • Develop and implement data-driven SEO strategies and optimizations for clients
  • Plan and manage PPC campaigns, including Google Ads, to drive positive client outcomes
  • Outline content strategy and create briefs for the copywriting team
  • Lead CRO projects and advise on CRO best practices for clients
  • Plan and execute email marketing campaigns
  • Perform light edits on client websites to fix issues and implement content
  • Analyze campaign performance in Google Analytics and RevenueCloudFX and prepare monthly reports
  • Interpret web analytics, demographics, market research, and buyer behavior to refine strategies
  • Conduct industry research including competitor analysis and keyword research
  • Run A/B tests, usability tests, and conversion rate testing to identify effective approaches and provide recommendations
  • Collaborate with senior digital marketers on large client campaigns and accounts
  • Join client meetings alongside senior marketers to report on strategy and results

Requirements

  • Bachelor's Degree
  • GPA 3.4 or above

Technologies

  • Excel/Google Suite
  • Google Analytics
  • Basic HTML
  • RevenueCloudFX
  • Google Ads

Compensation

$47,000–$50,000 per year, potentially higher based on experience

Similar Jobs